"Small special dishes" brush explosion "circle of friends"

Recently, the reporter witnessed and felt the rich atmosphere of "WeChat merchants" leading the new agricultural fashion at the special food base of Jade Bird Fruit and vegetable Professional Cooperative in Zhu Miao Village, Xinxing Town, Zhucheng City, Shandong Province.

Wang Shiliang, the "head of the family" of the Zhucheng Bluebird Fruit and vegetable Cooperative, is not tall, has a capable and handsome haircut, has a slightly dark complexion, and has a simple and honest smile on his face as soon as he speaks, so it is difficult for the reporter to connect him with the "white-collar" of the IT industry who once graduated from Shanghai University of Science and Technology.

In the cold and warm special shed of Jade Bird Farm, a kind of "African visitor" called wheatgrass is particularly eye-catching. "because this vegetable is covered with 'small ice crystals' and looks like frost hanging on the vegetable, it is called 'African wheatgrass' because it is native to Africa. Its leaves are thick and juicy, because it is rich in natural plant salt, and its fragrance contains a touch of salty taste. " Wang Shiliang said that there are few things in the greenhouse this season, and only wheatgrass looks better, while others, such as bulb fennel, purple turquoise, purple-red lettuce, orange-red cabbage, Swiss leaf beets, and so on, are all seedlings.

From Chu Orange and Liutao to JD.com rice, to three squirrels and all kinds of herbs, there is no shortage of wonderful examples of Internet innovation in traditional agriculture. Walking into the Jade Bird Fruit and vegetable Professional Cooperative, what impressed reporters most was not the "African visitors" wheatgrass, nor Italian red celery or Mexican mini cucumbers, but the ubiquitous e-commerce "label".

In 2013, Wang Shiliang started online vegetable marketing. For a while, Wang Shiliang became popular selling vegetables on the Internet. By tapping the keyboard and clicking the mouse, "special dishes" can be sold all over the country, realizing the docking between the field and the big market. This online marketing model has brought huge profits to Wang Shiliang. African wheatgrass alone earns him millions of yuan a year.

Before the opening of WeChat merchants, specials were either short of sales or sold at very low prices. Now, with the promotion and sales of "moments", last year, growing special dishes brought nearly 10 million yuan to the cooperative. When it comes to the benefits of online sales, Wang Shiliang appears to be quite proud.

Wang Shiliang said: "the sales performance brought by the network made me unexpected. The special dishes not only sold well in Shanghai, Jiangsu, Zhejiang, Hainan, Heilongjiang and other provinces and cities, but also established long-term and stable cooperative relations with a number of high-end hotels, agents and large supermarkets." The realization of the 'special food base-e-commerce-consumer' e-commerce model, so as to reduce commodity sales prices, reduce personnel wages and logistics costs. "

"I am going to invest another 1.2 million yuan to plan a modern agricultural park of about 50 mu that integrates leisure and sightseeing, ecological picking and tourism vacation." Wang Shiliang said that traditional agriculture will compete with the Internet thinking of "platform and user first" in the future. At present, Wang Shiliang is building a new specialty fresh e-commerce platform, equipped with professional employees to provide an one-to-one "private customized" health menu according to the physique and needs of different customers.

Li Chenbo, director of the Zhucheng Agricultural Bureau, told reporters: "as one of the most effective ways to promote local agricultural products to achieve high quality and high prices, the agricultural sector will continue to pay attention to and promote them."