Yang Zhiyong: building an ideal Heaven based on the Treasure House of Natural Resources

The picture shows the workers in the Miao Dong hundred Grass Industrial Park are busy working.

Walk into Kaili Wanchao Guizhou Miao Dong Baicao Pharmaceutical Industrial Park, what comes into view is an eyeful of green, okra ripe, yew seedlings-competing to spit green.

When I came to the intelligent greenhouse in the park, the faucet kept spinning and spraying water, emitting fog, thin water droplets rolled down on the leaves of Panax notoginseng, and a sense of freshness and nature came to mind.

The Integration of Miao and Dong Medicine and Culture to create a characteristic Pharmaceutical Industry chain

Yang Zhiyong, chairman of Guizhou Miao Dong Baicao Pharmaceutical Development Co., Ltd., mentioned that his Miao Dong pharmaceutical industry is particularly strong. "our industrial park is a collection of Miao Dong medicine research and development, production and sales." the comprehensive pharmaceutical industry park that integrates the logistics and distribution of raw materials of traditional Chinese medicine is not just the cultivation of drugs. " Yang Zhiyong said that the industrial park is mainly composed of seedling breeding areas, production and processing zones, and Expo trade and logistics areas. at present, more than 100,000 mu of Sophora flavescens, cassia seeds and Guangdong purple plants have been planted in rural areas of the province, and more than 800,000 jin of cassia seeds have been bought back in 2014 alone.

The unique natural geographical environment, ecological climate and other conditions in Qiandongnan Prefecture have given birth to rich medicinal species resources, especially the characteristic Miao and Dong medicinal materials. According to statistics, there are about 900 kinds of medicinal materials commonly used by the Miao nationality and about 750 species by the Dong nationality. The richness of medicinal species ranks first in the country. "We are focusing on the rich species resources and rich Miao and Dong folk atmosphere in southeastern Guizhou." In Yang Zhiyong's view, only with the rich resources of ethnic medicinal materials and Miao-Dong folk culture can we match the "good dish" of great health. Yang Zhiyong believes that the real great health is to return to people's daily life, carry out development, research, and upgrading on the basis of original life, realize the combination with science and technology, and form industrialization.

"integrating Miao and Dong cultures such as song and dance culture, festival culture and food culture formed by the people of all ethnic groups in southeastern Guizhou into the Miao and Dong pharmaceutical industry is an absolute advantage for the development of the health pharmaceutical industry in southeastern Guizhou." Yang Zhiyong said that culture is the top priority, and it is necessary to take culture as the carrier, excavate the unique culture and life style of Miao Dong, and link it with the big health medicine industry. Thus to do a good job of the big health medicine industry brand with the characteristics of Miao Dong medicine and Miao Dong culture is a model that it has been advocating.

This model has been fully confirmed in the industrial layout of his Miao and Dong grass. In the industrial layout of Miao and Dong grass, the planned and constructed Miao medicine education science garden, as he said, is an embodiment and practice of culture. In the Miao medicine education science garden, the Miao-Dong culture, stories, especially the Miao-Dong medicine culture will be presented three-dimensional.

Take the holographic health preservation of Chinese Miao medicine as the core to integrate into the life of the people.

The Miao Dong hundred Grass Industrial Park is only one part of the whole industrial layout. In the urban complex of "Miao Shan Dong Shui" in Kaili City, there is also a "Chinese Miao Medicine Health Preservation City". The health city integrates seedling medicine research, health care experience, product exhibition and sales, covering an area of 40,000 square meters.

"our Miao Medicine Health City is an offline experience of O2O mode, where we can experience Chinese Miao medicine holographic health preservation according to the needs of personality." What is the holographic health preservation of Miao medicine? Yang Zhiyong told the reporter that according to the different physical and mental conditions of individuals, under the guidance of the "physical and mental wisdom and three-talent life system" of independent intellectual property rights, through different ways such as leisure health, Miao medicine conditioning, cultural health, and five-sense holographic theme, to create a bionic space with the integration of "stereo vision, hearing, smell, taste and touch", making people live in a natural or virtual living environment. Guide and melt the pharmacological effects of Miao Dong natural medicine, and then correspond to tea and health drinks and food of the same origin of medicine and food, with foot bath, body bath, fumigation, physiotherapy, meridian dredging and other techniques as carriers, through the holographic conditioning of human meridians and acupoints, in order to achieve the health-preserving effect of "balance of yin and yang, unity of body and mind".

