New understanding of the Development of Electronic Commerce and the Construction of "Beautiful Countryside"

Touch the pulse of frontier development

-- Jinchang delegation went to Zhejiang and Jiangsu to inspect e-commerce

And the Construction of "Beautiful Countryside"

At the end of November, Wu Mingming, secretary of the Jinchang Municipal CPC Committee, Wang Chunjiang, member of the standing Committee of the Jinchang Municipal CPC Committee and executive vice mayor, and Gu Cheng, assistant to the mayor, went to Hangzhou City, Suichang County, Jiangyin City, Jiangsu Province, and other places, including the Municipal Bureau of Commerce, Municipal Bureau of Agriculture and Animal Husbandry, Municipal Information Office, Municipal Tourism Bureau, Jinchang Radio and Television Network Company, and county and district leaders. Learn and examine the good experiences and practices in the development of e-commerce and the construction of "beautiful villages" in developed areas.

The delegation successively visited and studied the headquarters of Alibaba Group, located in Binjiang District, Hangzhou City, Zhejiang Province, and the first rural e-commerce county in China-- Suichang County, Lishui City, Zhejiang Province. "Beautiful villages" construction demonstration sites, such as Zhouzhuang Town, Jiangyin City, Jiangsu Province, Zhouzhuang New Village and Shanquan Village, Jiangsu Province, with problems, learn and think all the way, while broadening their horizons and increasing their knowledge. We have a clearer perception of the idea and mode of the development of e-commerce in Jinchang, and a newer understanding of the construction of "beautiful countryside".

Alibaba headquarters: feel the pulse of the Internet era

Alibaba Group is a world-renowned Internet enterprise. This year, the news of Alibaba's listing on the New York Stock Exchange attracted the attention of Chinese people and even the whole world. On the afternoon of the 27th, Wu Mingming and his entourage first visited the Hangzhou headquarters of Alibaba Binjiang District.

Alibaba has always been known as a leader in the diversified Internet industry, and has made many innovations in the industry, platform, business model and so on. In particular, its Taobao, Tmall, Alipay, Juhuasuan and other leading consumer e-commerce, online payment, B2B online trading market and cloud computing business have developed at an astonishing speed.

When I walked into Alibaba Enterprise Park, I was shocked by the modern architecture. The soft lines and the collocation of modern style elements gave people a feeling of infinite freedom. Alibaba people walking around make people feel full of fighting spirit and vitality, and dare to let their dreams shine into reality.

A few days ago, Alibaba Group signed a strategic cooperation agreement with the Gansu provincial government. According to the agreement, Alibaba will enhance the development level of Gansu e-commerce enterprises, support cities and counties with conditions to build Taobao "characteristic pavilions", and guide pilot rural areas to carry out e-commerce services. Gansu will guide and select qualified villages, carry out pilot projects of e-commerce, strengthen the construction of Internet infrastructure in rural areas, and increase the training of e-commerce knowledge for rural cadres and rural youth. The main leaders of the municipal party committee and municipal government keenly captured this development opportunity and took the lead in docking with Alibaba to accelerate the development of e-commerce in the city.

With the detailed introduction of the relevant responsible person of Alibaba on the distribution and development process of Alibaba's park, as well as the four major business development directions of the company, namely, e-commerce, small and micro financial services, cloud computing big data, and Cainiao logistics, Wu Mingming and other city leaders and members of the delegation have a deeper understanding of Alibaba. In the Alibaba monitoring data display center, Alibaba's famous monitoring screen real-time data wall shocked the delegation, which collected all the data of Alibaba's current online shopping platform. The wall full of rapidly changing data makes people feel the strong pulse of the Internet era. The terms "cloud computing", "e-commerce", "smart city" and "modern logistics" sound a bit "classy", but when it comes to "during this year's double Eleven", online transactions of agricultural products such as walnuts, apples and yak beef in Gansu are popular, which quickly shortens the gap between Alibaba and the Jinchang inspection delegation.

