Nongbo Mall won the "2014 Hainan Agricultural E-commerce Best user experience Award"

People's Daily, Hainan window, December 2 (Feng Benjing correspondent Chen Wenjian) the first Hainan Agricultural E-commerce Summit Forum was held in Haikou on December 1, and the "Agricultural Expo Mall" won the "2014 Hainan Agricultural E-commerce Best user experience Award".

"attach importance to the online access experience of netizens, provide information and interaction for netizens through the website, Wechat official account, Weibo and other platforms, and make full use of the latest technology to achieve a friendly user interface and more convenient background services." This is the word that "Nongbo Mall" won the "2014 Hainan Agricultural E-commerce Best user experience Award", which is also a microcosm of the vigorous growth of Hainan agricultural e-commerce. In Hainan, agricultural e-commerce sales are "crazy" rising. In the first quarter of this year, the online sales of agricultural products in Hainan reached 1.5 billion yuan, and the sales for the whole year are expected to reach 6 billion yuan.

The summit dialogue was launched on the special show of innovation and development. Photo by Wang Zhixiong

Partner sharing-- the first year of Hainan e-commerce

On the afternoon of December 1, the theme is "partner." The first Hainan Agricultural E-commerce Summit Forum and the 2014 Hainan Agricultural E-commerce Innovation and growth Award were held in the 1000 square meter studio of Hainan Radio and Television Station. At the forum, a panel composed of media experts, competent departments and industry executives selected 10 annual awards and held an award ceremony, such as "2014 Hainan Agricultural E-commerce Best user experience Award", "2014 Hainan Agricultural E-commerce Regional influence Award", "2014 Hainan Agricultural E-commerce Outstanding individual Award", "2014 Hainan Agricultural E-commerce most contribution Award" and so on.

Hainan Nongbo Network Technology Co., Ltd. and "Nongbo Mall" won the "2014 Hainan Agricultural E-commerce Best user experience Award" and were nominated as the "2014 Hainan Agricultural E-commerce Best O2O Mode Award". The company's planting and breeding bases are open to the outside world, and netizens are often organized to go to the base in person to participate in experience activities to verify the quality assurance of products sold online and promote online consumption; attach importance to the online access experience of netizens; provide information and interaction for netizens through websites, Wechat official accounts, Weibo and other platforms, and make full use of the latest technology to achieve a friendly user interface and more convenient background services.

After the award ceremony, the "Hainan Agricultural E-commerce Alliance", composed of ten outstanding e-commerce enterprises, including the award-winning Hainan Agricultural Expo Technology Co., Ltd., held a launching ceremony, and the leaders of the ten outstanding e-commerce enterprises who won the award pressed the start button together, indicating that the "Hainan Agricultural E-Commerce Alliance" was formally formed.

The forum is hosted by Hainan Radio and Television Station Integrated Channel, supported by Hainan Provincial Department of Agriculture, Hainan Department of Science and Technology and Hainan Electronic Commerce Association. In addition to 50 outstanding local e-commerce enterprises present, there are 400 e-commerce industry people and professional audiences to share the experience of e-commerce operation and explore the way to the success of agricultural e-commerce.

The launching ceremony of "Hainan Agricultural E-Commerce Alliance" composed of ten excellent e-commerce enterprises, such as Hainan Nongbo Network Technology Co., Ltd. Photo by Wang Zhixiong

Agricultural E-commerce Model-- new business type of Hainan Agricultural products Trade

"the Internet is a world of dreams, and Hainan is a paradise for dreams to come true." In the process of the development of agricultural e-commerce in Hainan, who is the most innovative? Who succeeded in the shortest possible time? Who is the best wave rider?

At the special session of high-end dialogue and innovation development, famous domestic experts, enterprise CEO and entrepreneurial leaders gathered together to focus on the topics such as "innovative genes and transformation of traditional agriculture", "the best time for Hainan agriculture to enter e-commerce", "popularizing e-commerce operation experience", "promoting the transformation of traditional enterprise e-commerce", based on the actual situation of Hainan, focusing on agricultural e-commerce operation innovation. Launched the collision of thinking and language exchange, to discuss the future development of agricultural e-commerce in Hainan.

