Rural Agricultural industrialization Luyang's Pastoral Dream for Farmers

Zhang Lixin is busy in the farmland.

Citizens are picking in the farmland

Early in the morning, Zhang Lixin was busy in his vegetable field, which covers an area of more than 1000 mu, which is located at Taokei Farm in Luyang District, Hefei City. it grows all the current seasonal dishes and has been using organic fertilizer all the time since it was planted in 2010. finally ushered in a bumper harvest year this year. This winter, these seasonal dishes will be delivered to the table of Hefei citizens on a weekly basis according to customer orders.

"it is only when you grow it yourself that you know that every grain on the plate is the hard work of the farmers."

For the citizens of Hefei, peaches, watermelons and the most beautiful flowers in Anhui are all familiar to the people in Hefei. In the face of today's large number of tourists, Zhang Lixin, chairman of Taokei Farm, was filled with emotion. At the beginning, with the enthusiasm that "as long as you grow well, you are not afraid that you cannot sell it," you did not expect to encounter a big problem in the first year of operation on the farm. "We started planting fruit seedlings in 2010, when there was a drought in Hefei and all the peach seedlings in the field died." Zhang Lixin said that they replanted in the second year, and finally hung the fruit in 2013, and the township government took the lead in hosting the first Peach Blossom Festival. However, in addition to the joy of a bumper harvest, there are new problems, because many ripe fruits rot in the ground before they are sold, because they adhere to zero chemical fertilizers, zero hormones, zero herbicides and zero antistaling agents. "the shelf life of the fruit is too short. Take mulberries, for example, 70% rotten in the ground, and more than 40% of peaches are wasted this year." Zhang Lixin realized that if agricultural products want to be favored by consumers, they should not only ensure their quality, but also have good sales methods. "the purchase price of agricultural products is low, and the labor cost is high, so the sale of agricultural products is really almost impossible, so it is necessary to open up a new business model."

Miss the safest and most primitive taste of childhood

Zhang Lixin was born in the countryside. now, as long as he eats together, he misses the taste of eggs, cabbages and tomatoes. "people's living standards are getting better and better, and they are paying more and more attention to food safety, but it is not so easy to eat the safest and most primitive flavors of childhood." Zhang Lixin feels that there are huge business opportunities in this. In 2012, he opened up more than 1000 mu of farmland in the east of Taokei ten thousand mu farm, invited experts from Anhui Academy of Agricultural Sciences to prepare the land, fertilize, select and sow seeds, and was very busy eating a mouthful of cabbage. The spinach and cabbage planted last month have now produced leaves, and the seedlings have shot up after a few autumn rains. Zhang Lixin told reporters that 1000 mu of seasonal vegetables have been planted on the farm, with more than 30 kinds of vegetables, including spinach, radish, lettuce, coriander and other varieties. "the vegetables we grow do not use pesticides, they all use physical pest control," Zhang Lixin said. they also use excavators to dig fields, which can dig to a depth of half to one meter, and the soil is more loose, which is conducive to water storage. "these seasonal dishes have been exposed to the sun, stars, moon, wind, frost, rain and snow, and they are vital vegetables, which is why we define these vegetables as' energetic vegetables'." In order to solve the problem of difficult sales, Zhang Lixin specially launched a "membership system" for "dynamic vegetables". In December this year, after the "dynamic vegetables" of Taokei Wanmu Farm will be on the market, citizens can apply for a "fresh vegetable card." take the annual card as an example, 2000 yuan can enjoy the distribution service of 300 jin of vegetables a year, and there is no need to pay for express delivery. "it is basically distributed once a week, six jin at a time, including 4 or 6 varieties in the current season."

From "Peach Blossom Festival" to "energetic vegetables", Luyang District creates a rural dream.

The No. 1 document of the Central Committee was issued in 2014 to create new opportunities for the development of rural tourism. The overall development of China's rural areas is in a stage of transformation in which multiple formats are developed simultaneously. In this process, rural tourism (including sightseeing agriculture, leisure agriculture and rural vacation) has naturally become an important form and main content of rural industrial structure adjustment in rural areas, especially in rural areas close to cities. How to take advantage of the "east wind" of rural tourism development, Sigang Township, Luyang District has carried out a large-scale upgrading of rural tourism industry, and created a series of rural tourism brands such as "Peach Blossom Festival", "picking Festival", "Cuigang Market", "Dongfang Food Village", "Taokei Blossom Sea" and so on, realizing the ecological transfer of suburban agriculture through the tourism industry chain of "flower appreciation, catering, shopping, sightseeing, fruit picking". Looking back at the countryside from the spiritual field of urbanites, we can arouse the longing of childhood, strengthen the rural economy and drive farmers to increase their income and become rich.