Small mountain village: "Village Amoy" holds up a new way to get rich

"our village tea online shop has been online for only three months, and the sales income has reached 30,000 yuan. While achieving a breakthrough of 'zero' in the village collective economy, we have also found a way to develop the village collective economy." On the morning of November 27, the small mountain village of Jiu'an Township, Huaxi District, was already cold, but Chen Xiaopeng, director of the village committee, was warm in his heart: "Jiu'an Mountain has a long way to go, and inconvenient transportation has always been a bottleneck in the development of the village's collective economy. Nowadays, the sales situation of online stores is good, and if it continues to develop at this sales speed, it can not only promote the rise of a series of industries such as tea planting, processing, warehousing, transportation, tea cultural experience, but also solve the employment problem of a number of villagers. "

In the past, the small mountain village was a coal-producing village, and the villagers lived a good life by digging coal. However, with the industrial adjustment and the protection requirements of the water source area, under the national policy of shutting down small coal mines, all the small coal mines in Jiu'an Township were closed in 2009, and the villagers' income was in trouble. In order to get out of the predicament, the small mountain village carried out industrial adjustment, and the villagers planted vegetables, planted fruit trees, and engaged in breeding, but they all failed because of poor marketing, the enthusiasm of the villagers was constantly hit, and the overall economic development of the small mountain village lagged behind.

In 2012, Guizhou famous tea brand expensive tea company settled in Xiaoshan village, solved the capital, technology, market and other problems of rural industrial development, brought hope to the development of Xiaoshan village, developed tea industry, and became a new way to get rich in Xiaoshan village. However, the traditional sales model still restricts the development of the tea industry.

"although Jiuan tea is somewhat well-known, due to its long distance from Guiyang and a single sales channel, the collective tea sales in the village are basically zero." Chen Xiaopeng said: how to make a breakthrough in tea sales has become a new issue in front of the two village branch committees.

In July this year, the rural party building work conference in Guiyang City put forward a series of policies and measures to vigorously support the development of rural collective economy. The small mountain village firmly seized this opportunity to make clear and vigorously develop the tea industry, and on the basis of maintaining the traditional market, made full use of the new idea of "Internet + agricultural characteristic products" to expand the sales of agricultural products and promote the development of the village collective economy.

As a result, the two committees of the Xiaoshan Village Branch started a new action-- on August 20 this year, the first village collective micro-sales online store in Huaxi District, Zanwei Mall, "Guicha Jiuan Township Xiaoshan Village Direct Shop" opened to welcome guests. At the same time, in order to reassure consumers, Xiaoshan Village has implemented the online and offline experience model, showing that the network is exclusively for tea in physical stores, and consumers can go to physical stores to watch tea, taste tea and inspect the whole process of tea production and processing. In addition to part of the sales income of online stores and physical stores, except for the basic expenses, the rest of the income is used as the source of the village collective economy, and the collective economy of the small mountain village becomes active all of a sudden.

"next, we will step up efforts to improve the supporting facilities of roads, catering, accommodation and other infrastructures. on the basis of constantly developing and expanding the scale of online direct sales of expensive tea, we will make full use of the network platform and step up publicity efforts to enhance the brand influence of expensive tea as' green, environmentally friendly and pollution-free'. At the same time, let other characteristic agricultural products also join the ranks of online direct marketing, and realize the integrated model of 'tea, agriculture, and tourism' in small mountain villages as soon as possible, so as to strengthen the collective economy and increase the income of villagers. " Chen Xiaopeng said that at present, they are also going to open a tea direct sales store on Taobao.