College students sell soil eggs Internet of Things through trust

Original title: raising native chickens using the Internet of things

Feng Weijie and Chang Lei (data picture)

Nowadays, there are more and more native chickens, and many chicken farmers regard native eggs as a killer mace to occupy the urban consumer market, and the competition is becoming more and more fierce. how can urban consumers be willing to buy their own native eggs at a slightly higher price? Feng Weijie and Chang Lei, two college graduates, use Internet of things technology to make native eggs of higher quality.

Feng Weijie and Chang Lei are entrepreneurs of the "Egg Xiansen" brand. they are university classmates who graduated from Anhui University in marketing in 2010. after graduation, Feng Weijie came to work in Guoyuan Futures, and Chang Lei went to work in Evergrande Real Estate. "both of us have good jobs and good salaries, but we always want to start our own business. Feng Weijie told reporters that during his four years of working in Guoyuan Futures, he had come into contact with many agricultural companies and had the experience of cooperating with some companies, but he had never met his ideal.

"in 2014, I decided to choose the native egg project because there is not much investment and the market demand is large, so it is suitable for us young people to start a business. "Feng Weijie told reporters.

In March 2015, Feng Weijie and Chang Lei contracted 180 mu of land in Xiaotuanshan, Mingchuan Township, Feixi County, built a chicken house covering an area of more than two mu, and bought 3000 native chickens to start free breeding, all of which was the salary of their previous years of work.

"consumers can see the environment of our farms online and fully trust our products, thanks to the Internet of things technology. Feng Weijie said that when investing in chicken farming this year, partners began to think about how to make consumers believe in their products. At that time, a partner engaged in network technology suggested using the Internet of things technology, so that consumers can see the real-time environment of the farm at any time.

"this set of equipment invested 200000 yuan, but the effect is obvious. Many customers know through mobile phones that our farm is ecological breeding, and the quality of eggs is reliable. Feng Weijie said that since the first batch of eggs were sold in September this year, about 20,000 eggs have been sold every month.

Asked about Feng Weijie's sales experience, he told reporters that the price of eggs on the farm is 2.5 yuan each and 30 pieces in a box. Consumers are guaranteed to deliver them home on the same day before 3 pm. "We are now focusing on mother and infant groups, who have the greatest demand for eggs and the highest quality requirements for eggs. Feng Weijie said that by participating in farmers' bazaars and new farmers' activities, they promoted in some large shopping malls in Hefei, let people taste eggs on the spot, and won hundreds of members through many activities. "to make agricultural products, we should first of all have good quality, then send them to customers quickly, and let them know the production environment and procedures in time. Only in this way can we win the long-term favor of customers." (our reporter Liu Gang)