"our marketing philosophy is to earn only one yuan so that ordinary people can really afford to spend." Yang Zhiyong told reporters that reasonable prices so that people will not be deterred from products, will make people want to experience, to consume, so as to really understand the products, products can really take root in the hearts of the people.

According to Yang Zhiyong, Miao Dong Baicao Pharmaceutical Company takes the method of "holographic health preservation of Chinese Miao medicine" as the core, takes the experience effect as the marketing path, and comprehensively introduces the characteristics, efficacy and usage of Miao Dong medical and health products through experience. all the products are implanted into the daily life of ordinary people, thus forming a big health industry chain of Miao medicine in China. It covers a variety of forms of Miao medicine from tissue culture, planting and promotion, production and processing, product sales, health care services, health care, and other fields. According to the large industrial pattern, the health preservation culture of Miao and Dong medicine is presented to the public with a stereo vision.

Yang Zhiyong told reporters that his greatest wish is to let the people of soil and water in southeastern Guizhou come to his Miao Medicine Health City to enjoy the great health benefits of Miao and Dong medicine for free in the next 3-5 years.

Take Miao and Dong Medicine Industry as an opportunity to lead the masses to become Rich

"in my opinion, the great business opportunity in Qiandongnan lies in the health industry of Miao and Dong medicine. In the future, Qiandongnan will be an ideal paradise for people to keep in good health." Yang Zhiyong described his ideal blueprint to reporters, namely: large-scale cultivation of seedling medicine, industrialization of consumer services, and ecological natural environment.

"We have to train the wild medicinal materials in the entire Miao area if they can be domesticated." It is no exaggeration to say such a big tone from Yang Zhiyong's mouth. With the support of Kaili City, the company has now built a fully intelligent glass breeding room of 50, 000 square meters, cultivating more than 100 kinds of Chinese herbal medicines such as Panax notoginseng, Bletilla striata, motherwort, yew and so on. More than 200 series products of four major product brands have been successfully developed, and the annual production line of 3500 tons of traditional Chinese medicine slices and 2000 tons of traditional Chinese medicine extract will be completed and put into production by 2020. The company is expected to achieve an annual output value of more than 3 billion yuan and employment of more than 2000 people.

"now I always tell others that I have become the captain of the agricultural 'production team', and I am happy to be such a captain." Yang Zhiyong said with a smile: at present, the Miao Dong Baicao Chinese herbal medicine planting base radiates 16 counties and cities throughout the state, establishing cooperation by providing seedlings (seeds), technical guidance, and floor price repurchase to growers, and has now promoted the cultivation of 100000 mu of Chinese medicinal materials. more than 80000 people from 20000 farmers have been lifted out of poverty and become rich.

At present, Guizhou Miao Dong Baicao independent research and development of products have four brands (Miao Gelang medicine brand, Miao Dong Baicao diet brand, Glitt health equipment brand, Do-Wing daily chemical brand) more than 200 varieties, including beauty, drinks, etc., through the "Internet +" sales model has been put into the market, a good response.

The development of Miao-Dong herb medicine industry plays an important role in increasing farmers' income and realizing agricultural industrialization, as well as the sustainable development of ecological environment.

"the development of Miao Dong Baicao medicine industry not only promotes economic development, but also preserves green waters and green mountains, and maximizes the use of local natural resources." In Yang Zhiyong's view, to promote the accelerated development of the whole industry chain of Miao medicine in China is of great significance for protecting the ecological environment of Miaoling Mountain area and prospering tourism and national culture in Miaoling area.