Subvert tradition and make different money

When he graduated as a graduate student, he did not go to an enterprise with a monthly salary of more than 10,000 yuan, but insisted on going to a website with a monthly salary of more than 2000 yuan. He became an executive in a year, and he chose to start his own business, but failed for the second time. To start all over again, he wants to subvert the traditional circulation of agricultural products. He went to the country of origin to integrate the supply chain, and his business model became the representative of agricultural products e-commerce in Dalian. How does Zhang Jie in Dalian make producers sell more and consumers spend less?

That night, the acquisition ship set out from the Shidao fishing Port Wharf in the Shidao Management District of Rongcheng City, Shandong Province. After a night's voyage, the next day when the sun was just above sea level, it reached a fishing area more than 100 nautical miles away.

He is Zhang Jie, this is the third time in his life to go to sea, but he is still not used to life at sea.

Crew: would you like some breakfast?

Zhang Jie: I don't eat. I'm not hungry. I can't eat.

Interviewer: are you still dizzy? Are you seasick?

Zhang Jie: not bad, a little bit.

Crew: give him a sip.

At the suggestion of the crew, Zhang Jie reluctantly ate a little breakfast and then talked about life on board with a crew member from Dalian.

Crew: why isn't it hard? it's too hard.

Zhang Jie: Dalian boat, Zhuanghe boat.

Crew: Zhuanghe.

Zhang Jie: I'm also from Dalian. I'm from Dalian.

Reporter: how do you feel?

Zhang Jie: it's hard. At first I was very seasick, but then I ran for two hours.

While Zhang Jie took great pains to run from Dalian to Shandong, he had to go out to sea with the ship.

Zhang Jie: we must go to the front line to have a look. This is a relatively important standard for our inspection as a base. Mainly take a look at the operation process to understand its recent output, including so that we will also understand the market price and understand the fishing situation of the place of origin.

At about eight o'clock in the morning, Zhang Jie's acquisition boat finally found a fishing boat. Zhang Jie hurried to the fishing boat to have a look at the situation.

Zhang Jie: it's all right. One, two, ok. This is the fish caught today, the fish that came up today, mainly Spanish mackerel? How long will this trip take?

Crew: about ten days.

Zhang Jie: what's the price of this terminal now?

Crew: five yuan.

Zhang Jie: five yuan, one jin or two jin? Five yuan a jin, which seems to be better than last year.

Crew: it was the same price last year. When was it? it was the Beginning of Winter.

Zhang Jie: this Spanish mackerel is OK in the market.

Crew: although the price is not lower than last year, but the first net fishing at sea is not ideal.

Interviewer: how many fish are there?

Crew: can you have a weight of 70 or 80 jin?

Reporter: what kind of fish do you have in your hand?

Crew: Spanish mackerel. Yanchi.

Interviewer: hold it up for me.

Crew: is this the first net? What are there in this first net? You show me.

Crew: very little, not much production.

Interviewer: why?

Crew: bad luck this year.

Zhang Jie: can the chub mackerel have more than 20 jin?

Crew: it's only about 20 jin. Not all networks can play so much, so I can play more when I get better.

In order to catch more fish, the fishing boat continued to head for the sea ahead, which would take at least half a month. Zhang Jie returned to the wharf on the acquisition ship. Zhang Jie sighed a lot about the experience of going to sea.

Zhang Jie: I feel that we must do e-commerce to sell fish at a good price.

Interviewer: why?

Zhang Jie: it's too hard. Fishing is really too hard. Only people in this process can realize it. Our simplest idea is to make the price of the country of origin a little higher and the price of consumer consumption a little lower. Let the really hard-working people earn a little more, let the people eat good fish, the price is a little lower, this can be done.

So, how do you sell these seafood Zhang Jie? How does he do all this by making the purchase price of the country of origin higher and the purchase price of consumers lower?

In 1999, Zhang Jie graduated from Dalian University of Technology as a graduate student in computer science. Zhang Jie had two job offers in his hand at that time. On one side is a large enterprise with a monthly salary of more than 10,000 yuan, and on the other is a website with a monthly salary of more than 2,000 yuan. In the end, Zhang Jie chose to go to that website to be a programmer, and his reason was very simple.

Zhang Jie: it's fun. It is a job that is completely new to us, or challenging to us in some way. Maybe we have more fun in the Internet than this kind of financial support.

A year later, Zhang Jie became a company executive from a programmer on that well-known website, with an annual salary of nearly 200000 yuan and a stake in the company. In 2003, Zhang Jie resigned and partnered with two friends to start a software company in Dalian, but the company lost more than 7 million yuan due to the economic crisis at the end of 2008. As a last resort, Zhang Jie sold his two houses in downtown Dalian, paid his employees, and started all over again.

At the end of 2008, Zhang Jie and three friends passed by more than 200 mu of land in Jinzhou District of Dalian. Zhang Jie thought it would be very profitable to grow cherries on this piece of land. Finally, Zhang Jie and the three friends paid 2 million yuan each and contracted for more than 200 mu of land with a total of 8 million yuan and began to plant cherries.

Zhang Jie: it's called impulse now. At that time, I only thought that agriculture seemed to be fun, and it was quite profitable to watch other people grow cherries. Actually, I want to plant some cherries and make some money.

In early 2009, Zhang Jie planted more than 10,000 cherry trees. But at the beginning of 2011, Zhang Jie saw that more than 5000 cherry trees had died. Zhang Jie asked an expert that it was the wrong kind of cherry. In March 2011, Zhang Jie carefully selected cherry varieties suitable for local growth and planted more than 3000 cherry trees. But unexpectedly, nearly 2000 trees died. Zhang Jie invited professional technicians to see it again, only to find that this time it was the drainage ditch of the base that had been repaired upside down. More than two years, nearly 7000 cherry trees died, and the four people lost a total of more than 7 million yuan, which made Zhang Jie feel that they were not suitable for growing cherries at all.

Zhang Jie: as the old saying goes, cherries are delicious and trees are hard to plant. We worked in the Internet industry before, and we felt that the Internet industry seemed to be an industry with high technology content. In fact, we can see that agriculture is a real industry with deep technology content. In fact, urban people go to the countryside, in fact, go to farming and then study, in fact, we do not suggest to do it. It is necessary to leave the professional work to the professional agricultural technicians to complete the better planting. It must not be a good thing for me to grow cherries by myself. Dig out the good varieties of those high-quality agricultural products, so that they can grow better and get a good performance in this market. I think this is something we can do better. I am better suited to be the bridge between the two combinations.