Raising sika deer and starting a business to become a leader in becoming rich

Recently, the telephone number of Jiulu Deer Industry Office in Tongzhou District of Beijing has become a hotline. These calls are all for advice from sika deer farmer Liu Wuquan. Because on the evening of September 3, the "Financial Management online" program of CCTV Channel 2 broadcast the deeds of post-80s college student Liu Wuquan in raising sika deer in Beijing.

In August 2001, Liu Wuquan invested more than 300,000 yuan in building breeding houses and purchasing deer, and set up a sika deer farm in his hometown, Panshi City, Jilin Province. The farm covers an area of 2 mu. There were only 30 sika deer at that time, including 25 female deer and 5 male deer. At present, more than 2000 sika deer are all bought by customers in Jiangsu, Shanghai, Guangdong and other places, and the sika deer market is good all the way.

In the second half of this year, Liu Wuquan again invested more than 6 million yuan to build a large sika deer breeding base in Zhangjiawan, Tongzhou District, Beijing. The new base covers an area of 20 mu and has 18 new deer houses. At present, there are more than 2500 female deer and more than 200 male deer. Soon he took the lead in establishing the Jiulu Sika Deer Professional Cooperative, which is expected to produce 5000 sika deer a year, making it the largest sika deer breeding base in China.

An incredible choice.

In 2001, Liu Wuquan is about to walk out of Jilin normal University. At this time, he was faced with a major choice in life: he had already linked up with a good job in Guangzhou, and as long as he had been in the past, he could sit in an office building, get a high salary, and become an enviable white-collar worker; on the other hand, the poverty and backwardness of his hometown was vividly remembered, and the poverty of his parents, relatives and friends stung him deeply, and he went back to his hometown to start a business and raise sika deer to drive everyone to get rich together.

Persistence in predicament

"No one can feel the pain in my heart." "I have made up my mind at last. If you don't succeed, you will become benevolent. "

Liu Wuquan's founding of sika deer is not a rash act of the moment. He not only carefully considered the advantages of studying management in his university, which he could make use of in ecological breeding technology, but also went to dozens of large sika deer across the country to inspect and investigate. It can be said to have done some "homework" seriously. But when he really reached the point of bowing to practice, he was still dumbfounded. Where can I buy feed for sika deer? How do sika deer keep warm in winter? How to cut the antler of sika deer? These seemingly simple questions are enough to worry Liu Wuquan, who has no experience in breeding.

The difficulties of life and technical barriers have taught Liu Wuquan, who has just graduated from university, a good lesson. When he first arrived at the deer farm, the workshop was not completed as promised, so he had to move the bedding into the deer house and lie with the deer. This life lasted for two whole months. This is not the worst. In the next few months, Liu Wuquan's sika deer died one after another, and only nine sika deer remained. Later, it was only after consulting experts that Liu Wuquan learned that most of the deer purchased were old deer and sick deer, because the age of deer did not have 2-3 years of breeding experience, and laymen could not tell them apart at all. Having experienced this failure, Liu Wuquan clearly realized that with the progress of the times, the development of science and technology, and the continuous emergence of new diseases, only inherent knowledge and traditional experience could not meet the requirements of modern sika deer farming, and it was necessary to understand technology. High salary hired experts from the Academy of Agricultural Sciences to teach knowledge such as feed deployment and epidemic prevention, and purchased all kinds of relevant materials for raising deer.

With the first lesson, Liu Wuquan borrowed some money from relatives and friends to buy some sika deer. In the second year, the deer finally began to produce deer antler and fawn. Two years of hard work paid off, and Liu Wuquan seems to have seen a glimmer of hope. However, the fatal blow came unexpectedly. When the farm was run, it was clear that it had signed an underwriting contract with the manufacturer who bought the deer farm, but when the first batch of velvet antler and young deer came out, the partner did not admit it. The velvet antler, which had made Liu Wuquan overjoyed, became a heavy burden that overwhelmed him in the twinkling of an eye. There were more and more deer antlers and young deer that could not be sold, and Liu Wuquan, who encountered a mutation, was at his wit's end! Before that, Liu Wuquan had already lost more than 300,000 yuan, and with the devaluation of the velvet antler that could not be sold, he really lost his fortune.

Looking at the unsold velvet antler and young deer, we can imagine that Liu Wuquan is very worried. Burdened with hundreds of thousands of yuan in debt, tears cheaply dispose of the baby's knot caused by his hard work, and as soon as he deals with it, he will lose 100,000 yuan. I'm afraid no one can really understand Liu Wuquan's heartache.

