Who says raising pigs doesn't make money? Let's watch the Black Pig laugh in the Cong.
Black pig "arch" makes a good money scene
Talking about the current pig market, pig farmers are generally sighing and shaking their heads. At the end of the year, it was supposed to be the peak season for pig consumption, and pig prices should have risen, but contrary to one's wishes, pig prices are still falling.
Since 2015, pork prices have been in a steady and declining trend, and pig farming has continued the recession since last year.
At a time when pig farming is generally in the predicament of losing money, preserving capital and making a small profit, black pigs laugh in the clump: supply exceeds demand, and prices rise.
Zhou Ronghua, a villager of Xiejiaba Village, Jianshan Township, Xianfeng County, began to raise black pigs in 2009. At first, he just made a small fuss and tried to raise a few sows. Unexpectedly, the market response was very good, and the farm was expanded several times. Today, his breeding site has reached 2000 square meters, with six sheds for sows, parturition, conservation and fattening, which can meet the breeding scale of 60 sows and achieve a net income of 400000 yuan a year.
Wang Wanbing, who has the reputation of "Prince of Black Pig", is the hero of Xiangyang Black Pig. Due to the long breeding cycle, farmers feel that it is not cost-effective, Xiangyang black pig once disappeared in the market. In 2007, with nostalgia for Xiangyang black pork, Wang Wanbing embarked on the road of raising pigs.
In April last year, Xiangyang Black Pork won the National Geographic indication. Xiangyang Black Pork went up with the tide and sold for more than 70 yuan per kilogram.
The reporter learned that the price of black pork on the market ranges from 50 to 60 yuan to hundreds of yuan per kilogram, which is two to four times that of ordinary pork.
Why is the price of black pork so high? Wang Wanbing explained that the black pigs fed with traditional feed are half-fat and lean, with deep red meat, a delicious bite and a delicious taste, which is incomparable to ordinary pork. In addition, black pork has excellent nutritional value and health care functions, catering to the needs of current consumers.
Raising black pigs is becoming a hot investment.
The meat flavor is nutritious and the black pig is famous, which not only has the favor of consumers, but also attracts the eyes of investors.
Huang Wenbo was originally the sales director of a company in Shenzhen. when he learned that there was a lot of money in the black pig farming industry, he resolutely resigned, returned to Suizhou with all his savings, and founded the Boyu Ecological breeding Company, which engaged in ecological black pig breeding. Today, his company can produce 6000 black pigs a year, with an annual output value of more than 12 million yuan.
If Huang Wenbo is only a talented investor in the black pig farming industry, then Wuhan Fengze agriculture and animal husbandry can be regarded as a capital predator to enter this industry. As early as 2010, the company was listed on the main board of the NASDAQ global market in the United States, and is currently one of the largest pig groups in our province.
In 2011, Fengze Agriculture and Animal Husbandry marched into Enshi Prefecture and established a wholly-owned subsidiary-Hubei Tianzhili High quality Pig breeding Co., Ltd., focusing on high quality black pig breeding and industrial development. In 2013, the company launched a demonstration project with an annual output of 50,000 black pigs in Laifeng County, that is, adopting the modern management model of "company + farmers", with the company as the core, each farmer built a 100m2 standardized pig house, the company promoted 6 black sows and produced 100 commercial black pigs annually. The model implements the standardized technological process of "four unification" and "one recovery" of pig breeding, feeding, feed and veterinary medicine to produce non-resistant and selenium-rich black pork products.
On March 28 last year, the financial industry giant Aoxin held hands with Fengze agriculture and animal husbandry. Hu Jianguo, general manager of Hubei Tianzhili Company, said confidently that the addition of Aoxin has enhanced the strength of Fengze agriculture and animal husbandry, and has more confidence in doing a good job in the black pig project, becoming the leader in the black pig industry and the first brand of black pigs.
Sell online and offline to the whole country.
At present, black pig farming is spread all over Huanggang, Enshi, Yichang, Shiyan, Xianning, Suizhou and so on. Industry insiders believe that meat incense is also afraid of deep lanes, and if it is sold locally, it is inevitable that local supply will exceed demand, and only by selling black pork in the province to the whole country can we form a greater space for development.
This is not, Huang Wenbo uses online and offline two modes of sales. Online, he cooperated with Taobao characteristic Suizhou Pavilion to create Suizhou geographical logo, making Suizhou winter hot pot with black soil pork, mushrooms and bubble green. Offline, he set up his own supermarket and processing workshop, selling both fresh meat and bacon.
Wang Wanbing develops the market in the form of physical store monopoly. He opened a Xiangyang black pork store in the central city of Xiangcheng, and also planned to open Xiangyang black pork stores in Wuhan, Hangzhou, Shenzhen, Guangzhou and other places. "A friend of mine in Guangzhou is engaged in the export of livestock and poultry. He suggested that I set up a black pork sales window in Xiangyang in Hong Kong. At present, I am working on this, and Xiangyang black pork is expected to be supplied to Hong Kong this year. " Wang Wanbing said confidently.
Fengze agriculture and animal husbandry actively promote the "company + supermarket (specialty store)" sales model, take the high-end route. The company focuses on the "selenium all black" high-end pork brand, sets up high-quality black pork counters in China Merchants, Zhongbai warehouses and other large supermarkets, and opens a number of high-quality black pork stores and counters in Beijing, Shanghai and other cities to cultivate their own high-end consumers.
At the same time, the company is also actively expanding Hong Kong, Macao and international markets. Hu Jianguo said that black pork has passed the international organic certification because of its good growing environment and excellent meat quality. Our province is an important pork supply province in Hong Kong and Macao. The company will actively strive for the export license of high-quality black pig products and expand Hong Kong, Macao and international markets.
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