Baise "Banana Shuangjie" creates a brand that does not wear old shoes.

Original title: the logic of enriching the people behind "Banana Shuangjie"

Bananas huddled in Guangxi (data photo)

Everyone who starts a business seriously deserves to be taken seriously. In Tianyang County, Baise City, Guangxi, two young people named Huang Feifeng and Zeng Bo became famous for creating the largest demonstration garden for standardized banana production technology in Baise. Many banana farmers benefit from this, and they are affectionately known as "banana heroes" by the common people.

What is the logic of enriching the people behind the "Banana Shuangjie"? A few days ago, the reporter visited the demonstration garden of banana standardized production technology in Baikang Village, Naman Town, Tianyang County. The deepest impression left by what I have seen and heard to the reporter is that under the background of "mass entrepreneurship and innovation", although the "Banana Shuangjie" is still a little immature, their sonorous actions provide a realistic reference for the implementation of the concept of enriching the people by industry.

Rational career choice

"No matter when you start, it's important not to stop after you start. Because the important thing in life is not where you stand, but the direction you are facing. " "Banana Shuangjie" said firmly.

Huang Feifeng and Zeng Bo were born in a small mountain village in Tiandong County, Baise City in 1979 and 1980 respectively. After graduating from high school, the two brothers went their separate ways. Huang Fei went to Beijing to study business administration, and Zeng Bo studied fruit tree cultivation in Guangxi.

In 2001, Huang Fei returned to his hometown to start a business and successively worked as a small owner of retail and wholesale stores for consumer goods and a salesman of agricultural materials sales companies, all of which ended in failure. Since then, with the help of his father, Huang Fei worked for the Guangxi Hot Banana planting Company.

Coincidentally, Huang Fei ran into Zeng Bo in a popular banana company. Compared with Huang Fei, Zeng Bo's employment is relatively smooth: after graduating in 2001, he was directly hired by a popular banana company.

At the popular banana company, the two brothers help each other and work together. Because of their outstanding performance, the company gave them a heavy reward, and they earned the "first bucket of gold" in this way. At the same time, after several years of struggle, they have accumulated a wealth of banana planting experience.

In 2006, Huang Feifeng and Zeng Bo started their own businesses. They invested more than 500,000 yuan and returned to their hometown to transfer 100 mu of banana fields to prepare for the scientific cultivation of high-quality bananas. In order to save money, they do it themselves. However, due to natural disasters, the first year 100 mu of bananas unexpectedly lost 150000 yuan. Setbacks did not stop them from making rapid progress. Capital preservation for the second year. Since then, profits have gradually increased, and banana farmers are also very active.

Huang Feifei and Zeng Bo are not satisfied with this. In order to drive more banana farmers to get rich, they set their sights on Tian Yang. Tianyang is located in western Guangxi, with superior temperature, light, soil and other conditions, is a rare high-quality banana growing place in the country. After many negotiations, Huang Feifeng and Zeng Bo transferred 2900 mu of land in Baikang Village in 2014, with the goal of building it into the largest demonstration garden for standardized banana production technology in Baise.

Put it into practice

However, it is not easy to achieve this goal. Before the transfer, the piece of land in Bai Kang Village was "not handsome". It was an uneven, acidic dry land with weeds and shrubs. After the transfer, the first thing Huang Fei and Zeng Bo did was to level the land and turn it into a modern demonstration park suitable for large-scale mechanized farming.

In order to build a high-standard banana demonstration garden, Huang Feifeng and Zeng Bo made a set of "combination fists" with high gold content: transforming diversion canals, drilling deep wells, erecting substation equipment, and building an integrated water-saving irrigation system with water and fertilizer. The system has the functions of saving water, increasing fertilizer absorption rate and reducing input cost.

Carry out soil testing and formula fertilization. The garden adopts advanced fertilization methods, which effectively improves the slightly acidic soil and creates a favorable environment for banana growth.

