Break through the last kilometer of well-known e-commerce Shijiazhuang rural "horse racing enclosure"

"horse racing enclosure"

The rural market is becoming another main battlefield of e-commerce. With the landing of the country's first "JD.com help service store" in Zhao County, it is believed that this competitive situation will be accelerated. And rural consumers will enjoy a more high-quality shopping experience.

Channel subsidence acceleration

E-commerce giant JD.com opened the country's first "Jingdong gang service store" in Zhao County on November 20. since then, consumers in rural areas of Shijiazhuang will be the first to experience JD.com 's "last kilometer" service.

"JD.com help service store" has been open for a week, how is the operation? On the morning of November 27, the reporter came to this service store in Zhaoxian County. Dozens of meters away, you can see the huge "Jingdong help service store" sign on the red billboard. The goods on display in the store are on both sides, mainly large household appliances such as popular air conditioners, washing machines and refrigerators, and several laptops are placed in the center of the store.

Jin Xinlong, the manager of the service store, said that the goods on display in the store are not for sale, mainly for consumers to experience whether the goods are "good quality and cheap". "after the consumers come to the store to inspect the real machine, the shop assistant will place the order for the customer, and the prices are all signed and supplied directly."

Talking about why he chose Zhaoxian County, JD.com, the person in charge of warehousing, said, "the Internet foundation here is good, and the people are enthusiastic about online shopping." He said that the opening of the "JD.com help service store" will allow more rural consumers in Shijiazhuang to enjoy the high-quality shopping experience of "fast delivery and installation". In the next three years, "JD.com help service stores" will also be launched in districts and counties across the country, reaching more than 1,000, and strive to eliminate price discrimination in urban and rural home appliances and achieve the same price throughout the country.

Pay more attention to after-sales service

Although the store has not been open for a long time, consumers come to visit and shop from time to time. Jin Xinlong said that at present, the vast majority of people recognize this model, service stores average daily sales of more than 40 sets of household appliances, sales are considerable.

What benefits can "JD.com help service store" bring to consumers? A villager gave the answer. After placing an order for the "long-wanted" refrigerator, he said that ordinary people in rural areas do not dare to shop online, mainly for fear of buying fake and shoddy products, and it is also difficult to safeguard their rights. "whether things are good or not can be touched and seen in the store, and I feel more at ease after experiencing it on the spot."

In fact, "JD.com help service store" pay more attention to logistics distribution and after-sales service quality. Jin Xinlong said that consumers are more concerned about the distribution, installation and maintenance of home appliances. "JD.com help service store" does not make money from home appliance sales, but pays attention to distribution and after-sales service. "the main task" is to help consumers solve related problems.

Compete with each other to show their magical powers

In addition to JD.com 's accelerated layout in Shijiazhuang, the local company has already launched e-commerce business in rural areas. In October this year, the company built a rural e-commerce demonstration base in Zhengding County to pilot and promote 100 "good villagers 365" e-commerce service platform.

The reporter observed that the layout of these commercial giants in the rural market can be described as "each showing magical powers" and have launched differential competition on the basis of their respective advantages.

JD.com distributes the categories of rural e-commerce, mainly large household appliances. Because the consumer demand in rural areas is very different from that in cities, rural consumers pay more attention to "practical" and lack of cheap and high-quality household appliance brands. And "JD.com help service store", is aimed at this market opportunity.

On the other hand, the "good folks 365" service platform of National University 365 Company has relatively rich functions. Liang Shaokun of the company's management department said that this convenience store not only provides a wide variety of fast-moving consumer goods, realizes small withdrawals and savings cards, but also provides social services such as farm bookstores and labor recommendations. "We can maximize the recruitment of young college students to the service platform, solve the employment problem of college students, and help rural people feel different consumer experiences."