"Internet +" hit the brand Northeast Auricularia auricula.

Original title: Shenyang "post-80s" partner Nuggets "Internet + Agriculture"

Ear farmers harvest fungus in Qiuligou Town, Dunhua City

On December 4th, Wang Yan, CEO of Shenyang "whole Heart" Technology Co., Ltd., rushed to Dunhua City, Jilin Province to buy Auricularia auricula. And signed a strategic cooperation agreement with the local government, by the local long-term supply, "Qiuligou mineral fungus" characteristic agricultural products sold to the whole country. Set up a grant through the Jilin Youth Development Foundation, donating one yuan for every auricularia auricula sold.

Mao Ruiqiong, secretary of the party committee of Qiuligou Town, Dunhua City, said that Qiuligou fungus grew up drinking mineral water at the foot of Changbai Mountain, and its quality is first-class. But suffering from no brand, the market has been unable to distinguish from ordinary fungus, can not sell a "good price." Moreover, Ernong contacted the hawkers on a single line and scattered troops to fight, so there was no pricing power at all, and there were no "good products". Now through the government to set up the stage, enterprises to play, the town's growers and "wholehearted" signed an agreement, "wholehearted grain" three-year protective price acquisition of Qiuligou fungus, not only stabilized the price, but also promised to increase the price year by year. Help local farmers reduce production risks, start the "Qiuligou mineral fungus" brand, lead farmers to become rich, farmers are smiling.

"the northeast is the granary of the whole of China, with very high quality agricultural products. But the reality is that, on the one hand, farmers' high-quality agricultural products cannot be sold and cannot be sold at a good price. On the other hand, people in the city cannot eat safe food or safe food, nor do they know how to buy high-quality agricultural products. " Wang Yan told reporters that it was the information asymmetry between supply and demand that made him think of business opportunities. Three years ago, he and three "post-80s" partners like him gambled all their possessions to set up Shenyang whole Heart Technology Co., Ltd. On the one hand, "wholehearted" helps farmers set up cooperatives or family farms, carry out food processing, formulate order agricultural plans, and improve the land planting structure. At present, miscellaneous grain production base has been established in Chaoyang, Liaoning Province, Yueguang rice production base has been established in Dandong Donggang City, Auricularia auricula planting professional cooperative has been established in Dunhua City, Jilin Province, and organic rice production base has been established in Wuchang City, Heilongjiang Province. On the other hand, through the current raging "Internet +" in the online operation of northeast rice, miscellaneous grains, mountain precious agricultural products. At present, it has established its own brand mall in the major online platforms, with a little reputation. And in many places throughout the country to set up physical experience stores, but also equipped with characteristic canteen experience stores, to give customers a better experience.

"it is said that there is no standard for agricultural products. However, we firmly believe that we should build agricultural products with the spirit of craftsmen, control production with strict environment, ship goods with stringent standards, and form a good brand of high-standard agricultural products. This is what we pursue. " Wang Yan said. (Chen Fuyi)