Sichuan should build a large agricultural platform to share 460 billion dividend.

Our reporter Leng Yiting

A reporter from the Financial Investment News learned that at the first Zhejiang County E-commerce Summit held on the 13th, Alibaba put forward a plan to invest 10 billion yuan in the development of thousands of counties and villages in the next 3-5 years, and set up 1000 county-level operation centers and 100000 village-level service stations nationwide to increase rural entrepreneurial opportunities and promote the development of rural e-commerce. This undoubtedly opens the space for the development of e-commerce in Sichuan, a major agricultural province.

Rural shopping or super-city

E-commerce has developed like a raging fire in recent years. According to the Analysis report of China's E-commerce Market Competition and Enterprise Competition Strategy 2014-2018 released by the prospective Industrial Research Institute, the transaction volume of China's e-commerce market reached 10.2 trillion in 2013, an increase of 29.9% compared with 8.5 trillion in 2012.

Rural e-commerce has gradually become the new darling of the e-commerce industry. According to the Rural E-commerce consumption report, the proportion of rural consumption on Taobao has been increasing over the past three years, from 7.11% in the second quarter of 2012 to 9.11% in the first quarter of 2014, and it is predicted that the national rural online shopping market will reach 180 billion yuan in 2014. Xie Yang, an inspector of the Rural Economic Research Department of the Development Research Center of the State Council, predicted that the total rural online shopping market is likely to exceed 460 billion yuan in 2016, which will continue to narrow the gap with the urban online shopping scale. Due to the geographical and demographic advantages of rural areas, with the improvement of Internet penetration and logistics infrastructure in rural areas, the rural shopping market may surpass urban shopping markets in 10 or 20 years' time.

Sichuan, as a major agricultural province with a large population, it is undoubtedly a great opportunity to develop rural e-commerce. Recently, the Sichuan provincial government issued the Sichuan E-Commerce Industry Development work Promotion Plan, and identified e-commerce as one of the five emerging leading service industries focusing on cultivation and development.

Sichuan rural resources need to be integrated

Li Xiang, general manager of Mianyang Yongxiang Science and Technology, told the Financial Investment News that e-commerce in Sichuan has just started, but it is developing very rapidly. Sichuan has a very good resource advantage, coupled with the strong support of policies. as a result, various localities, districts and counties have put forward new ideas for the development of e-commerce, and rural e-commerce will be very promising in Sichuan.

However, due to the particularity of the rural market, the expansion of e-commerce can not be achieved overnight in a short time. At the same time, there are still some regional problems for Sichuan. Among them, the unreasonable industrial structure is a problem; another more prominent problem is the lack of large platform enterprises, the lack of a large platform to integrate rural resources. Li Xiang also pointed out that at present, another big obstacle to the development of e-commerce in Sichuan is the lack of innovative spirit. in fact, many retail investors have long been involved in rural e-commerce, but most of them copy the marketing models of other electronic platforms. this is doomed to become bigger and stronger.

Although the prospect of rural e-commerce is promising, the road ahead is still bumpy. As Gao Hongbing, director of Ali Research Institute, said, in terms of consumption, the current commercial foundation of the rural market is weak, and farmers' consumer demand cannot be met; in the production link, the production, supply and marketing system of rural means of production has just changed from closed to open, commercial circulation efficiency is low, market information lags behind, and almost all these costs are finally borne by farmers. In the sales link, the sales channels of high value-added agricultural products are not smooth, and the e-commerce of agricultural products also has the problem of "scattered, low and few". The solution of these problems requires the intervention of e-commerce platform, the support of technology, ideas and commercial ecological resources, as well as the government's active efforts in infrastructure construction and development environment.