Ten modes for agricultural operation to gain advantages and make money at most

Original title: the top ten most profitable operation modes in agriculture

What kind of operation mode you choose determines what kind of road of survival and development, and agricultural enterprises are no exception. With the loosening of agricultural land transfer policy and the continuous investment of the state in agricultural projects, it is not only a challenge but also an opportunity for agricultural enterprises to interpret the true meaning behind document No. 1.

How to get out of the siege and gain competitive advantage? How to successfully transform and build your own brand? Based on the in-depth study of the current advanced agricultural development model, we can sum up the following ten most profitable operation modes.

Model one: COFCO model-- playing with the industrial chain

As a leading domestic agricultural industry group, Cofco has extended from a single grain and oil trade to the whole industry chain. Through the investment and integration of various fields related to agriculture, including technology, information, seeds, financial services, networks, channels, terminals, etc., so that all aspects of the industrial chain can be fully invested and developed. Rice, noodles, oil, sugar, meat, milk, feed, corn products, ketchup and wine have all achieved a certain market scale and influence in China.

Interpretation: the integration of the industrial chain is the foundation, playing with the major links of the industrial chain is the king. Many agricultural enterprises operate business related to rice noodles, grain and oil, eggs, mustard and other major fields, although they only involve a subdivision of the industry, but the industry has achieved the extreme.

Mode 2: Evian model-occupying scarce producing resources

Evian, why can the most common mineral water in France sell for more than 20 yuan in Chinese supermarkets? Not only because it comes from the Alps, but also because the key words behind it are rare and pollution-free areas in the world, with an altitude of more than 2000 meters and an average annual temperature of less than 0 ℃. It is because of the uniqueness and uniqueness of the region that makes the product unique and unique, making it the most expensive water in the world.

Interpretation: learn to make use of the advantages of producing areas to form a strong competitiveness, not all mineral water is called "Evian". Behind many agricultural enterprises, there is no shortage of resources, what is lacking is the method of learning how to graft resources. For example, Wujiang mustard enterprises, the phrase "Chinese mustard number Fuling, Fuling mustard number Wujiang" immediately popular all over the country, but also quickly led to the formation of local enterprises industrialization development, greatly stimulated the rapid development of the local economy.

Mode 3: Shuanghui mode-- taking the road of deep processing

As a veteran meat food enterprise, Shuanghui does not simply sell ham, but takes advantage of the scale advantages of Henan local pig raising raw material resources, through the introduction of advanced technology, continuous excavation of deep processing, rub hands to create a "livestock and poultry-slaughtering processing-meat products intensive processing product chain", strengthen the construction of livestock and poultry breeding bases and industrial belts, and improve the concentration of industrial slaughtering. Relying on intensive processing, processing and sales of raw meat has become a new strategic focus for the development of Shuanghui. Shuanghui pushed open the door of the market with one hand, while the peasants went for prosperity with the other.

Interpretation: based on our own resources, introduce advanced technology, take the road of deep processing, constantly excavate the gold content of deep processing links, greatly transform high added value, and tighten the entire industrial chain. This is the key to the success of agricultural products processing enterprises, and is becoming the choice of more and more agriculture-related enterprises.

Mode 4: Yangcheng Lake model-- flowering inside the wall and incense outside the wall

Why is it that Yangcheng Lake hairy crabs are "popular all over the world" before they are on the table every year? -- changing the marketing mode. Yangcheng Lake hairy crabs use Weibo to stir up online before the products are on the market, and carry out group purchase booking. In order to meet the diversified consumption needs of customers, relying on the channel, the crab cards in direct stores adopt the technology of magnetic strip memory, which realizes the convenience of repeatedly swiping card consumption and repeated recharge. "Hunger Marketing + Internet Marketing + membership Card system" makes a small crab still popular in the economic downturn.

Interpretation: how do old trees bloom new flowers? Traditional agricultural brands need bold innovation in marketing ideas. Change the inherent traditional marketing mode, the product blossoms in the wall is only the first step, only the fragrance outside the wall through the heart of the consumer group, can become a real brand.

Model 5: polar grass 5X model-- making use of scarcity effect

Extreme grass 5X, is jokingly called "polar grass X5". One year's sales reached 1.8 billion yuan. It is understood that at present, the monthly sales of single stores in the Beijing market are basically around 1 million yuan. Even in the grim situation of the poor market environment this year, its market performance is still strong. Why is a small "extreme grass" so powerful? Polar grass 5X makes use of the uniqueness of producing area and the scarcity of products to create a 100 million gift market.

Interpretation: make use of the scarcity attribute of the product itself, coupled with the marketing method of selling scarcity, let the polar grass 5X earn a lot of money. Only by standing at the height of strategy, through novel marketing ideas and excavating the scarcity characteristics behind the products, can we make it distinct from other competitive products.

Model 6: hundred Ruiyuan model-- grafted tourism resources

Ningxia wolfberry, which used to be regarded as "stall goods" by the outside world, sometimes makes people unable to sell, but there is nothing better to give, so it can only end up in an awkward position of pride and shyness. But Bailuiyuan is an exception. This enterprise has created a miracle: daily sales of millions of yuan, single store annual sales of more than 100 million yuan. How does it do that? Cultural elements + tourism integration to create an unprecedented industry miracle.

Bai Ruiyuan made great efforts to excavate the cultural elements behind Chinese wolfberry and created the Bairuiyuan Chinese wolfberry health museum and museum. With the brand personality of "dignity, elegance and taste", Bai Ruiyuan Wolfberry Health Pavilion integrates Chinese wolfberry health culture, Chinese wolfberry series products and brand culture; let customers taste elegant life and feel health culture while experiencing and buying products.

Interpretation: behind the product, we should also dig deeply into the culture behind it, which can be combined with storytelling techniques to extend the cultural connotation of the brand, so that consumers can not only feel the quality of the products, but also associate with the profound cultural details of the products they represent. At the same time, skillfully take advantage of local resources to achieve product sales, can achieve unexpected results.

Model 7: Tuotuo Industry Co-operative Model-- play to e-commerce

With the frequent occurrence of food safety problems, many small and medium-sized food enterprises have closed down, but some enterprises have seized this opportunity. Tuotuo Industrial Society, a popular online shopping platform, relies on its own industrial base and takes advantage of consumers' panic about food safety to establish China's first B2C online shopping platform specializing in providing organic food. grasping the root problems of the food supply system, selling organic makes it the first choice for white-collar workers to buy organic products.

Interpretation: traditional channels have gradually shown a "zombie" trend. Tmall, JD.com Mall and other e-commerce wars have been seen. For the current agricultural enterprises, with the rapid development of information technology and mobile Internet technology, people's consumption environment and consumption means are changing. At this moment, for many agricultural enterprises, they must learn to use the power of emerging channels to sell their own products.

Model 8: Smousy model-- direct supply by community members

If you are a beverage company, if someone asks, where do you sell your products? It is estimated that most people will first think of supermarkets or other distribution channels. But Smousi tells us that these ways have been "left over".