Struggling to grow valuable Gastrodia elata after frost and snow

Harvest Gastrodia elata.

Poverty (Poor), Hungry (Hungry) and Driven ("PHD Law") are likely to be the cornerstones of your success-there is such an inspirational story in Yunyang Yunfengshan.

This story tells the story of the success of the "PHD Law" performed by poor youth Zhang Chengsheng. He took more than ten years to sharpen the ice and snow, and finally cultivated a precious Gastrodia elata whose content reached 8.2 times of the national standard, and the brand he created was awarded the title of "China's most influential Product Brand" and "Chongqing famous Brand Agricultural products".

Tie the knot with "magic" Gastrodia elata

Yunfeng Mountain, which is 1809 meters above sea level, is the highest peak in Yunyang County and is covered with ice and snow in winter. Nowadays, the mountain has already entered the winter leisure, but the villagers are very busy, digging up a kind of black Gastrodia elata which is as expensive as gold. This year, the output is expected to reach 1500 tons, with a market value of 150 million yuan.

Why does a remote mountain have such a huge "gold-making ability"? Zhang Chengsheng is the founder of a legend.

In 1988, Zhang Chengsheng graduated from high school. Due to the poor family, carrying 180 yuan borrowed by his father, he went to Fengjie with his eldest brother to do business in traditional Chinese medicine. Later, he went to Yichang, Hubei Province alone to work hard, with good faith management, he soon gained a foothold in Yichang traditional Chinese medicine market.

In the course of operation, Zhang Chengsheng found that the medicinal value of Gastrodia elata was extremely high, and its price was several times that of ordinary Gastrodia elata, but the supply was extremely short. In 1997, when he went home to buy medicinal materials, he accidentally received one, which was accidentally dug up by a drug citizen when he was changing the mountain. The local people also have a magical legend about this kind of Gastrodia elata. According to legend, it can fly, run and glow at night. Only those who are very lucky can encounter it.

"since Yunfeng Mountain can grow Gastrodia elata, why can't I plant it artificially?" Zhang Chengsheng's bold idea was immediately strongly opposed by his family. "it's impossible to get it. I haven't heard of anyone who can plant it successfully."you're in good condition now, so there's no need to take any more risks."...

Years of wind and snow sharpen real gold

"others dare not try, which just proves its scarcity." Despite the opposition of his family, Zhang Chengsheng stubbornly began his dream of artificially cultivating Gastrodia elata.

One has no provenance, the other has no technology. He first found a related botanical research institute, hoping to buy seeds and technology, but was rejected.

However, he did not waver in his resolve. He went to major bookstores to buy books on planting techniques of Gastrodia elata, studied by himself, found experienced old medicine farmers and learned from teachers, went into the depths of Yunfeng Mountain, found a place where wild Gastrodia elata grew, and built a small shack. Record, observe and study the soil, temperature, humidity, sunshine conditions of wild Gastrodia elata in detail.

In 1999, after two years of preparation, Zhang Chengsheng bet on all his belongings, rented 400 mu of land on Yunfeng Mountain and began to plant on a large scale.

However, due to the failure of technology, Gastrodia elata died in a large area, and only leaves survived. He lost all his money on his first attempt and owed a lot of debt.

In the face of desperation, he did not flinch, but built a thatched hut at the base, waiting for Gastrodia elata all the year round, suffering from frost and snow.

In 2007, after hundreds of failures and overcoming difficulties, he finally explored a set of planting techniques of Gastrodia elata.

Brand building is like climbing a mountain.

After several years of technological innovation and improvement, the Gastrodia elata planted in a simulated wild environment by Zhang Chengsheng was tested by Chinese drug testing, and the content of gastrodin was as high as 1.64%, 8.2 times that of the national basic standard, ranking first in the country. At the National traditional Chinese Medicine Purchasing Fair, the Yunyangwu Gastrodia elata cultivated by him sold a sky-high price of 12000 yuan per jin, causing a sensation in the domestic industry.

Today, Chongqing Yufeng Agricultural Industry Co., Ltd., founded by Zhang Chengsheng, has established a 14000 mu planting base of Gastrodia elata through the development model of "company + cooperative + base + farmers", driving more than 2900 farmers around it, with an increase of about 5000 yuan per household.

As a result, his "Yufeng" brand Gastrodia elata has won many golden titles, such as "China's most influential product brand", "Chongqing famous Trademark", China International Organic Food Expo Gold Award and so on. As a result, Yunyang County has been awarded the titles of "hometown of WuTianma in China" and "Yunyang WuTianma National Geographic Protection Mark".

"the road to brand building of agricultural products is like climbing one mountain after another. Only the most determined climbers never stop to enjoy the scenery at the top of the mountain. In my 20 years of artificial cultivation of Gastrodia elata, even if there is a slight waver in the middle, I may not have achieved what I have achieved today. " Zhang Chengsheng said in a general way full of emotion.