The female General of Yangmen condensed into the Rich Group in good faith

Li Hongyan, 39, a member of the Communist Party of China, is an ordinary peasant woman on a famous semi-alpine barren mountain in the township of Yichang City. She is the chairman of Yichang Chengxiang Sheep raising Professional Cooperative, a national model worker and a model of Jing and Chu.

She made a promise to provide sheep breeding for cooperative members free of charge, implemented the "five-unified" operation and management of unified technical guidance, unified breeding of improved varieties, unified epidemic prevention and control, unified product processing, unified recycling and sales, and led more than 700 farmers to become rich. build an honest bridge with cooperative farmers and consumers, and become a famous "female general of Yangmen". Chengxiang Cooperative has won many honors such as "National Farmers' Cooperative demonstration Society". A number of products have obtained national registered trademarks.

Honest Entrepreneurship and good quality of the Enterprise

On December 8, 2007, she and her husband Tian Zhenqin cobbled together 2. With 60,000 yuan, he bought 95 white goats and raised them in his hometown of Fenxiang. Together, she and her husband wanted to raise high-quality white goats that made people feel at ease and satisfied with their food, which opened up her hardship and persistence in raising sheep. In early 2008, when the rare snow and ice weather hit, the plastic film used to protect the sheep from the wind and rain was blown away, and the sheep's rations were cut off. After the snowstorm, 40 of the 95 sheep died. Li Hongyan's heart wrenched like a knife, trying to think of new ideas for raising sheep.

She sold her house on Xiaoxita Street in the city for 260000 yuan, brought in a shareholder from Guangdong, raised a total of 2.1 million yuan to renovate the house, purchased processing equipment, and set up the first sheep and mutton processing factory in Yichang. In order to study the processing process and technology, Li Hongyan bought back a copy of each product of a well-known ecological agriculture company and compared its ingredients and processing technology. Unexpectedly, the first batch of 70 sheep slaughtered and pickled were sent to a smoking room for fumigation. Two days and two nights later, the smoked mutton smelled when it came out of the oven. She did not allow low-quality mutton to enter the market and threw more than 100,000 yuan of processed mutton into the biogas digester. Li Hongyan and his wife carried out the experiment again, smoking a little less at a time, and each smoking process was recorded in detail. After a period of experiment and improvement, they mastered the temperature, humidity and fumigation density of the smokehouse, and successfully explored a set of mutton production technology, which brought the vacuum packaging of mutton to the market. it has realized the transformation of mutton from "winter food" to "four seasons food". The buyers of mutton products that have gone through arduous trials have not yet been settled. Li Hongyan and his wife brought the newly produced mutton ham to specialty shops and supermarkets in Yichang, Wuhan, Jingzhou and other places. each place, they first sent two boxes to others to taste, and then contacted me to deliver the goods when they felt there was a market. after this time, they sent out 270 copies, averaging 260 yuan per piece, giving out a total of more than 70000 yuan. Even so, the job of giving it away is not easy. Once, when he delivered goods to a store in Yichang city, the boss not only did not take a look at the product, but also ridiculed Li Hongyan for not knowing that the product was priced at more than 200 yuan. Although Li Hongyan had no taste in her heart, she gave the mutton to her boss so that he could sell it. Unexpectedly, a week later, the boss called her to ask her to deliver the goods. After breaking the strategy one by one, her mutton products were finally recognized by the market.

Treat others sincerely and lead the win-win circle of getting rich

A person who gets rich is not rich, but common prosperity for all is true wealth. In 2011, Li Hongyan established the Chengxiang Cooperative. She went to villages and towns in poor mountain areas, visited farmers in need, invited them to join sheep-raising cooperatives, and promised to provide free sheep breeding and technical training to poor farmers. At first, many villagers questioned Li Yanhong's promise, thinking that it was another empty check that could not be realized. How could pie fall from the sky? Li Hongyan told them in a firm voice, "you only care about raising. I, Li Hongyan, provide sheep breeding for free. As long as the quality passes, I will collect as much as you raise." I pay 20% higher than the market price! "

It is easy for a person to say a word, but it is not easy to stick to it for years. Li Yanhong did it. Li Hongyan stuck to her promise and successively invested more than 3 million yuan to build 36 standardized sheep sheephouses with a total area of more than 6000 square meters for poor farmers to raise sheep, and provided poor households with more than 260 sheep for free, and sheep farmers achieved a net income per household. 860000 yuan. Up to now, a total of 729 peasant breeding members have been developed, all of which have implemented the unified purchase of raw capital varieties such as sheep, grass and veterinary medicine, saving breeding costs for farmers. 8%. The price of fenced mutton sheep is 20% higher than the market, and it is sold in the form of market wholesale, retail, leading enterprise orders and supermarkets, achieving a joint sales rate of more than 95%. Some people in the cooperative personally called her the "Sheep Gate Girl General".

Good faith promotion to create a recognized good brand

After bringing a group of rich people, Li Hongyan began to think about how to further improve the quality of white goats, strengthen quality integrity, stabilize the market with quality, expand the market, and create a white goat brand belonging to Yichang. In technical cooperation with the key Laboratory of Biological breeding of the Ministry of Education of Huazhong Agricultural University, an "academician workstation" for improved breed breeding of Yichang white goat was established. The supply scale of improved breed reached 1200 per year, which was rated as the standardized mutton sheep breeding demonstration field of the Ministry of Agriculture. Guide cooperative members based on the excavation and innovation of mutton cooking technology, formed a unique flavor mutton food and beverage cuisine, with "famous sheep world" as the brand, set up "Lao Gaoyuan" brand mutton catering brand store, and further promote the maintenance and appreciation of mutton products. "Yichang White Goat" successfully applied for the registration and protection of "National Geographic indications for Agricultural products". Create a good brand recognized by consumers.

Raising sheep in good faith, operating in good faith, creating cards in good faith, Li Hongyan used her thin shoulders to prop up the bridge of trust with cooperative farmers, but also propped up the bridge of trust with consumers.