MySheen

Lan Shunming, a peasant entrepreneur returning to Deyang, takes his hometown feelings home to help people get rich.

Published: 2024-09-19 Author: mysheen
Last Updated: 2024/09/19, Lan Shunming, a peasant entrepreneur returning to Deyang, takes his hometown feelings home to help people get rich.

Lan Shunming (left) checks the growth of Auricularia auricula with employees.

A few days ago, at the conference of returning migrant workers and peasant entrepreneurs in Deyang City, Lan Shunming won the Entrepreneurship Star Award. Although the bonus is only 10,000 yuan, it is a good sign for Lan Shunming, expressing the government's support for returning migrant workers and rural entrepreneurs to start their own businesses.

Lan Shunming, who is mainly engaged in the cultivation of edible fungi, began to start a new business after returning to his hometown from Beijing in 2013. at present, he has developed a planting scale of more than 1000 mu, with an annual output value of more than 10 million, effectively driving local people to become rich.

Three times and three backwardness transferred to Beijing.

On the road of starting a business, Lan Shunming has experienced three ups and downs, but each failure has not dealt a blow to his confidence, but has become more and more brave, and the scale is getting bigger and bigger.

In 1988, Lan Shunming didn't go to school after graduating from high school and started the department store business. Once I met a Jianyang man who sold fungus with a bag of fungus and was sold out as soon as he put it on the ground.

"it is estimated to be about 35 jin and sold for more than 400 yuan." Lan Shunming said that seeing that fungus was so popular, he thought it was a good way to get rich, so he went to Jianyang to check the local situation.

However, Lan Shunming did not choose fungus, and later learned about Flammulina velutipes through newspapers and other magazines, so he made up his mind to learn this technology. Subsequently, Lan Shunming went to Shanghai, Fujian, Hubei and other agricultural universities or scientific research institutions to learn the planting technology of edible fungi.

In 1989, Lan Shunwu returned from his studies and taught the cultivation techniques of edible fungi to local farmers, and then distributed the seeds to the farmers. The edible fungi grown by farmers are then recycled and sold to local canneries for canning.

"at that time, edible fungi did not have a large domestic market, so they were generally canned and sold abroad." Lan Shunming said that it would not be long before the cans could not be sold because of international reasons. The cannery owed him more than 200,000 yuan, and he also owed the farmers more than 100,000 yuan.

Lan Shunming's first venture failed.

Lan Shunming's Edible Mushroom production Room

In 1992, the edible mushroom market improved. Lan Shunming regained his strength and began to drive farmers to plant edible fungi, with a scale of 400 mu. Three years later, the scale doubled to 800 mu. Did not expect to encounter the Asian financial crisis in 1996, edible fungi are also affected.

"with a loss of more than 2 million yuan, we still owe more than 1 million to farmers, leaving more than 200 tons of edible mushrooms to be sold." Lan Shunming said that he was originally a millionaire and then became a destitute who owed money.

In 2000, China's catering industry began to be popular, edible fungi gradually improved in the domestic market, more than 200 tons of edible fungi have a market. After selling out, I just paid off the money I owed to the farmers. However, it also won him a reputation for integrity. Lan Shunming set up a company to develop his edible fungus, which reached 3000 mu in eight years, but was destroyed by the earthquake in 2008.

Lan Shunming said that after the earthquake, the construction industry became hot, and many people went to build houses and were unwilling to engage in the cultivation of edible fungi. As a result, he took more than 50 members of his team to Beijing for development.

When I was in Beijing, I finally returned to my hometown to start a business.

In Beijing, Lan Shunming led his team to start a business. In 2009, in cooperation with local listed companies in Beijing, a 300-mu edible mushroom leisure industrial park was built, with an annual output value of more than 10 million yuan.

Beijing has a vast market, large amount of information and fast, but Lan Shunming, a native of Deyang, has been thinking about his hometown and wants to contribute to the development of his hometown and help local people get rich.

"it happened that a meeting of agricultural products was held in Beijing. I met the leaders of Deyang who came to Beijing to attend the meeting, and they invited me to go back to my hometown to set up an enterprise." Lan Shunming, who always wanted to go back to his hometown, saw that the leader of Deyang had thrown an olive branch, which strengthened his belief in going back to his hometown. "the government is very enthusiastic and has introduced many policies to support migrant workers and peasant entrepreneurs to return home to start their own businesses."

In 2013, Lan Shunming returned to Deyang, where the local government quickly issued him relevant certificates. In October, Lan Shunming founded Deyang Mingrun Agricultural Development Co., Ltd., which is engaged in the cultivation of edible fungi, asparagus, fungus and so on.

In Shengfeng Village, Chengbei Street, Jingyang District, dozens of greenhouses and factories are scattered, in which a variety of edible fungi, fungus and so on are planted. This is the 120-mu planting base of Lanshunming. It is understood that the company has invested 30 million yuan in the first phase to grow more than 10 varieties of organic vegetables, such as chicken fir fungus, pig belly mushrooms, Morchella, abalone mushrooms, golden needles, asparagus and so on.

"at present, our products are mainly sold by air to the north, Shanghai and Guangzhou. Sales revenue will reach 20 million yuan this year and 50 million yuan next year. " Lan Shunming said that with the company + peasant household model, a 400 mu production base of rare edible fungi will be established, with organic vegetables reaching 5000 mu, annual output of agricultural products reaching 10, 000 tons, sales income of about 300 million yuan and profits of 40 million yuan. drive 4000 farmers to increase their income, with an annual income of 50, 000 yuan, and at the same time promote the development of packaging, cold chain transportation and other related industries, and comprehensively utilize more than 100000 tons of straw a year Effectively improve the local ecological environment and soil structure. "

"in fact, Henan, Shandong and other places have also contacted me before, hoping that I will invest in projects in the past, but I still chose our Deyang without hesitation." Lan Shunming said firmly, "because this is my hometown, this hot land of investment and development is worth staying with me."

 
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