Xunwu Fruit Farmers in Jiangxi Province sell fruits online with the "wings" of e-commerce.

In early winter, oranges smell fragrant. Yangmei Village, Wenfeng Township, Xunwu County, Jiangxi Province, Changli boutique orchard is crowded. The "Orange watching Group" organized by Alibaba 1688 Division is visiting here. Chen Zhongou, a fruit grower, was very busy. while introducing the orchard to the guests, he warmly greeted the guests to taste the freshly picked navel oranges and tangerines.

Looking at the fruit pressing branches all over the mountains, this group of fruit dealers from Beijing, Shanghai, Hangzhou and other places tasted it and exclaimed, "oranges are so sweet." On the spot, some dealers reached an intention to order with Chen Zhongou.

Hearing the guests' praise and seeing the guests' intention to purchase fruits, Chen Zhongou was delighted: "with the good policies of the party, I have planted fruits and embarked on the road to prosperity." Now, with the help of the CPC Central Committee, the State Council and state ministries and commissions, I use the new way of e-commerce to sell fruit, and I drive into the fast lane of getting rich and well-off with the villagers! "

In 1993, Chen Zhongou was laid off from Xunwu County rare Earth Industry Company. in order to make a living, he opened a shop, did a small business, and worked in many industries, but only enough food and clothing. In 1999, the Xunwu county party committee and county government launched the call to "invigorate the fruit and enrich the people." Chen Zhongou joined the ranks of the fruit-growing army and contracted 200 mu of wasteland in Yangmei Village to start a business. After more than a decade of efforts, now, his orchard area has expanded to 3000 mu, has become a well-known local fruit industry, known as "Gannan first Chen".

In June 2012, several opinions of the State Council on supporting the Revitalization and Development of the former Central Soviet areas such as Gannan were issued, and the propaganda Department of the Communist Party of China Central Committee and the National Bureau of Statistics provided counterpart support to Xunwu County. In December 2013, with the support of the Wu-seeking counterpart construction project of the National Bureau of Statistics and Alibaba Research Institute, Alibaba 1688 Division and the operator of Taobao Geographic indication Museum visited Chen Zhongou's orchard and reached the intention of using the orchard as a direct sales supplier.

With the support of Alibaba 1688 Division, Chen Zhongou opened 3 online stores on Alibaba 1688 platform and Tmall. Since then, Chen Zhongou's navel orange sales business has been inserted into the wings of e-commerce.

Ke Yansong, secretary of the Xunwu County CPC Committee, said: "in order to allow more domestic and foreign consumers to taste authentic Xunwu navel oranges and other fruits, the county has issued special documents to support e-commerce enterprises in terms of finance, credit, resources, taxes and fees." expand the e-commerce industry for the benefit of local fruit farmers. "

The support policy of Xunwu County has strengthened Chen Zhongou's confidence in the development of e-commerce. Not long ago, he worked with Zhejiang Ganyou Information Technology Co., Ltd. to create an offline experience hall in Xunwu-"China Xunwu e-commerce public utility platform". In the past few days, the offline experience Hall has been put into operation with a good user experience and is favored by online consumers.

In order to make Chen Zhongou's fruit e-commerce sales form a demonstration-driven effect, Xunwu County organized forces to support it in building a sound public service platform, and designed brand logos and packaging cartons for its e-commerce companies.

According to Yang Chao, an industry operation expert from Alibaba's 1688 Division, this "orange tour" activity is Alibaba's active exploration of creating an e-commerce "black search model", that is, recruiting distributor alliances all over the country through the 1688 platform, directionally and continuously initiating procurement demand to Xunwu fruit farmers, processing plants and other supplier alliances, and completing purchase orders on the Internet platform, so as to form a benign brand sustainable system.

On the day of the visit, Chen Zhongou signed an agreement on the supply intention of 5600 tons of navel oranges. "now, the government and national well-known enterprises are so concerned about me, I will certainly cherish and seize the rare opportunity to plant good fruit trees at the same time, with the help of e-commerce, so that more consumers can enjoy authentic Gannan navel oranges and lead more villagers to become rich and go to a well-off society." When talking about his future plans, Chen Zhongou is full of confidence.