Harek: lead the villagers to become rich together

On November 5, Harlik sent red jujube pictures through his mobile Wechat during negotiations with businessmen from other places.

On November 5, the cold wind outside the house was rustling, and the red jujube sales market in Tuoglaklek Township, Qiemo County was crowded. Farmers were busy sorting, screening and packing red dates, and there was an endless stream of businessmen coming and going. "Jujube sales in the cooperative are particularly good this year. Customers continue to place orders on the phone and Wechat every day, and the machines in the jujube processing plant are still in short supply." Qiemo County Tograklek Township Hamburg jujube farmers professional cooperative person in charge of Harlek Wubu introduced to the author.

Halik, 33, is a well-known jujube sales agent in Qiemo County. In 2010, Harrick first opened a local dried fruit store and registered a trademark for red dates. With his ability to bear hardships, learn well and understand the market, Harrick's business is getting bigger and bigger. As soon as he is free, Harrick goes to the mainland to study operation and management. In March 2013, Harrick invested more than 1 million yuan to set up a professional cooperative for Hanbag jujube farmers in Qiemo County, attracting more than 130 growers from surrounding towns to join the cooperative by buying shares in the jujube orchard. And train more than 60 local young people to set up a jujube technical service team to provide full services for cooperative members. With the support of governments at all levels, Harrick has also set up a red jujube processing plant, which is sold uniformly after packaging. With the continuous expansion of the business scale, Harrick has also become the local "jujube king". Last year, the cooperative sold more than 300 tons of red dates, with sales of more than 4.2 million yuan and net income of more than 900,000 yuan.

In the next step, Harrick intends to expand the scale of cooperatives, realize deep processing of red dates, increase the added value of red dates, and at the same time attract more farmers to participate, guide people to change the traditional sales model, and form a production and marketing model of "Internet + Farmers' specialized Cooperative". Let villagers rely on the guidance of cooperatives to embark on the road to wealth.

Harrick (left) stacks newly acquired dates with employees on Nov. 5.

On November 5, Halik (left) and Guri Aim Khan Sawur, an employee of college students, worked together to build a Taobao store.