Ten years of sharpening a sword "bacteria" to lead the Northeast

"you see, these mushroom candy, fungus powder and ginseng cake are all products independently developed by our group. After they were put on the market, the response from users was particularly good." Standing next to the dazzling product booth of Beiwei Food Co., Ltd., Chairman Qi Zhendong's face was covered with pride.

In order to get rid of poverty, several brothers bought and sold fungus, but now the annual output value of the enterprise has reached 900 million yuan, built a national leading enterprise of edible mushroom, and led one side of the farmers to become rich. Qi Zhendong and his Beiwei company have gone through a difficult road to start a business.

The "Beiwei" brand was founded in 2004, relying on the planting advantages of Auricularia auricula industry in Mudanjiang, organizing and integrating 35000 original mushroom farmers in many villages and towns in Hailin City, mobilizing and developing new edible mushroom growers, organizing farmers' cooperatives, effectively integrating scattered mushroom farmers, and establishing an alliance of multiple edible mushroom planting bases, creating a "northern flavor model", driving the healthy and rapid development of the edible mushroom industry in Hailin City.

The enterprise has been built, and how to become bigger and stronger has become a "heart disease" that haunts Qi Zhendong every day. In 2008, Qi Zhendong made great efforts to set up an edible fungus research institute within the enterprise. At the beginning of the establishment of the institute, many executives within the enterprise did not understand, and some came to Qi Zhendong and said, "Chairman, this edible fungus has been fried, fried and stewed for thousands of years." After further research, what other new products can be developed? "

Qi Zhendong just smiled, and he wanted to convince everyone with practical results. Although the process of developing new products is complex and long, when seeing the gratifying scene of the first batch of new products such as hericium Erinaceus, ginseng cake and edible fungus being snapped up and taking a large number of orders as soon as they are on the market, the executives who disagreed at that time were deeply impressed by the wisdom and decisiveness of the people in charge. While everyone is still immersed in the joy of the new products, Qi Zhendong is thinking about how to sell Hailin's green agricultural products farther and better.

In 2012, Qi Zhendong decided to invest 330 million yuan to start building a comprehensive trading market for agricultural products, which includes regions of edible fungi, grain, mountain products, fruits and vegetables, as well as the most advanced electronic trading platform for agricultural products in the country. It is also necessary to set up a group logistics company. Qi Zhendong knows very well that this decision is not just a large investment, its success or failure will directly affect the overall structure and future development of the enterprise. On the board of directors of the group, Qi Zhendong, who was ready to "fight the group of scholars", was unanimously approved by the group in the midst of applause.

Today, the large-scale comprehensive trading market for agricultural products, which integrates agricultural products trading, storage, preservation, processing, logistics, exhibition, quality and safety testing, information services, settlement and exchange, has been officially put into use. In 2014 alone, the annual throughput of Beiwei Agricultural products Comprehensive Trading Market reached 430 million tons, with a turnover of more than 3 billion yuan, becoming an important distribution center for Auricularia auricula trading in China, with a strong collection and distribution capacity of agricultural products. it has led to the rapid development of agriculture in Hailin City and the southeastern part of Heilongjiang Province.

According to theory, with the development of the enterprise up to now, Qi Zhendong can take a rest, but he has not stopped. Taking advantage of the "Belt and Road Initiative" development strategy, Qi Zhendong has targeted the "3-2-2" model intelligent ecological agriculture whole industry chain project. committed to the overall upgrading of the edible fungus industry chain has become Qi Zhendong's new goal. Belt and Road Initiative encouraged edible mushroom enterprises to go out, opening up a window for enterprises to exchange and cooperate with foreign countries. Looking at the world map-making enterprises, going out along Belt and Road Initiative will be the new normal for the future development of Chinese edible mushroom enterprises. " Qi Zhendong is very confident about the future development of the enterprise.

Today, Beiwei Group has become the largest green ecological agriculture industry chain enterprise in the country, focusing on edible fungi. It integrates base construction, scientific and technological research and development, technology orientation, bacterial demand supply, circular economy, production and processing, logistics warehousing, terminal sales and export trade.

Adhere to the "win the market in good faith, rely on quality to promote development" business philosophy. Over the past 11 years, "Beiwei" has been upgraded from a small factory to a group, from a single acquisition and sales to the construction of a base park, from rough processing to in-depth research and development, from traditional sales to e-commerce, from self-growth to industry development. Over the past 11 years, Beiwei Group has grown from small to big, from weak to strong, and from the black land to the whole country. Qi Zhendong, chairman of Heilongjiang Beiwei fungus Technology Group Co., Ltd., has created miracles again and again.