Chongqing boy Yunnan pursues the "sweet" dream of getting rich with his hometown grapefruit.

Universities set up stalls to sell honey to earn one yuan per bottle and dig out "a bucket of gold".

In the early morning of April 17, along the winding and rugged mountain road, the reporter came to a small village more than 60 kilometers away from downtown Kunming.

Push open the door of a small farmhouse, suddenly there are thousands of bees "buzzing" in the ear. Through the window, Xiong Jian is wearing protective clothing and is busy buying a new beehive.

Xiong Jian, 31, is the chairman of Yunnan Zhongfeng Technology Development Co., Ltd. Although he runs an enterprise with annual sales of more than 40 million and has his own office building in downtown Kunming, Xiong Jian still likes to come to this remote village and stay with bees.

Xiong Jian was born into an ordinary family in Fengdu County, Chongqing, and never left the county seat until he was 15 years old. His father warned him that the only way out was to study hard and go to a good university.

In the year of the college entrance examination, Xiong Jian, who achieved excellent results, was duty-bound to apply for the bee major of Fujian Agriculture and Forestry University. Parents can't accept that, in their eyes, going to college is to take an examination of civil servants in the future, with an "iron rice bowl", to be able to have a good job, and beekeeping is what farmers do.

"in fact, both Grandpa and Dad have sold honey, so I have loved bees since I was a child. No one understands my choice, but until now, I have no regrets. " Xiong Jian finished and smiled.

Not long after entering the university, Xiong Jian tasted the sweetness of honey. At the College of Bee Science, Fujian Agriculture and Forestry University, selling honey produced by the school has become a "compulsory course" for every class of students. But because a bottle of honey can only earn one yuan, most students think that effort is thankless, so they don't take it seriously, while Xiong Jian takes it seriously.

"if you sell more bottles, you'll make more money." Xiong Jian's method is stupid, but the effect is obvious. He set up a stall in front of a supermarket with a large number of people to sell honey. At most, he sold 24 cases and 576 bottles of honey in two hours. At the end of a semester, I earned 40,000 yuan.

With so much money at once, it was a bit sudden for Xiong Jian, who had just entered the university. But instead of squandering it, he continued to invest. "the sports shoes in Fujian are cheap and have many styles, so I want to take them back to my hometown to sell." Xiong Jian took out 40,000 and borrowed another 40,000 to buy shoes. After several turns, 2000 pairs of shoes were shipped to Fengdu's hometown in Chongqing.

But Xiong Jian did not expect, before he went to set up a stall, popular-sized shoes and fashionable shoes were chosen by relatives and friends at cost. "the rest of the shoes are hard to sell at a loss. They are all piled up at home, and now there are still a few pairs." Speaking of that failure, Xiong Jian is unforgettable, he also understood a truth: unfamiliar with the industry, business can not be done.

In order to repay the money, Xiong Jian started the honey business again after returning to school, and never stopped. During the four years of college, the honey business has become bigger and bigger, from setting up stalls to opening stores. Before graduation, he already had six stores and four counters and earned his first "1 million".

Entrepreneurship suffers from a quality crisis. I would rather close the door and lose money than smash the signboard.

The professional nature of bee science is strong, and the employment channel is relatively narrow. by the time of graduation, almost all of Xiong Jian's classmates have changed jobs, and only Xiong Jian has ambitious plans for his "sweet" career.

At this time, Xiong Jian is bent on relying on the flow of people to improve the sales of honey. "where are there a lot of people, and there is a steady stream of people?" Xiong Jian first thought of the scenic spot. After graduation, he came to Guangzhou with his business plan, "Bee Culture Tourism Factory", looking for investment partners everywhere.

After waiting for more than half a year, this entrepreneurial dream has not come true. In early 2007, Xiong Jian left Guangzhou and came to Yunnan. "in Yunnan, which is like spring all year round, there are many species of flowers, and the number of Chinese honeybees is the largest, making it the most suitable for collecting honey." Xiong Jian decided to build his own honey brand in Yunnan.

