Taobao shops in rural areas share the light of the Internet in poor villages

Original title: let the countryside share the light of the Internet

JD.com Laidian, a home intelligence product at the "Internet Light" Expo, attracted many visitors on December 17. "it looks like a small white box marked with a brand name, but after binding with JD.com 's mobile phone APP, users can set the number of products represented by each button. When you find that there is no milk at home, you can just press it and wait for the express delivery to come to your door and pay on delivery. " Zheng Xiangyu, a staff member of the booth, said that you can paste it on refrigerators, dining tables, cabinets and other places. At present, the product has cooperated with 12 enterprises, such as Mengniu Xinyudao, Abbott, Golden Dragon Fish, Nongfu Mountain Spring and so on.

There are 199county Taobao service centers, 9527 Taobao village sites, 686235 rural loan enterprises, with a cumulative rural loan amount of 147.2 billion yuan. These numbers keep flashing on one side of the giant screen in Alibaba's exhibition area. The exhibition area is located at the entrance to the 2015 World Internet Congress "Internet Light" Expo in Wuzhen. It is prominently located on the huge business introduction boards on both sides of the screen, half of which is reserved for rural Taobao.

As an important part of the second Internet Congress, the Expo is jointly organized by China's State Internet Information Office, the Ministry of Industry and Information Technology, the Ministry of Science and Technology and the Zhejiang Provincial Government. It mainly shows the development achievements of China's Internet over the past 20 years and its contribution to the development of the world Internet.

On December 16, Alibaba founder and Executive Chairman Jack Ma briefed visiting President Xi Jinping on the development of rural Taobao. He said: in the future, Alibaba will continue to promote the development of rural e-commerce, use e-commerce to eradicate poverty and stimulate real changes in rural areas.At the same time, he hopes that the ecology of the Internet will continue to cover the whole country and really help the broad masses of farmers improve their lives.

"starting from 2015, we plan to invest 10 billion yuan within three to five years to set up Taobao service points in 1000 counties and 100000 natural villages. On the one hand, we will help e-commerce go down, so that farmers can enjoy Internet services without leaving their homes, and on the other hand, we will help agricultural products go up and bring out the culture of products with rural characteristics." Tian Fan, a staff member of the exhibition area, said that so far, Taobao service points have covered nearly 10,000 villages and towns in 199 counties across the country.

Rural Taobao not only prospered the county economy, but also led the new culture and new ideas to the village. Photos on the exhibition boards show the new changes brought about by the service points. In Mudun Island Village, Jiangsu Province, there is a Cuntao speedboat for delivery, and a 60-year-old uncle from Dinglou Village, Cao County, Shandong Province, opens an online shop to sell specialty products. Luotang villagers in Tongren City, Guizhou Province bought a dragon boat race online, each family's story is different, but the joy is the same.

The interconnection of information makes rural logistics more smooth, can technological innovation promote the flow of rural finance?

"by the end of 2014, the ratio of banking financial service personnel per 10,000 people in urban and rural areas reached 329 ∶ 1, and China's rural finance still needs a breakthrough." At the sub-forum of the World Internet Conference, Peng Lei, chairman of Alibaba strategic partner Ant Financial Services Group Group, said, "it is difficult for farmers to get traditional financial services, but Internet technology is changing all this." Through big data's way to establish a new risk screening system, reduce financing costs, establish a credit loan system, will quickly and effectively serve small and micro enterprises, low-and middle-income groups, especially rural users. " The online Merchant Bank, set up by Ant Financial Services Group, has launched a "prosperous agricultural loan" product aimed at the rural market, which has covered 65 counties and nearly 1000 villages in 17 provinces across the country.

"I hope that farmers can also enjoy the 'small luck'." Peng Lei used a buzzword to explain her expectations for Internet finance: "'small' is a low starting point and covers a wide range; 'sure' is certainty and trust between people; and 'lucky' is happiness." (our reporter Liu Wanting)