College students go back to their hometown to grow vegetables and find a way to get rich.

Song healthy vegetables.

Most of the college students who came out of the countryside chose to stay in the city for employment after graduation, but after the "85" in Liuwei Town, Qingxiu District, Song Cheng went in the opposite direction. after graduation, he returned to his hometown to become a "farmer" and "planted" a way to get rich. "I will use my knowledge to grow vegetables better." With a goal, Song Cheng acted decisively and quickly. he contracted 100 mu of land in the town of Liuwei to grow vegetables, which he sold directly to various communities in the city via Wechat, QQ and other Internet means, becoming a knowledgeable "new farmer".

Don't be a white-collar worker or a farmer.

In Nanning in October, the autumn sun was still shining in the afternoon. The reporter saw Song Cheng working in the vegetable greenhouse in Lianghe Village, Liuwei Town, where the farm he contracted was. In front of the reporter, Song Cheng was wearing a T-shirt with the words "Song Health" and a pair of jeans, a little shy.

Song Cheng, who graduated from the Department of Business Administration of Guangxi University of Finance and Economics in 2008, joined an agricultural company in chemical fertilizer trade during his occasional part-time job in his junior year. Hard-working, he knew nothing about chemical fertilizer to become the first performance of the company in just four months, and then four years of fertilizer sales experience allowed him to accumulate the first bucket of gold in his life. In 2010, he set his eye on the agricultural planting market, established Nanning Nanning Native Gold Agricultural Development Co., Ltd., and contracted 100 mu of land in Liuwei Town, Qingxiu District to grow purple soil vegetables, and named the vegetables he planted "Song Health" farm food.

Walking in the vegetable field, lettuce, oil wheat, cabbage heart. The green one looks very comfortable. "after working lightly for a few years, I feel more and more that this kind of life is not what I want. I came from the countryside. I already like farmland, and I always wanted to have my own agricultural industry, so I went back to my hometown to start a business. " Song Cheng said.

Lock in the local market

The land of Liuwei Town is famous for its selenium-rich purple soil. "the selenium content of the land here is rare in the country. As long as it is planted properly, the vegetables planted must be ecological and healthy." Song Cheng can do it as soon as he says. He began to plan to grow high-end vegetables such as Italian cucumber and Dutch wax gourd for first-tier cities. However, the transportation and preservation of vegetables became a difficult problem, and Song Cheng set his sights on the local market in Nanning.

After some market investigation, Song Cheng decided to sell vegetables to the supermarket. So he made door-to-door sales, Likelon, Huarun Wanjia and Beijing Hualian. The sincerity moved the customers, and the supermarkets accepted the seasonal fresh vegetables sold by this young man and his company one after another.

At first, Song Cheng's vegetables were also mixed with other vegetables, and his vegetables were not recognized by the market. Building a brand has become an important step in his entrepreneurial process. Adhering to the concept of "Song healthy vegetables entering thousands of households", Song Cheng insists on growing only seasonal vegetables and taking "growing in selenium-rich purple land" as the highlight of the brand. In order to ensure quality, technicians have changed batch after batch.

"the most important thing about our food is ecology and health." Song Cheng said. Now, with the improvement of living standards, people's requirements for food continue to improve, not only fresh, but more importantly, safety and health. "that's why our vegetables are so popular."

The new type of sales is popular

In addition to selling in the supermarket, Song Cheng also promotes "Song healthy vegetables" through Wechat, QQ and other Internet methods. While chatting with reporters, Song Cheng's mobile phone kept vibrating. "you can contact me at any time through Wechat. You can place an order today and make sure that the freshest vegetables will be delivered home early tomorrow morning." Song Cheng said. Click on Song Cheng's Wechat, hundreds of friends, and Wechat alone places orders for hundreds of vegetables every day.

Song Cheng said that with the accelerating pace of life, door-to-door delivery not only saves the time of vegetables from the fields to customers' hands, ensures the freshness of vegetables, but also reflects the company's quality service. Now more and more people are using Wechat, QQ and other ways to communicate, and the company is now trying to sell vegetables through these new ways of communication.

He began to work part-time at the age of 18, achieved the first company performance at the age of 23, owned his own agricultural company at the age of 25, and achieved an annual net income of 600000 yuan at the age of 30. Song Cheng embarked on his own way of starting a business. Now, Song Cheng's agricultural products company is gradually becoming formal, its influence is also gradually expanding, and it has become the "spokesman of agricultural products" of Liu Wei Town. Last year, he also helped the town set up the Liuwei Town Ecological Agriculture Association and the Liuwei Town Old Slope vegetable grower Cooperative, and he often exchanged experiences with farmers and growers.