Niu Dun, Vice Minister of Agriculture: it is suggested that traditional agriculture should be "netted".

In recent years, the hot "Internet thinking" has made many traditional industries fly. The tools of production determine the level of productivity, and the "Internet", an incomparably advanced "factor of production", has injected unlimited energy into the fission rebirth of traditional agriculture, and once again pushed the upgrading of traditional agriculture to the forefront of the wind and waves.

"the way to upgrade traditional agriculture under the Internet is actually about the problem of agricultural informatization." Niu Dun, member of the CPPCC National Committee and vice minister of Agriculture, spelled out the way to upgrade traditional agriculture under the Internet. Ecological agriculture and seed industry are expected to become hot plates in 2014. Food security and land reform will be focused throughout 2014. The road to the upgrading of traditional agriculture has become wider and wider, and funds will rush into agriculture. At the same time, government support for agriculture will continue to increase.

Insert the wings of the Internet for agricultural products

China is a large agricultural country. At the present stage, our agriculture is in the transition from traditional agriculture to modern agriculture. The outstanding problem of agricultural development is the contradiction between farmers' small-scale production and market circulation. Under the background of the Internet in the ascendant, how to make traditional agriculture "go hand in hand" with the Internet, realize the transformation to modern agriculture, and realize the effective docking between agricultural production and market demand is the biggest consideration on the road of agricultural upgrading.

In this regard, Niu Dun said that at the national level, in the process of rapidly promoting agriculturalization and urbanization, we also pay special attention to the issue of informationization and agricultural modernization. The biggest problem in the market economy is that there must be a symmetry of information. if you get little information under the conditions of the Internet, it will be very weak. "therefore, under the condition of the Internet, the important problem to be solved is the problem of information symmetry." Niu Dun said: the government should publish the information needed by farmers on the Internet in a timely and authoritative manner, telling the peasant masses about the means of production and the price information, cost information, and sales information of agricultural products, so that the peasants, as the main body of production and management, can decide their own production plans.

The branding of agricultural products is the only way, and brand marketing is inseparable from a variety of new media. "Chu Orange, Liutao, and Panguo" are all successful cases of virus transmission with the help of Weibo and Wechat. It can be predicted that more people will endorse their hometown or characteristic agricultural products in the future, and social media will become a new battlefield for agricultural product marketing.

To this end, Niu Dun suggested that the government should do a good job in Internet policy and infrastructure investment, so that the Internet mechanism can be extended to truly serve farmers and agriculture. Traditional agriculture has always been at the low end of the value chain because of its low value and slow operation, and modern agriculture, which operates with modern mode of production, processing and operation, is undoubtedly a huge industry with unlimited potential and great wealth. an "emerging industry" after the Internet.

Cultivate a new type of farmers to be future farmers

Since 2004, the central government has taken "agriculture, rural areas and farmers" as the theme of "document No. 1" for 11 consecutive years. With the improvement of rural living standards, the increase of farmers' income, the improvement of farmers' attention to their children's education, and the large-scale transfer of rural labor force, the original piecemeal management model has become increasingly unable to meet the needs of agricultural production. The question of "who will farm in the future" is unavoidable.

Niu Dun pointed out: this year's central "No. 1 document" emphasizes the need to focus on cultivating new types of agricultural production and management entities. This means that we should not only pay attention to guiding ordinary farmers to change to the adoption of advanced and applicable science and technology and modern factors of production, but also adopt various measures, such as incentives and subsidies, to support joint-household operation, professional large households, and family farms. Farmers are encouraged to set up multi-type and diversified farmers' cooperatives, such as professional cooperation and joint-stock cooperation. While continuously improving the level of intensive and professional production and operation of farmers, we should develop various forms of moderate scale operation, and form a new form of production and operation organization with mutual cooperation, complementary advantages and mutual benefit among farmers, farmers' cooperatives and leading enterprises.

"both internal and external repair, 'internal' to train new farmers to be future farmers, 'external' should rely on the strong support of state policies, and cheer for the upgrading of traditional agriculture under the Internet." Niu Dun said. China's agricultural products are bound to become bigger and stronger, which is the inevitable result of national policy, social and economic environment, industrial scale, technical conditions, competitive environment, consumption level and demand to a certain extent. At present, the policy is favorable and the social and economic conditions are allowed.

(article Source: CPPCC Network)