The "Mass creation Space" of Nongjiale: the "Golden seed" of Miao Village in Guizhou Province
"We have caught up with the mobile Internet era and started a 'handheld farmhouse', and the business is much better than the average farmhouse." Yang Changzhong said.
Yang Changzhong is an ordinary villager of the Miao nationality in Wudong Village, Leishan County, Guizhou Province. Today, he keeps his mobile phone in hand every day, constantly posting the news of his family's farm music, and refreshing the relevant comments from time to time.
"if you grow crops, your annual income will be capped at more than 5000 yuan." Yang Changzhong said that he had received some tourists sparsely before, but none of them were successful. Last year, he signed up for Wudong Ecological Farmer's WeChat account, and after advertising on the Internet, his income reached more than 50,000 yuan.
Wudong Village is a typical Miao village in the mountainous area of Guizhou. Its unique Miao cultural amorous feelings and good ecological environment attract a large number of tourists every year. With the gradual increase of villagers who set up farm music in the village, Yang Changzhong thought of "mass creation space" on how to give full play to the agglomeration effect of these farm music and achieve mutual benefit and win-win results.
After discussion, he decided, together with other farm music, to adopt the combination of "online and offline" to create a "mass creative space" on the Internet and develop in a group. Yang Changzhong is responsible for contacting the tourists online, and the "Nongjiale" of the whole village sets a unified reception standard offline, divides work and cooperates, and receives tourists together.
For example, when receiving large tour groups of more than 20 people, one family is responsible for grape picking experience activities, one is responsible for catching rice flower fish experience activities, and the whole village farm music is jointly responsible for the bonfire party, providing "one-stop" services for food, accommodation, and tourism for tourists to achieve mutual benefit and win-win results.
According to the regulations reached offline, the prices of farmhouse fun rooms, catching fish and digging potatoes are all open and transparent, putting an end to the phenomenon of tourists being "slaughtered" from the source. This summer, Leishan suffered a series of torrential rains and floods, and Yang Changzhong received several big orders online when the roads were seriously damaged.
"Nongjiale, which can register on the Internet, must have a health and business license, both of which are indispensable." Li Kai, a resident cadre of Wudong Village in Leishan County, said that leaders like Yang Changzhong can promote the common development of more than five households.
Today, the "mass creation space" planned and created by Yang Changzhong has become the "golden seed" for Wudong village in Guizhou to shake off poverty and become rich.
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