Bottled grain is so expensive that the price can be increased tenfold.

Original title: Xinyi: "Creative Internet Farmers" to sell New patterns of Agricultural products

Workers are bottling (photo source: urban Morning Post)

Recently, another 1500 pieces of grain handicrafts from Jiangsu Xinyi City Fruit Valley Handicraft Company have been sold to Thailand. Simple grains such as rice, mung beans and soybeans are put into special bottles after treatment, and the price increases tenfold.

Huang Jian, the boss of the company and born as a farmer, told me that the treatment of ordinary vegetables, fruits, grains, colored salt, colored sand, flowers and plants has become decorative handicrafts for hotels, guesthouses, and family decorations. through the network to Southeast Asia, the Middle East, Europe and the United States and other more than 20 regions, annual sales revenue of more than 6000 million yuan.

In the spring tide of "Internet +", Xinyi is rapidly forming a new group-"net farmers". They come from different backgrounds and have different academic qualifications, including college student entrepreneurs and out-and-out farmers. The stories of "Internet farmers" are amazing, inspiring and creative. Not only that, in some regions and industries, "Internet farmers" use "wisdom" to pry up the "Belt and Road Initiative" market and become the "main force" in the production and sale of agricultural products.

Paulownia wood, after machine processing, manual grinding and molding, and then branded with labels, will be made into a popular online health neck pillow with a price of 40 to 80 yuan, and annual network sales of about 1 million yuan. This is how the boss of Chenggong Wood Factory in Fuzhuang Village, Gangtou Town, Xinyi City, sells things.

Today, with the development of e-commerce, the competition is very fierce, and products that do not attract attention will soon be submerged in the shops of tens of millions of practitioners. Therefore, the correct selection and selection of goods is the key to success.

"at first, I browsed the Internet and found that I sold very little. Then I tried to take some pictures of the rabbit and sold it on the Internet. As a result, the sales volume was very good and the products were in short supply." Pet shop operator Ms. Huang said. Ms. Huang, who is about 40 years old, found that there are not many local white rabbits for sale online, so she collects some cute and special-looking rabbits, then dresses up, chooses some special names and sells them online. The careless action brought her a rich return. Every year, the online transaction volume of Taobao stores alone can reach more than 100,000 yuan, and the shops rank in the top 10 among similar shops. Online contact, the transaction volume of offline transactions reaches more than 500,000 yuan per year.

In some other industries, wonderful stories are also unfolding.

With the advent of autumn and winter, Shi Sichao, a 50-year-old farmer in Xinduan village, is busy "changing" Taobao shop.

An old man from the countryside, designing a popular imitation fur dress for women? In the eyes of ordinary people, this "distance" is a bit far away. But Lao Shi said: "our village is a 'Taobao village' specializing in imitation fur clothing, and I have opened Tmall's' flagship store'."

The old Shijia's online store opened in 2010, and it was the first batch of "eating crabs" in the village of the new section of Mohe Street. In order to sell his clothes, he explored his way to Hangzhou to find professional models. Although the price is not cheap, but it appears to be "stylish". Coupled with the production of professional photographers, orders come up quickly and can sell 200 pieces a day. Due to the large volume of business, their family also specially hired four customer service personnel to fight with four computers, and even Taiwanese buyers came to their small store to Taobao.

In order to improve the price advantage of lilies, Liu Kuile, a farmer in Xin'an Street, invented and created by himself. After three years, he has solved the technical problem that lily bulbs can be planted many times. A lily bulb can be reused three or four times, and the cost has been reduced by 80%. One plant costs only a few cents. Not only that, through cooperation with Taiwanese businessmen, he set up Chennong Technology Company with his lily base as a 60% stake, which not only occupied most of the domestic lily market, but also exported to Japan, South Korea and other places.

"Creative network farmers" are becoming a new force in leading new farmers, developing new countryside and supporting new agriculture. 80% of the villagers in Xinduan village were electrocuted and opened more than 800 online stores, with annual sales of 86 million yuan and per capita annual income of 30, 000 yuan. More than half of the imitation fur coats and coats sold online in China come from here. Last year, the village was rated as the first batch of "e-commerce demonstration villages" in Jiangsu Province.

At present, the number of rural online merchants in Xinyi has reached more than 10000, with online retail sales of 1.819 billion yuan from January to September this year. Wang Chang, mayor of Xinyi City, said that "Internet farmers" have injected Internet genes, innovation genes, and cultural genes into rural areas, bringing new elements and strength to the transformation of traditional agriculture, and are the future and hope of rural areas. " (man Dongguang)