"with the rapid development and rapid growth of the agricultural e-commerce model based on the information platform, it has become a kind of new business type of agricultural products trading in Hainan, which has a far-reaching impact and great significance on the development of agriculture in Hainan in the new period." Wang Xiaoqiao, deputy director of the Hainan Provincial Agricultural Department, said at the forum that as the competent agricultural department, the Hainan Agricultural Department firmly implements the decisions and arrangements of the provincial party committee and the provincial government and firmly supports the development of agricultural e-commerce in Hainan.

Wang Xiaoqiao believes that Hainan's economic development model is limited by regions, resulting in an export-oriented development trend, that is, the so-called "island economy" is to a certain extent subject to the limitations of space, time and understanding of traditional trading methods. The emergence of e-commerce transaction mode breaks the restriction of space and time on the traditional sales mode, shortens the space distance and time difference between the two sides of the transaction, and greatly reduces the transaction cost. Agricultural informatization is an important symbol of agricultural modernization, and the resulting e-commerce transaction model puts forward new and higher requirements for agricultural products from production, quality supervision, brand creation, circulation and other links. It will further promote the transformation and upgrading of agriculture in Hainan.

Wang Xiaoqiao said that the Hainan Provincial Department of Agriculture will take practical and effective measures to promote the more standardized and healthy development of agricultural e-commerce in Hainan. First, comprehensively promote the organization and standardization of agricultural production, and lay a solid foundation for the long-term development of agricultural e-commerce. The second is to speed up the promotion of brand creation and invest 100 million yuan to develop brand agriculture in 2014. Third, we will continue to promote agricultural informatization. Fourth, vigorously promote the large-scale and standardized development of e-commerce, and establish a good image of agricultural e-commerce in Hainan. Fifth, accelerate the layout of Hainan agricultural product logistics distribution base. Sixth, speed up the training of e-commerce professionals.

Peak dialogue-- Agricultural e-commerce should innovate constantly

The biggest highlight of this forum is "pay attention to actual combat and share experience". Experts, scholars, enterprise CEO and entrepreneurial leaders inside and outside the province talk about "this year of Hainan agricultural e-commerce", "New ways to play social media", and "how to use big data?" And "how do sellers play re-marketing?" Carry out dialogue, gather wisdom, and connect the ecological value platforms in the industry.

Yuan Yue, chairman of Beijing Zero Planning, Tang Yongbo, head of agriculture & food business on Taobao of Alibaba Group, Zhang Yanbing, general manager of Shun Feng Express Hainan, Hu Weidong, president of Hainan Electronic Commerce Association, Liu Hanxi, chairman of Hainan Nanguo Food Co., Ltd., and Yang Zansong, founder of Beijing Pegasus, and Gu Huihua, chairman of Shanghai Yingjiu Agricultural Technology Development Co., Ltd. Do Van Tai, dean of the School of Information Technology of Hainan University, Liu Qingyang, founder of Hainan Pavilion with Taobao characteristics, and Zhang Tianyi, general manager of Haikou Network Technology, launched peak conversations on "high-end dialogue" and "innovation and development special show" respectively.

"the rapid development of agricultural e-commerce in Hainan is mainly due to the solid foundation laid in previous years." Do Van Tai, dean of the School of Information Technology of Hainan University, listed the development of electronic technology in Hainan from the aspects of "mobile communications, social media, Internet of things, cloud computing" and so on. He believes that the first step in the successful development of agricultural e-commerce in Hainan is the quality of agricultural products, such as positioning each product (object) through the Internet of things technology to ensure the quality and safety of products. The second is the integrity of the enterprise. In addition, a good logistics chain is very important to the development of Hainan agricultural e-commerce, and logistics distribution is the third successful step in the development of Hainan agricultural e-commerce in addition to integrity. The fourth step is to pay attention to customer experience, for the sake of customers, the use of computer Internet technology to analyze consumers' consumption behavior, habits and so on.

Zhang Yanbing, general manager of Shunfeng Express Hainan District, said that logistics is the key breakthrough in the development of fresh products in Hainan. Only by improving the speed of logistics and minimizing the cost of logistics can the products make a profit.