From suppressing public opinion to raising money and starting a business, from a miserable operation to a final failure, the prior worries of relatives and friends are expected to become a cruel reality. Almost everyone thinks that Liu Wuquan should turn back in time. His parents even hoped that he would change his mind and pay for the lesson. They know that their son is an honest man and is not good at dealing with others, so it is inevitable to suffer losses. He should go to work in the enterprise, which is not suitable for starting his own business at all.

But Liu Wuquan was not reconciled to giving up. In the face of strong dissuasion from friends and strong opposition from his family, Liu Wuquan made an amazing decision. He went home to sell his house to raise money and fight again! He secretly ran out with the property certificate and exchanged the mortgage for the hosting funds. The move added to the already strained family relations. Domestic and foreign difficulties, besieged on all sides, Liu Wuquan secretly determined!

When dreams shine into reality

"I want to raise what others can't raise, so as to achieve the goal of ecological recycling."

If you work hard, the sky will live up to you. Liu Wuquan's somewhat tragic persistence has brought a turn for the better for his deer career. Liu Wuquan's sika deer have achieved initial results. The yield of fresh antler of bred (one-year-old) male deer is more than 2 jin, and that of male deer with more than six saws is more than 10 jin. The above indicators are higher than those of ordinary deer farms in the same industry in the country.

"despite the high price, there are so many buyers that supply falls short of demand." Liu Wuquan said that because now the vast number of farmers and farmers realize that good deer breeds are necessary for the long-term development of the sika deer breeding industry, so that economic benefits can be guaranteed.

Drawing on the painful lessons of the first failure, Liu Wuquan no longer focused on closed-door production and began to attach importance to publicity and marketing. He registered a trademark for his sika deer products: "Jiulu King" and "Jiulu" two brands. Liu Wuquan's sika deer products gradually opened up the market, and his deer farm came back to life. Liu Wuquan was also able to continue to delve into deer-raising techniques and constantly improve the feed formula, and his ecological breeding techniques for high-yield sika deer are becoming more and more mature. After being reported by many news media, the popularity of Liu Wuquan sika deer and deer products has been greatly improved. At present, the price of Liu Wuquan pilose antler has reached 5 yuan / g, but it is still in short supply during the holidays. Many farmers also come to learn farming techniques. Today, in addition to focusing on the nutritious deer farm, Liu Wuquan is often hired as a lecturer to teach on stage to preach to many professional households who are interested in ecological breeding.

Speaking of his ecological farming technology, marketing and the benefits of deer farms, Liu Wuquan's consistent calm tone is slightly sonorous. "I come to the countryside." his eyes sparkled with confidence. Today, the market of pilose antler wine, deer whip wine, deer blood wine, five-spiced venison, pilose antler capsule and other products developed by Jiulu King and Jiulu brand are hot, in short supply, and are favored by the majority of customers. the products are sold to Jiangsu, Jiangxi, Shanghai, Fujian, Guangdong and other places, there are more than 50 different forms of agents and franchisees.

As a desperate entrepreneur, Liu Wuquan's dream of getting rich has undoubtedly been successful: his research results-Jiulu King and Jiulu series of deer products have been recognized by authorities and opened up the market. Liu Wuquan became rich without forgetting his roots, began to develop companies and farmers, and led farmers to get rich. He traveled all over the major sika deer breeding bases in Beijing, supported more than 100 sika deer breeding bases in Huairou, Yanjiao, Tongzhou, Fangshan, Pinggu, Miyun and Yanqing, and taught them the feeding and management technology of sika deer, the harvesting and drying technology of sika deer antler, and the feeding and management of sika deer young deer. A single flower does not make a spring. Liu Wuquan uses methods such as science and technology and financial support. in order to enable farmers to master the new technology of raising deer as soon as possible, he not only hires experts for scientific and technological training lectures at his own expense, but also organizes technicians to visit farmers' homes for guidance all the year round. Usually which farmer encounters breeding problems, he only needs to make a phone call and he will be on call. He successively spent more than 50, 000 yuan to buy 1000 aquaculture technical manuals and CD-ROMs and gave them to farmers for free for technical guidance. In 2009 alone, 68 aquaculture training courses were held and more than 2800 people were trained. In order to broaden the horizons of farmers all over the country, he successively allocated 100000 yuan to organize farmers to visit and inspect the breeding base of Beijing deer breeding farm. He gave strong support to farmers who were short of funds, such as providing funds, giving deer seedlings, feed, and tracking services on credit.