Wealth from suffering

Highlights of the program: 50 yuan to break into Dalian, only one meal a day. In order to save money, he ate a bowl of noodles with four heads of garlic. He found better business in good business. But in better business, there are opportunities and pitfalls. Look at Zheng Yuntao of Dalian, how to change his way of thinking again and again to realize his dream of wealth.

This is a sea area of Dachangshan Island in Dalian. Zheng Yuntao and the divers went out to catch sea cucumbers at 6: 00 in the morning. Today is the first catch in 2015, and when the sea cucumber comes ashore, Zheng Yuntao will also welcome a number of important guests.

Reporter: are you not worried that you will not be able to join Shanghai?

Zheng Yuntao: I won't worry, because there will be some sea cucumbers below. If the wind is very strong, it is difficult to catch. Today's wind should be said to be good, very good.

The current storm is not big, Zheng Yuntao is full of confidence. The fishing boat sailed into the middle of the sea, and the divers were ready to go fishing.

The depth of this area is about 7 or 8 meters, which is most suitable for the growth of sea cucumbers. Every late autumn, sea cucumbers come out of the cracks in the rocks and lie on the rocks at the bottom of the sea. Divers catch sea cucumbers at the bottom of the sea and do not return to the surface from the bottom of the sea until the oxygen is running out. They could have emerged from hundreds of meters away. They can only be found by hearing and eyesight in this 100000 mu sea cucumber culture area.

Zheng Yuntao: I did just now. Yell. The one with the camera is coming up.

Zheng Yuntao heard the cry of the diver and found the position of the diver. The diver brought a gift from the sea, the freshest sea cucumber.

The reporter saw that the sea cucumbers that had just been caught turned into balls one by one.

Zheng Yuntao: I can't even press it. It's hard. It seems to be inflated inside. The harder it is, the thicker the meat is, and the older it is. Look at the thorns, like puffer fish. It is long at the bottom of the sea, and it seems to have shrunk after touching it. This is what happened.

Interviewer: as soon as you touch it, it shrinks?

Zheng Yuntao: as soon as it relaxes, it becomes longer. Thorn is one of the aspects, is to distinguish between good and bad sea cucumbers. The thorns are thick, blunt and straight, indicating that the age of ginseng is relatively long.

Among the sea cucumbers caught, Zheng Yuntao caught a special sea cucumber.

Zheng Yuntao: this sea cucumber is a little overbearing. I think it should also be a sea cucumber for more than seven years.

Reporter: more than seven years of sea cucumbers?

Zheng Yuntao: and this color, there are markings, black and yellow, this one, you see, hard, very hard. And this thorn is long.

As soon as the caught sea cucumbers came ashore, they were surrounded by many people. This group of consumers are the distinguished guests invited by Zheng Yuntao. The reason why he held this sea cucumber fishing festival is to let consumers see the growth environment and quality of the sea cucumbers he sells.

Zheng Yuntao: this is just a little nervous. after excessive tension, it is very hard. You can pinch it and have a look.

Consumer: I'm afraid it bites me. Don't.

Some people do not dare to touch, some people directly palate, sea cucumbers can also be eaten raw?

Consumer: this is very fresh. It was fished out of the sea.

Interviewer: can this be eaten raw?

Li Jun: eat it raw. There's no problem.

[the Book of getting Rich] Wealth through hardship

Jiang Xisheng: it's very fresh, the smell of sea water. Dalian eats crabs and shrimp alive. Crabs and shrimp can be eaten raw. Sea cucumber, in fact, take it back and wash it and cut it into sections. It's cold.

Everyone decided to buy some back. The consumer spent 8400 yuan on 60 jin of sea cucumbers.

Reporter: how many jin do you buy?

Li Jun consumer: buy 60 jin. From the city.

Reporter: in Dalian?

Li Jun: yes, in Dalian. The bus ran for more than two hours and took a boat for more than an hour, so it basically took a small day to do it.

Interviewer: just heading for this sea cucumber?

Li Jun: yes.

Today, Zheng Yuntao caught more than 5000 jin of sea cucumbers. In 2014, his sales reached more than 30 million yuan. Zheng Yuntao now sells high-end seafood. At that time, however, he could only afford one meal a day. It was because of the difficult conditions that Zheng Yuntao came up with the idea of starting a business. Since the day he started his business, he has been looking for entrepreneurial projects with more market space. How did he find the project? And how does it get bigger step by step?

Zheng Yuntao: I remember that in the past, the bowl of ramen was big, that is, a bowl of 2 yuan, which was very affordable.

This is a ramen restaurant in Ganjingzi District, Dalian. Zheng Yuntao graduated from the Department of Electronic Engineering of Tsinghua University in 2001. When I came to Dalian to look for a job, I came here every day to eat ramen noodles. At that time, he had only 50 yuan. This 50 yuan is his living expenses for a month, and he must find a job within a month. In order to save money, he only eats one meal a day and a bowl of ramen noodles for 2 yuan.

Interviewer: is it enough for you to eat one meal a day at such a big age?

Zheng Yuntao: if it's not enough, one bowl is barely enough. More soup is enough.

In order to fight glutton, Zheng Yuntao put chili peppers and garlic when eating noodles. Until now he still likes to eat noodles like this.

Yang Juan: (ordinary people) basically eat one or two, the difference is not much, but the leader is more able to eat, can eat four at a time. He himself said he had a strong taste.

Eating a bowl of noodles, a spoonful of chili peppers and four heads of garlic, Zheng Yuntao just wants to stimulate himself with spiciness. Fortunately, he got a job in an advertising company before he spent the 50 yuan. After a year of experience in the advertising company, Zheng Yuntao opened his own packaging design company. From 2002 to 2008, his company has been one of the top three in Dalian packaging design industry in terms of service and design quality. At that time, I could make a net profit of 40,000 to 50,000 yuan a day. Although he earns 40 or 50,000 yuan a day, Zheng Yuntao still has to change careers, and designers focus on selling sea cucumbers.

Ni Kaishui customer: what I said, you do the packaging well, (customers) line up every day, if we go, we all line up. I said, how can you change your profession now that your business is so good?

This is a sea cucumber store in Dalian. Gao Shuang is the owner of this store. His packaging design has always been done by Zheng Yuntao. Gao Shuang is with Zheng Yuntao and can change the packing two or three times a year. Gao Shuang's packaging is changed frequently, which is a good business for Zheng Yuntao. However, he found a better business in this good business, selling sea cucumbers.