Other people grow bamboo and others grow wine per mu to meet demand.

Original title: Wu Jing: Liuyang "kind" wine brother

On November 15, Wu Jing (right) harvested bamboo tube wine with the "seed" wine master.

Other people's wine is brewed, his wine is "planted"; other people's wine is sold in bottles, and his wine is sold according to "mu". A post-80s generation who only sells the world's top red wine, such as Latour and Lafite, is now back in his hometown and is engaged in the development of agricultural science and technology on bamboo and wine in the vast sea of bamboo.

"our bamboo tube wine is not only sold by the barrel, but also sold per mu. In addition to selling wine, we also distribute the by-products of the bamboo forest."

Quotation from the creator:

Don't forget when you are proud, be sure to give yourself time to think, strengthen your study, and, on the other hand, don't be discouraged when you are down.

Wu Jing

Along the gurgling brook, drilling thick bamboo forest, a group of people carrying saws up the hill to collect wine.

The wine is in this tall and straight Nanzhu cavity.

The sorghum wine soaked in traditional Chinese medicine is "planted" into the bamboo cavity through minimally invasive high-pressure perfusion technology and sealed, so that the wine can follow the bamboo for a year and a half, absorb the aura of heaven and earth, and harvest the unique bamboo tube wine in the world. On November 15, the reporter followed Wu Jing, general manager of Hunan Shengshi Hongqiang Agricultural Science and Technology Development Co., Ltd., to Tianxi Village, Zhangfang Town, Liuyang City, and walked into his nearly 20,000 mu bamboo tube wine base in Dawei Mountain.

The southern bamboos with red wine labels are thriving and full. The "seed" bartender chose one, sawed it from the root, and "bred" the southern bamboo, which was pregnant with jade liquid, and landed on the ground.

"one bamboo can only 'grow' two bamboo accents, otherwise the bamboo will get drunk." Wu Jing told reporters that in each bamboo cavity, 750 grams of base wine was "planted" and about 500 grams were harvested. Another 250 grams were "drunk" by bamboo, and trace amounts of methanol, heavy metals and other harmful substances in the wine were also "drunk".

The bamboo tube wine sawed off was integrated. Wu Jing took out a gavel and knocked a hole into the bamboo partition at the top. Bamboo tube wine is golden and bright, full-bodied wine and bamboo fragrance, floating in the bamboo forest.

"our bamboo tube wine is not only sold by the barrel, but also sold per mu. In addition to selling wine, we also distribute the by-products of the bamboo forest." Wu Jing said that 30,000 to 40,000 yuan per mu of wine, in addition to the distribution of fresh bamboo shoots and dried bamboo shoots, as well as bamboo tube rice, bamboo root water and bamboo mushrooms developed by them, this innovative marketing model is refreshing.

More than 60 degrees of base wine, "grow" more than 40 degrees of bamboo tube wine, taste just right

"I have been in the wine business for more than 10 years, and the wine in my hands is worth hundreds of millions of yuan." Wu Jing told reporters that in 1999, after graduating from Hunan Institute of Finance and Economics, he went to a liquor enterprise in Taizhou, Zhejiang Province. In five years, he became a marketing director from a salesman. Since then, he has never left the wine industry, worked for others, and started his own business twice.

A few years ago, Wu Jing and his partners founded Latour International Co., Ltd. in Guangzhou, specializing in the distribution of the world's top wines. But he is not satisfied with "marrying a man". He hopes to establish his own wine production base.

Six years ago, Wu Jing visited a bamboo fiber processing factory in Zhejiang and saw that bamboo is full of treasures. Bamboo fiber can absorb harmful substances such as formaldehyde and benzene, and bamboo film and bamboo leaf flavonoids have very good medicinal value. He boldly imagined that if you "plant" the wine into bamboo and let them grow together for a period of time, you can harvest a kind of healthy bamboo tube wine.

In 2013, Wu Jing finally tried to "plant" success. Choose more than 60 degrees of base wine, because the bamboo fiber will absorb part of the alcohol, as a result, "grow" more than 40 degrees of bamboo tube wine, the taste is just right.

The first bamboo tube wine base, located in Huizhou, Guangdong, rented more than 1000 mu of bamboo mountain, but this is far from enough to meet the supply.

"in the first half of last year, Vice Governor he Baoxiang led a team to Guangdong to attract investment, which gave me the idea of going back to Hunan to start a business." Wu Jing told reporters that Hunan has unique agricultural resources, which is suitable for the development of agricultural science and technology. He returned to his hometown Liuyang and successively developed two major bamboo tube wine production bases, Yang Hua Base and Dawei Mountain Base.

The development of bamboo tube wine and series of agricultural and sideline products can increase the value of bamboo by 50 to 60 times.

"I have started a business twice in my life, showing off, and I have had ups and downs, and now I want to do something approachable." Wu Jing made no secret of her experience.

The first venture was in 2008. Wu Jing, who had accumulated over the years, began to work alone as a distributor of imported sparkling wine from Italy. "he earned more than 10 million yuan in two years, and he also opened a teahouse and restaurant in Changsha." Wu Jing said.

Good times do not last long. In 2010, the "ostentatious" Wu Jing was addicted to gambling during the World Cup and lost miserably, not only losing tens of millions of assets and real estate, but also owning more than 1 million yuan in debt.

"when I came to the field where my family was separated, I propped myself up and warned myself that I must stand up again." Wu Jing said stubbornly.

He once again went out to work for others and moved to Beijing, Shanghai, Guangzhou and other places. In a few years, he paid off his debts and once again owned his own company.

Wu Jing, who is more "approachable", plans his wine kingdom in his hometown Liuyang. In the past, there was only a tractor road of nearly 3 kilometers in and out of Tianxi village. The first thing Wu Jing did was to help the villagers widen and level the road. "in the past, the road was difficult, and there were no decent processing plants nearby, so the villagers could only sell bamboo for up to 20 yuan each." Wu Jing said that the development of bamboo tube wine and a series of by-products can increase the value of bamboo by 50 to 60 times.

"'growing' wine is only part of the development of the industry, and we will develop more by-products." Wu Jing says that bamboo without "growing" wine can develop vacuum-packed bamboo tube rice or process bamboo products; bamboo roots grown in selenium-rich soil can make bamboo root water; and bamboo mushrooms can be grown in fully rotten bamboo shavings. Wu Jing plans to invest 100 million yuan in the development of bamboo agricultural and sideline products within five years.

Added value is also the income of the villagers. "the development of a series of industries in the bamboo tube wine base can absorb the employment of more than 200 villagers." In the past, the annual income of the villagers was only more than 10,000 yuan. I can responsibly say that their income will be three times that of the past. " Wu Jing is full of confidence about this. (Hunan Daily reporter Liu Yinyan)