Notes on the return of Young people in Miaoshan to start their own Business

Meng Kechang (first from left) sends the egg box to the customer (photo taken on November 22).

Meng Kechang (right) helps farmer Mo Yiguang drive ducks in preparation for export to Guangdong on November 23.

Meng Kechang, a Miao youth in Rongshui County, Guangxi, used the e-commerce model to sell the characteristic agricultural products of chickens, ducks and eggs in Miao Township, which solved the problems of difficult roads and scattered cultivation of the masses. The monthly sales of the brand "Beijiang Village" he founded reached 400000 yuan. On November 14, he participated in the China Youth Innovation and Entrepreneurship Competition and won the second prize of the traditional Industry Group in Guangxi.

After graduating from technical secondary school in 2003, Meng Kechang went to work in Guangdong. With his own efforts, he became the design director of the company from a porter. In 2013, 27-year-old Meng Kechang quit his well-paid job and returned home to start a business, founded the "Beijiang Village" brand, adopted the "company + base + peasant household" model to cooperate with 50 chicken and duck farmers, and used the e-commerce sales model to promote Rongshui's agricultural products at home and abroad. At present, the "Beijiang Village" brand has grown to 3 chain stores and 12 direct sales outlets, with each farmer increasing its net income by 15000 yuan per year. In December 2014, Meng Kechang led 68 Miaozhai young entrepreneurs to register and establish the Rongshui County Youth Entrepreneurship Association and began to explore the way to start a business together. At present, he is negotiating with Guangxi first Secretary Poverty Alleviation Industrial Park to sell Rongshui chickens and ducks to all parts of the country by using the platform of the industrial park. "my plan is to allow e-commerce under the brand 'Beijiang Village' to sell 100000 farmers in Huize Miao Township in three years," he said. "