Implement fruit bagging technology. Require each banana pad high-quality special paper, set on a set bag, can make the banana fruit shape beautiful. Add a cold bag to prevent Rain Water and insects, and protect the ear from external damage.

Regulate road hardening. There is no road in the demonstration park, and the machinery and vehicles can not operate normally. As a result, the demonstration park opened two roads: the main road is 6 meters wide, one for every 400 mu, and the branch road is 4 meters wide, one for every 100 meters.

Hold 3 technical training sessions for banana farmers. The first phase, the construction of the demonstration garden, the construction, utilization and operation of various infrastructure; the second stage, the nursing of banana seedling growth and the utilization of water and fertilizer; the third stage, the scientific management of flower protection, fruit protection, bagging and so on.

The whole world will give way to those who are bent on moving towards their goals. More than a year has passed, standardization offices, large warehouses, cisterns, integrated water and fertilizer irrigation facilities, like gemstones, have been embedded in the banana demonstration garden, glowing with vitality.

If you work hard, the sky will live up to you. Zeng Bo said: this year, the Baikang Banana demonstration Garden has been initially put into production, with stable banana output and excellent quality, with an average annual yield of 4000 kg per mu, a total output of 11.6 million kg, an output value of nearly 40 million yuan, a commodity rate of more than 98%, and a high-quality fruit rate of 95%. At the same time, in addition to solving the problem of surplus labor employment, the construction of banana demonstration garden has also led to the standardized production of more than 10,000 mu of bananas, effectively promoting banana farmers to increase their income and become rich.

"as long as the villagers can get rich, we will make money." "when the banana demonstration garden is fully completed, it will radiate eight surrounding townships and involve more than 20,000 farmers," Huang said. The establishment of a Baikang banana demonstration garden will be of great significance not only to improve the per unit yield, fruit quality and safety level of the orchard, but also to improve the comprehensive production and industrial competitiveness of Baise banana. "

Learn from the future

How to get a good price for a good banana? In order to solve the problem, Huang Fei and Zeng Bo took great pains. Fortunately, they caught up with the "Baise No.1" special train, and some bananas sold at a good price. The opening of the "Baise No.1" special train aims to strengthen the communication and connection between the production and transportation of Baise agricultural products and the terminal sales market in Beijing, and jointly contribute to the national market of Baise and Guangxi characteristic agricultural products.

"it is really good for the Baise municipal party committee and municipal government to open the 'Baise No.1' special train, and the effect of increasing the income of rich farmers is beginning to appear. Take Baise mango as an example, the average purchase price per kilogram reached 5 yuan in 2013 and 12 yuan in 2015, with an average annual growth rate of 70%. " Huang Fei said, "with the advantages of stable capacity, high quality and large capacity of the 'Baise No. 1' special train, it is more important to smooth the warehousing and distribution channels of terminals in Beijing and its surrounding areas."

While paying attention to traditional marketing channels, Huang Feifeng and Zeng Bo also made efforts to improve warehousing, cold chain and other supporting facilities, actively develop diversified circulation models, build e-commerce, agricultural super docking and other distribution networks, and let prices return to product value.

Not only that, Huang Feifeng and Zeng Bo are also ambitious for the development of banana branding. For consumers, many of the well-known banana brands are foreign, while domestic banana brands are few. If we want to improve the market competitiveness of the banana industry and drive more banana farmers to get rich, we can only improve the quality of our products and forge our own banana brands. " "Banana Shuangjie" said with a smile, "copy others, it is better to carve yourself, because the peak comes from the original!"

The story of enriching the people of "Banana Shuangjie" is not over. Next, it is unknown where the two young people walking with bananas will go. But one thing we can firmly believe is that people like "Banana Shuangjie" who dare to take responsibility and do things in a down-to-earth manner, no matter what their current situation is, it is only a matter of time before they prosper. (our reporter Li Chaomin)