The whole industry chain of Guangdong agricultural reclamation makes up for the deficiency of e-commerce.

Original Title: Guangdong Agricultural Reclamation: Enlivening the Whole Industrial Chain Reform Chess Game

Jiaxian Farm Guangzhou Yueken Flagship Store (Information Map)

At the end of the year, within a week, two marketing "carnivals" featuring high-quality agricultural products for agricultural reclamation were opened successively in Guangdong. On December 12, 2015, Hongjiang Orange, known as "China Orange King", dropped the first heavy fruit of 2015 picking season in Hongjiang Farm, which belongs to Guangdong Agricultural Reclamation; on December 18, Inner Mongolia Hulun Buir Agricultural Reclamation Products "captured" the "heart" of citizens with authentic quality in the flagship store of "Jiaxian Farm" on Yueken Road, Guangzhou. The two activities played a successful conclusion to the "2015 Symphony" of Guangdong Agricultural Reclamation's grand idea of revitalizing the reform chess game of "farm enterprise, reclamation collectivization and equity diversification" with the whole industrial chain.

In recent years, while further consolidating the traditional advantageous industries such as rubber, dairy industry and sugar industry, Guangdong Agricultural Reclamation is also actively looking for new economic growth points such as animal husbandry, grain and oil, green agricultural products, etc. By making up for the shortcomings in each link of "production, supply and marketing" in a targeted manner, the huge amount of land resources will be gradually transformed into market-oriented high-quality capital with the continuous improvement of product benefits.

For getting through the marketing bottleneck brought sweet, Hongjiang farm staff have deep experience. An old worker told reporters, Hongjiang orange cultivation history has been more than 40 years, But due to weak sales links, Plus disease impact,"Everyone once held gold bowl and other meals to eat." Now, through a series of combination punches in brand construction, especially with the help of Taobao, WeChat and other "Internet +" platforms, Hongjiang Orange's value has doubled. "In the past, we sold them by weight and by box, but now we have to sell them by piece." One employee said,"20 yuan a piece, is four times the previous price."

As the most important chain brand under Guangdong Guangken Green Agricultural Products Company, Jiaxian Farm's goal of "cooperating with Minsheng E-commerce to jointly build B2C, O2O and B2B e-commerce platforms covering the whole country" bears the ambition of Guangdong farmers. Guangken Green Food Company began to calmly "drop seeds" in the production field following the idea of "determining production according to needs". Through equity participation, joint stock and acquisition, Guangken Green Agricultural Products Company has built nearly 12,000 mu of migratory bird vegetable bases in Zhanjiang, Guangdong Province, Qingtongxia, Ningxia Province, etc., and plans to expand the scale to more than 100,000 mu within 3 years, affecting and driving more than 200,000 mu of cooperative production bases.

Guangdong Agricultural Reclamation pays more and more attention to the reconfiguration of elements from the middle and lower reaches of the industry closer to the demand side. In 2005, the first rubber processing plant was completed in Satun Province, Thailand, taking the first step of Guangken Rubber's "going out" strategy. Since then, Guangken Rubber has established more than 20 rubber planting, processing and trading enterprises in Thailand, Malaysia, Indonesia and other countries for the sixth time, basically realizing the full coverage of natural rubber industry chain. At present, Guangken Rubber Overseas Farm has an annual production capacity of 500,000 tons and a planned rubber planting area of about 3 million mu, becoming a multinational enterprise with the largest overseas natural rubber planting and processing base in China. With agriculture and forestry industry as the leader, product processing as the backbone, and modern business circulation mode such as "Internet +" as the platform, the all-round and multi-level industrial pattern is continuously completing the extension of depth and breadth in many business sectors of Guangdong Agricultural Reclamation.

"According to the whole industry chain mode, horizontal alliance and vertical agglomeration shall be established to construct cross-border production and trade supply chain, financial supply chain, infrastructure supply chain, talent supply chain and public service supply chain, so as to promote the integrated development of primary, secondary and tertiary industries." In the eyes of Lei Yongjian, secretary of the party group and chairman (director) of Guangdong Province Agricultural Reclamation Group Company (General Administration of Agricultural Reclamation), the whole industrial chain is not only the product chain, but also the talent chain, capital chain and technology chain. Only when each chain has been tempered and twisted into each other can the reform wheel be driven forward. (Author: Fu Wei)