How long can the high price of Chu Orange last?

As the most famous orange in China, Chu Orange pushes the ordinary Bingtang orange to an unprecedented height, from fame to price, can be called the first fruit in China. The price of 15 or 16 yuan per jin of Chu orange has far exceeded its "rational value" as an orange. But what is proud is that even such an obvious "irrational value" still follows the laws of the market and meets the needs of people at different levels.

People are willing to pay a high price for Chu Orange just because it is an orange with a "story": falling peak, rising trough, starting a business in old age, famous and low-key. Chu Shijian's legendary life has given Chu Orange a legendary character. But is this really the whole reason why Chu Orange is still in short supply after several years of "irrationally high prices"?

Chu orange is different from most domestic fruits in that it is similar to most imported fruits: the huge investment in pre-production, the improvement of quality in the planting process, and the standardization of the whole process management. All these are very different from our traditional fruit production model. Chu Orange can not succeed only by "facial scanning". Consumers' recognition of Chu Orange's "irrational value" is not only in consuming Chu Shijian in the past, but also in consuming historical legends. What's more, Chu Shijian needs to consume a present Chu Shijian: he works steadily in the orchard for several years, strives for the best taste without rushing to pursue profits, and introduces advanced scientific planting technology and standardized management experience. Use one's own strength to drive one side of the fruit growers to the right track of getting rich in good faith. These are the efforts related to "Orange" and the efforts made by Chu Shijian, a fruit farmer. Without a good orange, the best story is in vain.

Unfortunately, most producers do not understand the real secret of Chu Orange's success. Even the industry bigwigs who can be friends with Chu Shijian, such as Liu Chuanzhi and Pan Shiyi, only have investment and endorsement, lack of production and management, and Liutao and Pan Apple compare with Chu Orange's dismal management. it proves that consumers are not spending legends blindly. As for those ice sugar orange growers in the market who pretend to be Chu Orange to raise the price, they are not only risking infringement, but also unable to deceive consumers for a long time.

In a generally honest, law-abiding and down-to-earth market environment, a high price like Chu Orange should not last for a long time. People should not simply envy, imitate, or even use illegal means to forge "high prices", but should really emulate the efforts of fruit growers Chu Shijian. In this way, the price of Chu Orange can return to rationality, Chu Orange, Wang Orange, Zhang Tao, Li Xing …... It's also possible to enjoy the spring together.