The online sales of agricultural products in Hainan is estimated to be 6 billion yuan. Expert: logistics is the key.

In the first quarter of this year, the online sales of agricultural products in Hainan reached 1.5 billion yuan, and the sales for the whole year are expected to reach 6 billion yuan. In order to better promote the experience of e-commerce operation and promote the e-commerce transformation of traditional enterprises in Hainan, the first Hainan Agricultural E-commerce Summit Forum was held in Haikou on the afternoon of December 1.

Famous domestic experts, enterprise CEO, and entrepreneurial leaders gathered together to conduct a series of dialogues on how to treat Hainan's agricultural innovation. Some experts believe that the breakthrough of Hainan's agriculture lies in the development of agricultural e-commerce that should pay attention to the quality of products and the speed of logistics.

Do Van Tai, dean of the School of Information Technology of Hainan University, believes that the first step in the successful development of agricultural e-commerce in Hainan is the quality standard of products. A good logistics chain is very important to the development of agricultural e-commerce in Hainan. Logistics distribution is the third successful step in the development of agricultural e-commerce in Hainan in addition to integrity.

Zhang Yanbing, general manager of Shunfeng Express Hainan District, said that logistics is the key breakthrough in the development of fresh products in Hainan. Only by improving the speed of logistics and minimizing the cost of logistics can the products make a profit.

Yuan Yue, chairman of Zero Research and Consulting Group, put forward a new direction for the development and exploration of Hainan agricultural e-commerce. He believes that Hainan agriculture should make a breakthrough in individual products, communicate more with consumers, and find the interest expected by consumers is the key. The development of mobile Internet has brought new opportunities to Hainan agricultural e-commerce. Therefore, Hainan agricultural e-commerce should constantly change and innovate.

The forum is supported by the Hainan Provincial Department of Agriculture, the Hainan Provincial Department of Science and Technology and the Hainan Provincial Electronic Commerce Association. In addition to 50 outstanding local e-commerce enterprises present, there are 400 e-commerce industry people and professional audiences to share the experience of e-commerce operation and explore the way to the success of agricultural e-commerce. (reporter Liu Mai intern Gu Mengyun)