Ke Sanyi and his Winter Peach Cooperative

"you can pick by yourself, which one you like, 15 yuan per jin, all high-quality peaches." During the National Day, there was a bustling peach orchard near Tonggongba in Zhangqiao Village, Sun Bu Town, Xuanzhou District. The red and big winter peaches hanging all over the branches made people look greedy, and the people who came to pick them rolled up their sleeves and gently took off the one they liked.

This orchard is the planting base of the Yingshuang Hongdong Peach Professional Cooperative in Xuanzhou District. The owner of the orchard is Ke Sanyi.

Before 2012, Ke Sanyi had been doing timber business in Ningguo, with an annual income of 60,000 yuan to 70,000 yuan. For rural families, he was fairly well-off. However, born and raised in rural areas, he has a love of land and has been thinking about getting rich by farming. In February 2013, Ke Sanyi contracted more than 80 mu of tidal flat land near Tong Gongba in the village to develop fruit cultivation.

After the land contract, Ke Sanyi planned to plant grapes. He invited professional and technical personnel to conduct a field survey, but was told that the soil conditions were not suitable. Later, when he heard that the income from planting winter peach was good, he went as far as Qingzhou, Shandong Province, and invited winter peach experts to test the soil formula of the land he contracted. He successively bought 4000 winter peach varieties Yingshuohong and Dongxuemi to plant. He also became "the first person to plant winter peach in Xuancheng."

After more than half a year of market research and analysis, Ke Sanyi felt that the economic benefits of planting winter peaches were considerable, so he joined with four smart and capable farmers in the village. a farmers' professional cooperative specializing in the production and sale of winter peaches-- Yingshuang Hongdongtao Professional Cooperative in Xuanzhou District, Xuancheng City, began to try to grow winter peaches on a large scale.

As the saying goes, peaches, three apricots and four pears for five years. This autumn, after three years of careful cultivation, the winter peach planted by Ke Sanyi and his members entered the first year of hanging fruit, with a bumper harvest of more than 80 mu of winter peach, with an average output of 5000 jin per mu and retail 10 yuan per cat. the products are mainly sold to Zhejiang, Shanghai, Jiangsu and other neighboring provinces and cities. According to Ke Sanyi, when peach trees enter the full fruit period, the yield of winter peach per mu will reach 10000 jin, and the full fruit period of peach trees is generally about 15 years.

"this peach is so sweet, it tastes much better than ordinary peaches." The customers who came to buy were full of praise for the winter peach taste of the cooperative. "the winter peaches we grow are different from ordinary peaches. They blossom in spring and blossom in the same time as other peaches, but they all grow for more than six months. Yingshuang red peaches begin to appear on the market every year after the Mid-Autumn Festival, while winter peaches do not appear on the market until mid-November. This time is the off-season of fruit, so the price is relatively high. " Ke Sanyi said with a smile: "at present, Xuancheng is the only one to grow winter peaches, plus this kind of peaches are crisp, sweet and delicious, with a lot of water, and everyone likes to eat them, so sales are good, with an average retail capacity of more than 1,000 jin a day."

As pastoral picking has become a leisure way for many people, Ke Sanyi's winter peach cooperative has opened a "picking mode". People who like sightseeing and picking are welcome to experience the fun of picking and better promote the sales of winter peaches. "I was also very happy when the surrounding villagers learned that our peaches could be picked by themselves, and many people came to experience them. I also felt very happy when they were picking." Ke Sanyi said.

In the face of Taoyuan, which is about to enter a fruitful period, Ke Sanyi and his members are exploring a new sales model. He hopes to sell his products to all parts of the country through e-commerce. "We have recently seen some successful examples of fruit growers selling their products through electronic transactions on the Internet, and we are prepared to try this approach to better sell our products." Ke Sanyi said that the cooperative's e-commerce transactions are now being represented by a customer.

Ke Sanyi, who tasted the sweetness of planting winter peaches, said: "I want to increase farmers' income by planting winter peaches, and at the same time form products of 'one village, one product' in our village, so that more people can join cooperatives and engage in winter peach cultivation." take the road of common families to get rich. "