Soon, Yunnan Zhongfeng Science and Technology Development Co., Ltd. was established. What is the selling point of Chinese bee? "good mountains, good water, good honey." Xiong Jian first thought of playing the "Yunnan" card. As a result, "pure nature, no addition" has become a gold-lettered signboard of his.

When everything was ready, Xiong Jian began to build factories, look for facades, and buy Honey Source, and 1 million of the venture capital was used up at once. But at this time, Xiong Jian encountered a problem.

Xiong Jian recalled that when he was sub-packing the honey, he tasted it and found that the honey was not sweet. After the identification of the relevant departments, this batch of honey sources have been added with syrup.

This result is like a thunderstorm to Xiong Jian. "our sign is'no addition'. If we continue to pack and sell, won't we smash our own brand? But all the money has been spent. If you don't sell it, how can the company continue to operate? "

After struggling and hesitating for a week, Xiong Jian decided to go out of business. He disposed of the acquired honey source and sold the factory. The road of starting a business has just started, and it has returned to the original point.

Less than a year after returning to the mountain village to learn to keep bees, it has grown to more than 2000 boxes.

The failure of the first venture made Xiong Jian realize that in order to make the truest and best honey, we must start from the source. So, after stopping the factory, Xiong Jian came to a small mountain village in Wenshan Prefecture, Yunnan Province, and found a beekeeper farmer to become an apprentice.

"although he has a professional background, he has always been a 'second-street dealer' in bee collection products, and he has never known the hard work of raising bees." The experience of learning to keep bees in the mountain village was unforgettable. "A vacant lot, build a shed, and live there for months. Every time I move a beehive, I get stung and swollen for a few days. "

And a bigger challenge lies ahead. Although it is not cold in winter in Yunnan, bees will freeze to death if they are not well taken care of. The number of bees increases, and if the hive fails to keep up, the bees will split up and fly away.

In the face of setbacks, Xiong Jian did not lose heart. He used his professional knowledge to sum up the reasons and constantly improve the breeding methods. In just half a year, honeybees have grown from 10 cases to 100 cases, and the yield of each case is three times higher than that of other bee farmers.

I heard that there was an aquaculture expert in the village, and the surrounding bee farmers all came to learn skills from Xiong Jian and set up a cooperative. As a result, Xiong Jian established his first breeding base in Wenshan Prefecture, with more than 2000 boxes of bees.

The smell of wine is afraid of the depth of the alley. Seeing that the honey collected by bee farmers can only "nest" at home, Xiong Jian is more anxious than anyone else. But he has lost all his money and has no money to buy the honey of bee farmers. What should he do?

"it was only because the beefarmers trusted me that they joined my breeding base and couldn't let them take risks." After thinking about it, Xiong Jian decided to sell the only six honey stores in the university. All of the 800000 recovered was used to buy honey from bee farmers.

Xiong Jian's promise and reliability soon spread in the local area. More and more bee farmers are joining his breeding base. With a large-scale and high-quality honey source, Xiongjian Zhongfeng Science and Technology Development Co., Ltd. began to reopen its business.

To develop honey grapefruit tea, you should get rich with your hometown grapefruit.

Zhongfeng Science and Technology Development Co., Ltd., which is located in Kunming Chenggong County Economic Development Zone, has 2800 square meters of standardized factory buildings with clear windows, complete with packaging rooms, filling rooms, storage rooms, and disinfection rooms, as if regular and orderly beehives are neatly arranged in the factory building. The workers were busy at their posts in uniform white overalls, masks and gloves.

On Xiong Jian's desk, there are no computers and mountains of papers, but bottles and jars of honey. "although honey has the same curative effect, boosting immunity, nourishing intestines and stomach, and so on, different honey is suitable for different ages and tastes different." Xiong Jian pointed to the honey on the table and said.