Ostriches attract children to travel and support.

Original title: a new way of ostrich breeding: to help raise and promote tourism.

Tourists are feeding ostriches (photo)

Nowadays, rural development cannot achieve comprehensive benefits by relying on a single industry. therefore, it is necessary to adjust the industrial structure and realize cross-industrial integration, guided by consumers' demand for rural leisure tourism and related experience, and with the concept of linkage and cross-integration of the three industries. to build an industrial system that spans the primary, secondary and tertiary industries in rural areas and integrates production, life, experience and ecological functions. Finally, it will lead to the expansion of consumer demand related to agricultural versatility, and increase the value-added links and space of agricultural development. Henan Jinlu Special breeding Co., Ltd. is based on ostrich breeding, integrates the primary, secondary and tertiary industries, improves comprehensive benefits, and promotes the formation and development of ostrich industry chain.

At the end of the last century, in order to expand its business and find new economic growth points, the Provincial Cotton and Hemp Company, as an enterprise directly under the supply and marketing cooperatives of Henan Province, began to focus on the ostrich breeding industry rarely heard of in China, and set up Henan Jinlu Special breeding Co., Ltd. In 1998, Golden Heron Company bought 240 ostriches from South Africa at a price of 60,000 yuan each, opening the way for special breeding.

"the output value of ostrich by-product processing far exceeds that of ostrich meat. If a farmer raises 10 ostriches, he will have an income of tens of thousands of yuan when he comes out of the fence. " Xia Shilong, general manager of Jinlu Company, said that ostrich farming does not compete with agriculture for arable land or human food rations, and it helps to develop and utilize sandy wasteland, improve non-arable land, and return grass to animal husbandry. "it not only bulges farmers' pockets, but also straightens farmers' waists", which is the full practice of circular economy and ecological economy. What's more, it is a bold and beneficial attempt to explore the structural adjustment of agricultural industrialization, to serve agriculture, rural areas and farmers, and to increase farmers' income.

Support by traveling: open up the project of industrial chain

"although the economic value of ostriches is high, only from the perspective of food, the acceptance of ostriches by the vast majority of domestic people is still very limited." Xiong Qian, secretary of the party committee and deputy general manager of Jinlu Company, said that in order to improve the popularity of Golden Heron ostriches, the management of the company, after careful consideration, decided to make use of the unique landscape and high ornamental value of ostriches to develop eco-tourism. "for the public, they may not be able to enjoy ostrich meat for the time being, but they are very enthusiastic about seeing exotic species. For companies, the cost of developing an ostrich amusement park is relatively low, but the results are very good. It can not only increase the company's revenue and promote the Golden Heron brand, but also open up a channel for the company to change from the primary industry to the tertiary industry."

In April 2000, Jinlu Company officially opened the Golden Heron Ostrich Amusement Park to the public. At first, it really caught fire in Henan Province, and became the first choice for many citizens in Zhengzhou and its surrounding areas to play in the suburbs. However, due to the single viewing project and the lack of amusement facilities, the ostrich amusement park also experienced a low ebb after its rise. "get up from wherever you fall. Since public friends find it boring to come to the amusement park to play with ostriches, we should develop more projects to meet the diversified needs of public friends. " Xia Shilong said that by chance, he heard that a Canadian company was holding a dinosaur culture exhibition at the Bird's Nest in Beijing, thinking that many scientists had demonstrated that the ancestor of the ostrich was most likely a small sauropod dinosaur. He set off non-stop to Beijing and found Mr. Bao, president of the Canadian Dinosaur Emperor Co., Ltd., which held the dinosaur culture exhibition.

Through the on-the-spot investigation, the Canadian Dinosaur King Company decided to cooperate with the Golden Heron Company to jointly invest 5 million US dollars to build the largest popular science base of dinosaur culture in China. In order to quickly reverse the company's economic situation, the employees of Jinlu Company gave full play to the "carrying pole spirit" and completed the original one-year project construction in only two months. On October 1, 2010, the new-looking Ostrich Park opened to welcome visitors. As visitors approached, more than 60 large-scale dinosaur models in the park automatically shook their heads and roared, making the "salted fish" in the Ostrich Park once again become a tourist hotspot. On that day, it received more than 50,000 tourists.

