Post-90s girls become "cattle herders" while studying.

Wang Jiawen is in the cattle farm to check the growth of the calf.

Born in 1993, Wang Jiawen has a special identity. She is not only a senior marketing major in Guangdong Peizheng College, but also the chairman of an agricultural company. While other students are worried about their work, the sales of the Niu Kingdom, which she founded in Lianjiang, exceeded 5 million yuan in 2014. Through the business model of "company + peasant household, Internet + company", she has not only helped farmers get rich, but also opened up an ecological circular economy industrial chain integrating planting, breeding, production, processing, sales and catering.

During the National Day holiday, Wang Jiawen, who rushed back to Lianjiang from Guangzhou, was busy taking care of various affairs in the company and planning to further improve the company's sales terminal. "recently, we are looking for a partner to launch our brand ox cart in Lianjiang."

Return to hometown to visit relatives and sprout "dream of raising cattle"

"before college, I never thought about starting a business, let alone being a 'shepherd'. When it comes to raising cattle, I have to go back to my hometown to visit my relatives in 2014." Although she met for the first time, Wang Jiawen, who was clever and handsome in appearance, had the generosity rarely seen by other girls, and she talked to reporters clearly about her entrepreneurial history.

Although her parents are authentic from Lianjiang, Wang Jiawen grew up with her parents in Zhuhai. In her impression, farmers sweat like rain every day, but life is more difficult, so she never thought that she would one day have anything to do with agriculture or raising cattle. When Wang Jiawen returned to her hometown to visit her relatives during the Spring Festival in 2014, she found that most of the villagers in Shicheng Town, Lianjiang City, went out to work for a living, and many villagers stayed at home to raise cattle. The use of the traditional stocking, slaughtering, listing model, the profit is meagre, a little inadvertently there will be losses. Wang Jiawen's uncle, Wang Peiqin, is a typical cattle farmer who has been raising cattle for many years, but it is difficult to get rich.

In chatting with his uncle, Wang Jiawen found that Lianjiang has good hydrothermal conditions, abundant forage grass, and the beef raised is of good meat quality and good taste, but limited by the traditional farming model, it is difficult to scale up. "you are a scholar in our family, and you majored in marketing. Can you think of a way to get rich for your uncle?" Wang Peiqin joked. But it was this sentence that led Wang Jiawen to sprout an innovative farming model and lead the villagers to raise cattle to become rich.

Innovative Mode to create "Niu Kingdom"

With the help of his family, Wang Jiawen registered and set up the company. Wang Jiawen expressed the hope that his company can give a different meaning to traditional agriculture and help farmers get rich together by helping raise cattle.

There are many migrant workers in rural areas, and most of the rest are young and old and retail investors, with a surplus of scattered labor, but it is difficult to form large-scale farming. How can we make full use of the rural surplus labor force and help the company expand rapidly? Wang Jiawen, who majored in marketing, thought of using the mode of "company + peasant household" to operate. The company first set up cow farms to concentrate on calf breeding. In view of the lack of risk-taking ability of retail investors, sell the calf to retail investors according to the price per jin, and wait for the cattle to grow to the release period, and then be re-acquired by the company. On the other hand, for retail investors who want to raise cattle but do not have the capital, the company first signs a grassland stocking contract with farmers, and waits for the cattle release period, the company uniformly buys the profit according to the increased weight of cattle, half of the company and half of the farmers.

In the two assistance modes, the company is responsible for guidance and professional veterinary services to ensure that no hormones are added during the breeding period, and that the cattle will be fattened and fattened for 4 months and tested by the company before they can be listed on the market. Today, the company cooperates with farmers to produce more than 1500 cattle a year. "according to this model, for every cow you raise, you can earn more than 10 yuan a day, and you don't have to worry about risks. this model is perfect for farmers." Wang Bo, a farmer, has raised two cattle, and now he not only has work to do every day, but also has a guarantee of income.

In addition to adopting the "company + peasant household" model of raising cattle, Wang Jiawen also "uses" the forage grass. In addition to planting a small part of forage grass, the company buys other forage grass from villagers at a price of 0.2 yuan per jin, so that many villagers can make full use of their spare time to subsidize their families.

Cow farms, concentrated breeding of calves.

"Internet + Company" ensures the market

The breeding model has been established, how can we sell the cattle? Relying on the traditional slaughtering flow to the market, it is difficult to guarantee the market, Wang Jiawen began to explore the marketing model of "Internet + Company".

"Lianjiang is the hometown of fruit, the water and heat conditions are good, and the quality of the forage grass is good. The cattle raised through the 'company + peasant household' model ensure the health of the cattle, and the beef is more flexible and tender." Wang Jiawen told reporters that in addition to being sold to the market, the company's beef is also branded on Taobao and large e-commerce sites, selling vacuum-packed beef and beef balls, which can be delivered to cities in the Pearl River Delta within 12 hours by express delivery. "unlike the visibility of traditional market sales, e-commerce sales need to build brands and word-of-mouth, and we are more stringent on products sold online to ensure the pure taste of beef and beef balls."

Wang Jiawen said that today, online e-commerce has begun to take shape and has attracted many repeat customers. The next step will be to set up the company's official website and micro-store to build an e-commerce brand, so that more people can taste the authentic Lianjiang native beef.

In order to lengthen the industrial chain, Wang Jiawen set his sights on the catering industry, using hot pot to make use of beef, beef bones, cow blood and miscellaneous cattle. Because the beef is fresh and tastes good, the diners are full of praise.

Help more farmers get rich together

"my goal is to make a profit from every link of breeding, processing, sales and catering, and can also help farmers, which has now been initially realized." Wang Jiawen said that the next step is to further copy the company's business model and expand to western Guangdong to help more farmers get rich together.

At present, the company has copied the business model of "Company + Farmers, Internet + Company" and established a cattle farm in Maoming, which is welcomed by local farmers. "there is a cattle-eating culture in western Guangdong, but cattle raised in rural areas are far from enough to supply the market. Captive beef from other places is a 'great cause' because it shortens the growth cycle of cattle and tastes bad." Wang Jiawen says that from a weak girl to a "cow boss" who has been dealing with farmers and raising cattle for a long time, he has become more and more affectionate to the "cow kingdom" he has created.

"it is the happiest thing to be able to combine the cause with helping the villagers. Every time I see the joy of receiving money after farmers pull their cattle to the company to buy back, my heart is also full of happiness." Wang Jiawen said: at present, in addition to taking care of the company's business, we have to study hard in the university so that we can better implement the next goal after graduation.