Baishanzu Town, Qingyuan County, Zhejiang Province holds the first "Red Rice Festival". Zhailang Village sells red rice in front of his home.

Spring planting and autumn harvest, now has entered the harvest season of grain crops, in Qingyuan County Baishanzu Town Zhailang Village, bright red color, full grain red rice also ushered in a bumper harvest. On the occasion of the harvest of red mango rice, Zhai Lang Village held the first "Red Rice Festival" to sell healthy rice at the doorstep.

" The first Red Rice Festival held on Saturday attracted hundreds of citizens to attend and brought about a rush to buy red rice." Zhailang village committee director Ye Longfeng said, This year Zhailang village red awn rice planting area of more than 300 mu, Red awn rice yield in 300 jin or so, Rice output has more than 90,000 jin, Red rice output reached 67,500 jin. On the day of the activity, more than 5000 catties of red rice were sold. In addition, many merchants directly contacted farmers to reach purchase intention.

According to reports, because of the hard and sharp shape of the grain shell of red mango rice, even greedy wild boars dare not approach, local villagers call it "wild boar fear." Red awn rice has very high requirements for planting environment. It is generally planted in the original ecological mountain terrace above 1000 meters above sea level and needs mountain spring water irrigation. However, the altitude of Zhailang Village is above 1500 meters, the forest coverage rate is extremely high, the air is fresh, the environmental quality is very good, and the temperature difference between day and night is large, and there are almost no diseases and insect pests. Therefore, Zhailang Village will plant red awn rice according to local conditions.

The harsh planting environment makes the red rice in Zailang Village have very high quality. The red awn rice in this village not only contains protein, carbohydrate, dietary fiber, zinc, phosphorus, iron, copper, vitamin A, B, C and other trace elements, but also has many physiological functions such as scavenging free radicals, improving iron deficiency anemia, anti-stress reaction, etc. It tastes sweet and fragrant, and is a kind of healthy grain, which is very popular in the market.

Ye Longfeng told reporters that with the increasing market demand for red mango rice, and the red mango rice in Zhailang Village belongs to the higher quality, so the price of red mango rice in the village presents a trend of rising year after year. This year, the price of red mango rice has risen from 5-8 yuan per catty last year to 10 yuan per catty.

Zhailang Village skillfully took advantage of the "Red Rice Festival" to sell healthy rice at the door of their homes, which changed the previous mode of villagers planting mainly, cooperative unified purchase, and then sent to major local specialty stores for sale, which not only raised the sales price of red rice, but also made citizens further understand the nutritional value of red rice and opened up the local market.