Shaanxi characteristic agricultural products drive into the fast lane of e-commerce

From Zhou to kiwifruit ripening season, 3 mu of kiwifruit from Li Qunhu, a fruit farmer in Zhou Yi Village, Louguan Town, had a bumper harvest, with an income of more than 10,000 yuan per mu. Li Qunhu cheerfully told the reason for the increase: "I gave the kiwifruit to e-commerce to sell, there are no layers of 'peeling' in the middle, and most of the money sold is in our pockets."

What Li Qunhu called "e-commerce" is e-commerce. He only needs to send the kiwifruit picking boxes to Xi'an Hengda Agricultural Technology Co., Ltd. in the county in accordance with the order agreement signed with e-commerce, and sell the kiwifruit directly to consumers in the form of express delivery through the company's network sales platform, saving a lot of intermediate links.

It is understood that Zhouzhi County alone sold about 3500 tons of kiwifruit through the Internet this year, a more than 10-fold increase over last year.

With the help of the rapid development of e-commerce, Shaanxi fruits are more easily sold all over the country and even overseas.

Jinxing Cherry Cooperative, Baqiao District, Xi'an draws lessons from the "Yangcheng Lake" hairy crab sales model, and cooperates with Shunfeng Logistics Company to sell 158tons of "Bailuyuan" cherries in 195 cities across the country through Shunfeng selection and "urban and rural music" mobile phone APP application, breaking the rigid pattern that cherries are mainly sold locally and exported in no more than 10 cities in previous years.

Driven by benefits, in September this year, Baqiao District Bailuyuan Grape theme Park and Shunfeng Company once again joined hands to introduce agricultural inspection departments to follow up the whole process, issued quality inspection cards for online grape sales, and carried out grape network ordering for the whole country. Taking the special plane of Shunfeng Express, the "Hutai No. 8" grape from Bailuyuan is unimaginably popular in Guangzhou, Shanghai, and even Hong Kong.

Luochuan Apple, which has high quality and traceable quality and safety, has also achieved a comprehensive "flowering" both online and offline. It is reported that more than 1200 online stores sell Luochuan Apple on Taobao alone, and sales are expected to reach more than 30 million yuan this year.

In addition to fruits, more and more fresh agricultural products have also joined the army of online sales. Shaanxi Meinong Network Technology Co., Ltd., with the business philosophy of "buy the whole country, sell the whole country", sells "Western region MeiNong" brand agricultural products. The company has set up online stores on many well-known third-party platforms in China, such as Taobao, JD.com, No.1 Shop, Baidu WeChat Shopping and so on. Online sales have developed rapidly, and sales have increased several times a year.

In order to better support the development of e-commerce in the province, in July this year, the provincial government issued a number of opinions on further speeding up the development of e-commerce, providing policy support for the rapid development and growth of e-commerce in the province.

Up to now, there are more than 60, 000 filing websites in Shaanxi Province, and more than 150000 merchants apply e-commerce, and the growth rate of business entities is higher than that of most western provinces. Taking the newly launched open platform of JD.com Mall as an example, 70% of the enterprises stationed in the five northwestern provinces and regions are Shaanxi enterprises. A large number of traditional enterprises, such as Xi'an Aiju Grain and Oil Group, Xi'an Gudu rest assured Breakfast Engineering Co., Ltd., have been electrocuted to build their own e-commerce platform, and many well-known e-commerce brands have emerged, such as Chinese juice net, silk road business travel and so on. Many people of insight commented that Shaanxi's characteristic agricultural products have entered the fast lane of e-commerce. (reporter Yuan Lihua Wu Shasha)