Liang Qili: the Leader of Wealth in Tea Village

He raised more than 2 million yuan to build the cement road in Tongcun, which changed the scene of Gaotang village that "the road is difficult to walk, the water is difficult to drink, and the appearance of the village is dilapidated". He raised more than 200,000 yuan to implement the safe drinking water project, which changed the history of villagers relying on heaven for many years. He set up a tea cooperative and innovated the organizational structure and management model of "cooperative + leading enterprises + large tea farmers + retail tea farmers". CCTV has come to interview successful experience.

He is Liang Qili. he is 40 years old. He was an ordinary branch secretary in Tanghu Town, Suichuan County. He has been a village cadre for more than 10 years. Under his leadership, great changes have taken place in Gaotang Village. Liang Qili was successively awarded as "Model Party Branch Secretary", "100 Peasant pioneer pacesetter", "Top Ten Entrepreneurship Young pacesetter", Jiangxi Province technical expert, and so on.

Gaotang Village is the farthest and highest village in Tanghu Town. Before 2005, communication with the outside world depended on a narrow path. When Liang Qili learned that the state would launch the "Revolutionary Holy Land Project," he immediately came to the town to express to the party committee and government his urgent desire to build the road. With the joint efforts of the town and village, the project was successfully approved. After that, he accompanied the designers over the mountains and explored in detail. After the construction of the project started, in order to make up for the lack of construction funds, he took the lead in raising funds and donations. In order to implement the "group communication project," he led party members and cadres to contract dangerous roads, steep slopes, and stony roads, carry forward the spirit of Yu Gong to move away from the mountains, and set off a road construction war by blasting mountains. Today, Gaotang Village achieves group access to highways.

"in order to let the broad masses go out of the mountain gate to develop the economy, we must reform the rural power supply and install program-controlled telephones to solve the problem of information blocking." Liang Qili knows this very well. Due to the long journey, the cost of opening a program-controlled telephone is high and the benefit is low, so the telecommunications department does not set up a project. He consulted with the telecommunications department many times and finally moved the leaders of the company. He led all the village cadres and the masses to carry pole lines and dig holes to plant poles, so that remote mountain villages had access to rest assured electricity and cheap electricity. He also cooperated with the town party committee and government to strive for more than 200,000 yuan for safe drinking water projects in rural areas, and for funds for the construction of village-level activity venues to build new village office buildings, and village primary schools were also renovated.

The development of tea in Tanghu Town has been booming, but most of it is a loose, household-run development model. Liang Qili keenly found that many changes have taken place in the tea industry, and the division of labor is becoming more and more detailed. So he asked several big tea companies for advice and set up a new tea cooperative in 2008, attracting 12 members. He led his members to adopt the method of "cooperatives + bases + farmers" to guide tea farmers to develop more than 3200 mu of high-quality tea, to guide tea farmers to learn processing techniques free of charge, and to guide the formation and growth of Tanghu tea fresh leaf trading market through the acquisition of fresh tea leaves, so that every tea farmer can benefit from the chain of interests. Liang Qi Li then invested more than 1000 million yuan to lease the 460mu tea garden of the soil and water conservation tea factory, attracting several tea king tea experts to the enterprise guidance, bringing out the predicament of an enterprise on the verge of bankruptcy, solving the perennial employment problem of more than 20 people, and more than 130 people serving the tea factory for a long time. In 2011, in response to the call of the county party committee and county government to develop the tea industry, Liang Qili left his village management post and invested in the spring tide of market economy. On the basis of setting up cooperatives and leasing tea gardens, he set up a professional cooperative of Tanghu Ximing Tea in Suichuan County. An Village Tea Factory in Suichuan County has innovated and implemented the organizational structure and management model of "cooperatives + leading enterprises + large tea farmers + individual tea farmers". It has also obtained the license for the use of the geographical indication trademark of "Gougu brain". In 2012, the tea factory he established was rated as the city-level leading enterprise of agricultural industrialization, and established a sales network in cities and counties of the province, as well as Shanghai, Beijing, Shenzhen, Hunan and other places. The "Cuiyuan brand" dog brain tea produced by his cooperatives and enterprises has repeatedly won awards in the city, the province, and even the whole country. At present, the annual sales income of the enterprise is more than 3600 million yuan, the sales of tea is 150 tons, and the average annual income of member households is more than 200,000 yuan.