Japanese Farm is becoming an Enterprise. Farmers rely on mobile App to calculate the cost of farming.

Japanese farms are gradually moving towards enterprise operation, and farmers begin to rely on smartphone programs for scientific farming. Smartphone apps (App), which help monitor crop growth and control costs, are becoming more and more popular as Japan's aging society accelerates and experienced farmers are dwindling.

It is reported that software developers are interested in developing agricultural App because of the imminent threat posed by the Trans-Pacific Economic Cooperation Agreement (TPP), which may prompt farmers to improve their economic efficiency and turn their farms into enterprises.

Koichiro Nagai, a 34-year-old employee of Fukuhara Farm, scanned the IC tags between rice fields with a smartphone, adjusted the water valve and transmitted the rice growth to the data network "NoshoNavi" in September 2013. "when rice is harvested, the amount of irrigation water varies according to the weather, soil and growth conditions," he said. "

Nosho Navi can suggest the amount of water used in each field and the timing of harvest, which is very helpful to inexperienced farmers.

Japan's Kyushu University developed the system and smartphone App in the hope of passing on the skills of older farmers to the younger generation, and Fukuhara Farm joined the program during the 2010 trial.

Shoichi Fukuhara, 59, president of Fukuhara Farm, said: "in order to maintain the quality and effectiveness of large-scale management, we need to develop a complete plan." Information technology enables beginners to operate smoothly and effectively enhance the workforce. "

Agriculture is undergoing major changes, said Namishikuo Ming, a professor at Kyushu University who runs the NoshoNavi program. "the number of agricultural companies has continued to increase over the past decade, and the agricultural business, which used to be mostly managed by families, has also changed significantly in recent years."

Nan Shi explains that local farmers are used to acting on experience, but as their careers expand, farmers increasingly need information technology to help manage, just like ordinary companies. The birth of the NoshoNavi program helps farmers cope with climate change and other risks, as well as more accurate costing.