The online sale of "earthworm eggs" earns 170000 yuan in three days.

Original title: sell "earthworm eggs" to the whole country

"two Hens" detonates the Internet platform

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Ji Liwei showed the green-shelled "earthworm eggs" to reporters. (data map)

"I've been so busy these days. Earthworm eggs are selling very well in WeChat merchants, and Taobao will be online soon!" On the morning of October 26, Ji Liwei said while busy at the farm.

Although Ji Liwei is only in her early 30s, she is now a big farmer in Longbei Village, Dengta Town, Xi'an District, Liaoyuan City. four years ago, she led the surrounding villagers to set up Yuanfeng farming cooperatives to get rich by raising broilers and laying hens. With the increase of the scale of breeding, the treatment of chicken manure has become a difficult problem for her.

"in a word, I have to thank this difficult problem, which makes me see the business opportunity of 'earthworm eggs'." Ji Liwei said with a smile.

Through the study of large farmers organized by Xi'an District, Ji Liwei heard for the first time that chicken manure could raise earthworms. Later, she happened to see a report on a "earthworm egg" farm in Guangdong. Ji Liwei's thinking was completely opened.

At the beginning of this year, Ji Liwei rushed to Guangdong to learn from the classics to learn earthworm breeding techniques and brought back 200 jin of earthworm seedlings for raising chickens. After careful care, in early May, she fed the grown earthworms to the laying hens, and the first batch of "earthworm eggs" came out before the Dragon Boat Festival.

Why open a store for sale on Wechat? In response to a reporter's question, Ji Liwei said: "the cost of this kind of egg is high, considering that it is not easy to open a local market, so when raising earthworms, we began to prepare for sale on Wechat. I did not expect it to sell so well."

During the interview, the reporter learned that the sales volume of "earthworm eggs" reached 170000 yuan in the first three days of online sales. Due to the better-than-expected sales effect, there was even a shortage of packaging.

Today, Ji Liwei has set up an online store called "two hens", which is doing particularly well, and Taobao is about to go online. She sells "earthworm eggs" to all parts of the country with the help of the network platform, forming a network management model with the integration of production, supply and marketing of characteristic agricultural products.