Liu Xiaoying: the "leading goose" who leads the villagers to get rich

"We should not only make the people of Huazhishan Village rich, but also let the people of the whole township get rid of poverty smoothly by relying on the tea industry. Only in this way can the tea industry of the whole township grow and our enterprises grow. This is the simple and simple pursuit of Liu Xiaoying, the boss of Enshi Huazhishan Ecological Agriculture Development Company.

For an ordinary boss of a private enterprise, it is a realm to regard poverty alleviation as a natural responsibility and obligation and an important part of life and work in the process of realizing the value of his life. The meeting point can be found in the process of developing one's own career, which will not only lead more than 1500 poor villagers in the surrounding areas to smoothly shake off poverty and become rich, but also let their own enterprises grow and develop continuously, and cultivate a brand of "Huazhi tea" with a market value of more than 80 million yuan. it's a kind of wisdom.

Poverty alleviation embodies the social responsibility of enterprises

In 2008, Liu Xiaoying, who was first involved in the field of tea, came to Huazhishan Village, Tunbao Township, Enshi City to inspect. The scene in front of her shocked her a little. This small mountain village on the edge of the Qingjiang River is only more than ten kilometers away from the main city of Enshi, with beautiful scenery and clouds, with good ecology and natural scenery like Wonderland. but the living standards of ordinary people are almost still in the 1980s. Almost all of the more than 1000 villagers in the village live on steep slopes with no access to roads, live in earthen-wall houses built in the 1970s, and eat traditional corn, potatoes and sweet potatoes. The per capita net income of the village is less than 2000 yuan, which seems to be another world compared with that outside the mountains.

Through talking with village cadres, Liu Xiaoying learned that the township government has also done a lot of positive and effective work to speed up the pace of villagers getting rid of poverty, but due to the lag of infrastructure construction and the lack of leading enterprises, the effect of industrial development is not satisfactory. "A few years ago, the township government organized and developed 800 mu of tea. at the same time, ordinary people have to walk more than 10 kilometers to sell tea, and the price is not high, so the common people are not very enthusiastic, and the survival rate of tea is less than 30%," the village cadre said. Looking at the sparse tea garden without management, looking at the rice bowls of ordinary people, "guarding the green mountains and rivers, but begging for food", Liu Xiaoying, who had the same poor life experience as a child, was somewhat disheartened.

Recognizing the good ecological advantages here, in 2009, Liu Xiaoying came to Huazhishan Village and, with the assistance of the village committee, invested more than 2 million yuan to set up Huazhishan Ecological Tea processing Company and organic tea professional cooperatives. Adopt the model of "company + cooperative + base + farmers", absorb farmers to join professional cooperatives and sign protective price purchase contracts with poor families to grow tea together. She wants to be the leading enterprise here and expand the tea industry so that more villagers can shake off poverty and become rich.

Mechanism to enable villagers to get rid of poverty and enterprise development "win-win"

The process of starting a business is always arduous, and to really lead the villagers out of poverty and become rich is not just a slogan. In order to arouse the enthusiasm of the poor people, cooperatives adopt the methods of prenatal fertilizer input, technical guidance, purchase at protective prices and year-end dividends to encourage poor households to change the traditional planting structure of rice and corn and vigorously develop high-quality tea bases. But in the face of negative backwardness and waiting for important ideas, everything is so difficult.

In order to break the deadlock, Liu Xiaoying, together with the cadres of the village committee, went door to door to do ideological work, and finally moved some poor households with sincerity through reasoning and accounting. For the first time, 50 poor people were attracted to join the professional cooperatives, each with a stake of 10 yuan. the poor households developed the base and managed the tea garden according to the company's standard for producing organic tea. The company purchased fresh tea leaves from poor households who joined the society at a price nearly double the market price, which immediately aroused the enthusiasm of the poor masses, and the villagers adjusted the industrial structure and developed the tea garden base one after another, and the survival rate of tea seedlings also increased from 30% to 90%.

For a long time, the purchase price of fresh leaves for poor households is much higher than the market price. If the company does not follow the brand strategy and improve the value of the tea brand, it will not be able to develop in the long run. Liu Xiaoying knows this truth very well. For this reason, Liu Xiaoying put the quality of tea in the first place, highlighted the advantages of rich selenium and ecological organic, made great efforts to think about the benign operation mechanism of "company + cooperative + base + peasant household", and highlighted the brand of "Huazhicha".