Wu Mingming expressed his appreciation for Alibaba's remarkable achievements in the field of e-commerce, and hoped that Alibaba would pay more attention to Jinchang, increase exchanges and cooperation, and give full play to the advantages of Alibaba's e-commerce platform and the resources of agricultural products with local characteristics in Jinchang, promote the development of rural e-commerce in Jinchang, promote the online sales of Jinchang specialty products, and enhance the popularity of the products.

Suichang Model: a model room for e-commerce of agricultural products

How to develop e-commerce? What role does the government play in promoting the development of e-commerce? On November 30, a delegation from Jinchang came to the first county of Taobao in the country, Suichang County, Lishui City, Zhejiang Province, which is located in the mountainous area of southwest Zhejiang Province.

There are more than 2000 Taobao stores, and the total sales are expected to exceed 500 million yuan this year. Opening an online shop has become an important employment channel for many university graduates, laid-off workers and rural migrant workers in Suichang. With the development of online stores, it has led the county express industry, farmers' professional cooperatives and rural farmers to actively participate in the development of agriculture and express industry. In just a few years, Suichang County has become a famous "Taobao County" in the whole province and even the whole country. On January 8, 2013, Taobao opened the country's first county-level pavilion, "Suichang Pavilion with Chinese characteristics". In October 2013, the Ali Research Center and the Informatization Research Center of the Chinese Academy of Social Sciences released the Suichang Model, which is considered to be China's first agricultural product e-commerce model driven by a service platform.

The delegation visited Metroon warehouse specialty mall and Suichang online store association, and learned in detail the operation mode and development of rural e-commerce in Suichang. Ye Zhaohui, deputy magistrate of Suichang County, said that the development of e-commerce in Suichang is inseparable from the great attention and strong support of the local government. The Suichang county government vigorously supported and "endorsed" the reputation of e-commerce in Suichang. All relevant government departments "followed up" the online store and regularly inspected the quality of the goods in the online store to ensure that the things flowing out of Suichang were 100% qualified. In addition to setting up a quality and safety guarantee mechanism, the Suichang county government supports the development of e-commerce without intervention. The responsibility and authority are delegated to an intermediate public service platform-Suichang County online Store Association.

According to reports, in March 2010, led by the government and jointly launched by a number of enterprises and units, the Suichang online Store Association was established to build a public service platform, integrate resources upward and realize intensive marketing of agricultural and sideline products. We have advocated online entrepreneurship, provided free training, realized zero-cost shop opening and centralized distribution of agricultural products, created an ecological chain of rural e-commerce, and enabled online store operators to "fight together" from "individual combat". Effectively reduce the difficulty and risk of operation. In March 2011, the Association opened Metro Special products Storage Mall, which specializes in collecting agricultural products. At present, the platform integrates more than 1100 product resources, 80-90% of which are agricultural products. Relying on the vigorous development of e-commerce, Suichang County makes the agricultural special products hidden in boudoir go to all parts of the country.

E-commerce is faced with several difficulties in entering the village: one is that it cannot be bought, and many villagers do not have computers at home and cannot access the Internet; the second problem is that they do not know how to buy, and few people in rural areas will go online to buy things; and the third problem is that they cannot be delivered. Logistics companies are still unable to cover the village level. To these questions, the members of the delegation found the answer at the new rural e-commerce service station "street rush" in the county-level operation center of Suichang County and Kengkou Village, Sanren she Township.

The first village-level e-commerce service station has been established in Suichang since 2013. At present, 128 village-level outlets have been established in the county. The solution to "street rush" is to find a convenience store in each village as an e-commerce partner. "rush to the street" provides each village network with a computer that can access the Internet, and the owner of the network sends and collects parcels for the villagers, as well as the service of buying and selling online goods, providing a carrier for the online export of agricultural products. the first time to help villagers to sell fresh local products to Taobao "characteristic China-Suichang Hall" to promote, and online export. With such a service point, the problem of "the last kilometer" of e-commerce entering the village can be easily solved.

At present, Jinchang City has proposed to speed up the development of e-commerce and promote the rapid development of modern service industry. in this regard, the city has set up a leading group for the development of e-commerce and studied and formulated the "opinions on the implementation of the Development of Electronic Commerce in Jinchang City". The advanced experience gained by Suichang County in the development of rural e-commerce is worth using for reference.