Returnee executives return to China to become farmers: poultry sales are hot in appearance.

Farmer Tong Qian and her staff

Early in the morning of the 2015 Mid-Autumn Festival, the facade of a restaurant selling fresh poultry in Jilian market in Zhuhai was particularly popular. Guangdong's food culture is rich and colorful, and we all know the importance of "eating" to Cantonese people. Poultry, especially many kinds of chickens, is an indispensable delicacy for Guangdong people during festivals. Jilian Market, a green poultry brand, attracts so many consumers precisely because it pays attention to the quality and safety of food. Surprisingly, the founder of this agricultural company turned out to be a beautiful and fashionable "returnee".

In front of the beautiful and fashionable Tongqian, it is very difficult for people to associate raising chickens and farming with her. Tong Qian, who has become an executive in a foreign multinational company, is the only child in her family. At first, she decided to return home to take care of her parents. At that time, Tongqian was looking for opportunities to start a business while working in a foreign company in Beijing. She found that nowadays Chinese people pay more and more attention to food safety, so they choose to develop green, environment-friendly and pollution-free agriculture. She said: "as a returnee and a Chinese, if I can make some contribution to China's people's livelihood, I am very willing to do this." I think this is a very meaningful thing. I can at least make sure that the products of my company can ensure food safety and are absolutely green and pollution-free. "

The pampered Tongqian knew nothing about agriculture at first. As a result, she also encountered a lot of difficulties and made a lot of jokes at the beginning of the development of the farm. Once when she went to inspect the farm, she unexpectedly took papaya as a mango. Li Yu, the sales manager of the company, who was born in agriculture, said that when he first met Tong Qian, he wondered whether such a fashionably dressed young girl could afford a farm and whether she would be afraid of hardship when she worked in the fields. But his subsequent cooperation made him always impressed. "I didn't believe she could do agriculture at first," he said. When we opened our first store, the government asked us to be a model. We did the preparatory work late the day before, but she arrived very early the next day, and the others hadn't arrived yet. She is so attentive that she can be called a professional now. "

Although Tong Qian has never been involved in agriculture before, in her view, the management and operation of each industry are the same. She hopes to bring the advanced business concepts and management models she has learned at home and abroad to agriculture and develop a new mode of agricultural operation different from traditional agriculture in the past. She said: "Green agriculture is a sunrise industry. Agriculture is not necessarily very rustic, but it can also be done in a foreign way. There is something in common between industries. Through a period of understanding and learning, I have also mastered the context of this industry. Coupled with my previous experience, this has achieved a better integration. "

For Tongqian, the quality and safety of products are the most important. Therefore, she also strives for excellence in the location of the farm. Finally, she chose the scenic side of the Changkeng Reservoir in Taishan. The farm is in a quiet environment, full of grass and mountains of medicinal materials. Chicken Wings and Legs with Brown Sauce, the main poultry raised on the farm, and the walking chickens eat pure natural feed every day, stroll and run all over the mountains without captivity, truly achieve green farming, and strictly ensure the growth of poultry. It is precisely this breeding model that the raw birds raised on Tongqian's farm will be recognized by the Guangdong people who are very picky about the ingredients. Aunt Li patronizes Tongqian's facade in Jilian market almost every day. She is full of praise for the green pollution-free chickens raised by Tongqian. "I have been here many times and the general manager of their company is very young and beautiful," she said. The service attitude of the staff is good, and the chicken is very clean. "

At present, Tongqian's agricultural company has opened six stores in Zhuhai. More than 1,000 live birds are sold every day, and there will be more during the holidays. Tong Qian said that she is determined to occupy the Zhuhai raw poultry market in the coming year, become the first brand chicken in Zhuhai, and launch her own brand in the Pearl River Delta and even the whole of China, so that more consumers can buy high-quality, safe and reliable agricultural products. In addition to raw poultry, green-grown vegetables and fruits, corn, beans and honey are all projects they are developing. In order to expand the broader market, Tongqian is working hard to develop the business model of agricultural O2O. Due to the limitations of fresh food in transportation, their company currently accounts for only 15% to 20% of its online customers. However, she always believes that fresh Internet sales in the future is a good trend. "I'm designing the company's own sales website," she said. At present, Chinese consumers still need a period of adaptation for the purchase of online fresh food. As a small business, we hope to get on this train and persevere. As long as I can stick to it, I believe this is a very good development trend in the future. Our company is also making efforts to develop a more convenient way of payment. If the mode of payment can be simplified, the development potential of online purchase is very great. "

The entrepreneurship of "returnee" youth has not only brought new ideas and models to the traditional industries, but also led to local employment. Many of Tongqian's front-line raising and sales staff are local farmers and laid-off workers. Tong Qian said that they are experienced, willing to bear hardships, have affinity, and are very happy to work with them. Wu Shusen, the head of the farm production department known as Brother Hua, is a famous chicken breeder in the local countryside and has been engaged in poultry farming for 15 years. Before working on Tongqian's farm, Brother Hua opened a chicken farm himself. Brother Hua said that Tongqian's farm is different from his previous farm in terms of business model and farming mode, and his income has also improved greatly. He said: "after cooperating with Yinong, our scale has expanded a lot, probably more than tenfold. I used to raise more than ten thousand chickens by myself, but now the company has a total of more than ten thousand chickens. In the past, the annual income was only 20,000 to 30,000, but now it can reach more than 100,000. The quality of life must have improved. "

With a steady stream of customers and enthusiastic shop assistants, the facade of Tongqian has become the hottest booth in the Jilian market in Zhuhai. The young "returnee" has not only brought a new concept to traditional agriculture, but also made the stylized production return to true purity. As Tong Qian said, what they pursue is a kind of spirit and a dream, and their original intention is to make all Chinese eat healthily and safely.