Chen Jie: go through Qianxin to start a business and lead the villagers to become rich

Six years ago, she was an ordinary rural woman in Dahenan Town. Six years later, she was the head of a professional cooperative for Yujie farmers in Lighthouse City. Over the past six years, she has continuously learned agricultural scientific and technological knowledge, provided cooperative members with scientific technical guidance on farming, made cooperatives continue to grow, radiated lighthouses and farmers in the surrounding areas of Liaoyang to become rich through science and technology, and became a veritable leader in getting rich.

When I first met Chen Jie, the reporter was deeply impressed by her love of learning and her busy work. Every day, Chen Jie has to deal with a lot of cooperative affairs and squeeze time to learn new knowledge. although she is very busy, she feels very fulfilled. When the reporter talked about the original intention of setting up the cooperative, Chen Jie talked about it.

Lighthouse Yujie Farmers' Professional Cooperative, established in January 2009, is a mutual economic organization with the purpose of serving cooperatives, mainly engaged in pollution-free and green food rice processing and marketing, and seeking the common interests of all its members. In the early days of the establishment of the cooperative, not many farmers joined. Sometimes the cooperative had orders in the spring, but very few farmers were willing to plant the ordered varieties of rice. Chen Jie was not intimidated by the difficulties. She often works from door to door, publicizing the pros and cons of planting order rice to them and mobilizing farmers to grow order rice. Thanks to Chen Jie's efforts, more and more farmers have joined the cooperative, and the business project of the Lighthouse Yujie Farmers' specialized Cooperative has also expanded from the initial rice cultivation to the pattern of joint management of vegetable cultivation and rice cultivation. Chen Jie has also been recognized by more farmers.

At present, the professional cooperative of Yujie farmers in Lighthouse City adopts the management model of "cooperative + base + peasant household". The standardization base is established by adopting the principle of "unified seedling raising, unified agricultural materials, unified drug use, unified variety and unified management". Chen Jie irregularly trains farmers in agricultural science and technology and strictly implements the requirements of green product production to grow vegetables and rice.

The professional cooperative of Yujie farmers in Dengta City was named as a pollution-free production enterprise in Liaoning Province and a key demonstration society of agricultural industrialization in Liaoyang City. Since 2009, the cooperative has continuously won the honorary title of advanced unit of "respecting contract and keeping reputation" in Liaoyang City. The "Dengjie" brand pollution-free rice planted by the cooperative has continuously won the award of famous and quality products in Liaoning Province.

At present, under the leadership of chairman Chen Jie, the cooperative has grown from 16 to 328 now, with funds increasing from 170000 to more than 8 million, and has its own brand and 2000 mu of pollution-free rice certification. Chen Jie registered the trademark of "Dengjie" in 2010, and the product has been recognized by users. Chen Jie said that in the future, she will continue to make efforts to innovate the business model, strengthen the product brand, enhance the strength as the development goal, seek the common interests of all members, and promote the faster, better, healthy and sustainable development of cooperatives.