Under the guidance of this train of thought, the park has successively invested in the construction of tourism, entertainment and supporting facilities such as horse riding grounds, racecourse, grass-skiing pastures, fishing centers, aerial ropeways, water parks, standard rock climbing, as well as 100 mu orchards, leisure snack streets, Golden Heron Resorts and so on. It has gradually developed into a comprehensive eco-tourism scenic spot integrating ostrich viewing, agricultural eco-tourism, ostrich banquet culture-themed catering, ostrich handicraft exhibition and sale, popular science education, dinosaur culture inheritance and so on. and through a series of activities such as flower appreciation in spring, water play in summer, autumn picking, winter dinosaur culture festival and other activities continue to detonate tourism hotspots in the province. It has found a new path of ostrich breeding to drive tourism development and tourism development to drive product sales.

Promoting Tourism by cultivation: tamping the Foundation of Industrial chain

As the ostrich industry is an industry with high investment, high risk and high return, it is costly and risky to engage in ostrich breeding alone. After continuous exploration and practice, Jinlu Company creatively put forward a new business model of "company + base + standardization + professional cooperative". That is, farmers do not need to consider market sales, as long as in accordance with the requirements of the company, the use of crop straw and grass resources to raise young birds into commercial birds, and then by the company according to the contract signed by the two sides to recover the ostrich breeding system.

This kind of peasant household substitute support model, which takes the company as the axis and is promoted by radiation from the base and driven by large households, not only makes use of the idle land in front and back of rural houses, but also mobilizes a large number of spare labor in rural areas. moreover, it can be said to kill two birds with one stone while reducing the production cost of enterprises while increasing farmers' income. Among them, in order to ensure the survival rate of chicks and the health of adults, the Golden Heron Company implements a "five-unified" management model of unified provision of young ostriches, unified feeding and management, unified epidemic prevention and control, unified feed, unified recycling and processing. In order to ensure the production quality of ostrich meat products, Jinlu Company has formulated relevant documents such as good practice (GMP) and hygienic Standard practice (SSOP) for frozen boneless ostrich meat, which provides demonstration samples for promoting the standardized production of ostrich breeding industry. Up to now, the ostrich breeding scale of Jinlu Company has reached more than 8000, driving more than 500 farmers, helping farmers to increase their income by more than 4600 million yuan.

"the intensive and deep processing of ostrich products is the ultimate development direction of ostrich products, and it is also the foundation to maximize the benefits of ostrich products. Relying on ostrich to develop tourism is an effective way to promote the brand of Golden Heron. However, as an enterprise, we can only do a good job in the production and processing of ostrich products, do a good job in the construction of cold chain logistics network of ostrich products, and form a chain network of production, processing, warehousing and sales of ostrich products. In order to achieve the real effective circulation of ostrich products, so as to truly achieve ostrich sales' not light in the off-season', and ensure the normal development of the ostrich product management chain. " Wang Yanhong, deputy general manager of Jinlu Company, explained.

For this reason, Jinlu Company did not expand the breeding scale when the development momentum of the park was good, but controlled the ostrich breeding quantity through the predicted quantity of ostrich sales, continuously reduced the breeding cost, and improved the ostrich output and quality. and put more energy into increasing ostrich product development, enriching ostrich product varieties, improving product types, improving product technical content and added value to meet diversified consumer demand. In addition, Jinlu Company also persisted in giving full play to the advantages and role of ostrich export and foreign exchange earning base, further improved the equipment and technical standards of slaughtering and production facilities, actively carried out ostrich meat export and trade agency business, and established cooperative relations with foreign businessmen from many countries. beneficial explorations and attempts have been made to realize direct export.