In order to create a real organic tea garden, improve the scientific and technological level of poor members in growing tea, and ensure that members can get rich as soon as possible, Liu Xiaoying spends 200000 yuan every year to hire tea experts and professors from scientific research institutes such as Huazhong Agricultural University, China Tea Research Institute, Enshi Vocational College, etc., to provide free professional and technical guidance and training for poor families, and to issue a scientific and technological manual on "cultivation and Management of Organic Tea Garden" to villagers. Set up a special technical class and regularly go to the field for technical guidance and training. In order to ensure the high efficiency and safety of the input of the means of production and do a good job in the combination of technology and materials, cooperatives purchase more than 1 million yuan a year to purchase and distribute organic fertilizers and biological pesticides for poor households, unified management and matching fertilization, to minimize the input costs of ordinary people. At the same time, the cooperative also adopted the share capital of poor households, the number of tea transactions, and the application and management of organic fertilizer to establish an assessment mechanism, and carried out equity dividends to poor households, and distributed a total of more than 300,000 yuan in equity dividends over three years. The company also set aside 150000 yuan a year to purchase production and living materials for more than 30 key poor households, which has won the sincere support of poor households.

Honesty is the best word of mouth. Through several years of development, thanks to the efforts of the company and professional cooperatives, the area of tea garden in Huazhishan Village has expanded from more than 300mu to more than 2000 mu now, and the average income per mu of fresh leaves is about 5000 yuan. the income per mu of individual high-standard tea gardens has exceeded 10000 yuan. The number of poor households who joined the community has grown from 52 at the beginning to nearly 280. it has fully covered the poor households in the village, and the income of members has increased by nearly 5 million yuan from tea. In 2014, the per capita net income of the whole village reached 6500 yuan, and in 2015, the per capita net income will exceed 8000 yuan. In 2015, the fresh leaf income of member Zhou Xuepei reached more than 80,000 yuan, and the number of large households with 50,000 yuan was close to 60. Since 2009, through seven consecutive years of poverty alleviation in the tea industry, it has increased the income of members by a total of 23 million yuan.

Successful patterns can be replicated. After the success of the Huazhishan "company + cooperative + base + peasant household" model, Liu Xiaoying, relying on the Huazhishan Tea Company, set up two professional cooperatives in Mufu and Longfeng Town, developed a tea base of 1300 mu, and led nearly 1300 people from more than 140households to shake off poverty and become rich, increasing the income of poor households by nearly 8 million yuan.

Give back to the society and spare no effort.

"the value of a person lies not in how much wealth he has, but in how much he contributes to society and whether he is really beneficial to society." this is the value that Liu Xiaoying has always stressed. While successfully leading more than 1000 poor villagers out of poverty and realizing the continuous growth of enterprises, Liu Xiaoying actively devoted herself to social poverty alleviation and shouldered the social responsibility of a private entrepreneur.

In recent years, the company has coordinated the village committee, actively strived for higher departments, and built 16 kilometers of group gravel roads in the form of labor and other forms, and the road hardening project is being carried out. The company has invested 300000 yuan to build a nearly 2-kilometer group road, which has greatly improved the villagers' travel and transportation conditions, and the living environment and quality of life of the local villagers have undergone qualitative changes.

While working hard, Liu Xiaoying also actively devoted herself to the cause of public welfare and poverty alleviation. At the beginning of the year, 2O1O donated more than 10,000 yuan to local primary schools, set up a reading room for left-behind children, and subsidized the living expenses of two poverty-stricken students for a long time, buying clothes and learning equipment for them every holiday. In May 2011, she actively responded to the advocacy of the state and municipal women's federations by donating more than 4000 yuan to the poor villagers of the Sun River in Enshi. At that time, after learning that a poor student admitted to university in Ginkgo Township was about to drop out of school because of her father's death, she immediately donated 3000 yuan in cash for her and provided her with necessities for going to school. In early 2012, when she learned that a teacher from Tunpu Middle School had led the left-behind children for a long time for free, she was so moved that she immediately donated more than 5000 yuan.