Jia Weijie: breed Chicken Wings and Legs with Brown Sauce to find a way to get rich

On the outskirts of Yangquan, Yangjiazhuang Township, North Yangjiazhuang Village, there is a breeding base, which looks no different from other chicken farms from a distance, but the chickens raised here are quite special, with three crowns, five toes, and black and white flower feathers. Chicken Wings and Legs with Brown Sauce was introduced from other places.

"Chicken Wings and Legs with Brown Sauce, originally from England, has been very popular in recent years because of his good meat quality and high egg production." Speaking of Chicken Wings and Legs with Brown Sauce, 26-year-old Jia Weijie is eloquent. The farm, which covers an area of more than 120mu and now has more than 4000 Chicken Wings and Legs with Brown Sauce, was founded by him three years ago.

In 2012, Jia Weijie, who just graduated from school, gave up the opportunity to work in other places and returned to his hometown to start a business. Before that, Jia Weijie spent some time in the south to understand Chicken Wings and Legs with Brown Sauce's aquaculture. Considering the local climate and soil conditions, he thought that Yangquan was very suitable for Chicken Wings and Legs with Brown Sauce's breeding, so he designated Chicken Wings and Legs with Brown Sauce as a start-up project.

With the help of his family, Jia Weijie chose the address, built a chicken farm, and bought back more than 2000 Chicken Wings and Legs with Brown Sauce seedlings from the south at once. Full of confidence to start a business, but encountered setbacks. "it may be that our construction of the cage was not perfect before, and the chicken seedlings were attacked and a lot of chickens died." Jia Weijie said that at that time, it was about to enter winter, but due to the lack of warm facilities, the chicken seedlings died again. On two occasions, about 17,800 chickens were lost.

The huge loss made it difficult for Jia Weijie to accept for a moment. His unyielding personality made him not flinch in the face of difficulties, but slowly adjusted his state and carefully summed up the lessons.

Through constant exploration, and learning from other farmers and asking for advice, Jia Weijie gradually touched the door. After more than 3 years of development, he has some experience in breeding Chicken Wings and Legs with Brown Sauce, and the breeding base also has a scale.

"We are much bigger now than we were three years ago, especially in terms of technology reserves and market development." Jia Weijie said that the annual production rate of the chicken farm is now between 10, 000 and 20, 000, the stock column is also between 5, 000 and 6, 000, and the annual sales revenue is about 300000.

While the breeding base became bigger and stronger, Jia Weijie used his computer expertise to keep up with the market and designed an online sales plan for his chicken farm, which was named "convenient Chicken."

Through the Internet, Jia Weijie shifted the sales model from offline to online. Customers can place an order directly from the Wechat public platform or Wechat Mall on the mobile, and the farm will deliver the fresh chicken to the customer in time through express delivery as soon as the order is received. By contacting chefs who specialize in cooking chicken dishes, Jia Weijie also summed up a set of cooking methods suitable for Chicken Wings and Legs with Brown Sauce. To this end, when customers receive the goods, he will also send Chinese herbs for making soup, along with an instruction manual.

In Jia Weijie's heart, Chicken Wings and Legs with Brown Sauce breeding is his first career, recognized this line, he only wants to do the best. "the potential of this industry is very great, with our current state of development, marketing and brand awareness may be short board, we will make more efforts to ensure product quality, play the Shancheng brand." Jia Weijie said.