They created the Phoenix Valley model for rural tourism to get rich together.

They created the Phoenix Valley model of rural tourism getting rich together

Li Tingxian

Green water and green mountains are also golden mountains and silver mountains. In Fenghuang Valley Village, Longnan City, Kang County, Gansu Province, the former green water and green mountains accompany a dirty mountain village. Since 2014, the rural tourism company registered in the name of Fenghuang Valley has completely changed the fate of the village. Shi Deyi, a villager, is the manager of Fenghuang Valley Rural Tourism Resort Company. He said: Villagers set up tourism holiday companies by means of shares, and everyone develops in groups, which is conducive to driving poor households, helping villagers unite and cooperate and getting rich together.

Shi Deyi is in his 30s. In order to develop rural tourism, he specially went to Huaxi Village, Zhongguancun and other places to visit and study. After mastering the basic rules of rural tourism resort operation, he began to set up his own company together with the villagers. It was soon supported by the supporting units, county party committees and county governments, town party committees and governments, village branches and village committees. He rented more than a dozen idle houses, unified decoration, only more than 70 beds resort officially opened on May Day 2015. Tourists are often full, surprising previously skeptical villagers. Now, Steyer thinks it's time to expand the village hotel, lest there be no accommodation for tourists this summer and fall.

Shi Deyi told a story about what happened one night in May 2015. A 29-member tour group from Lanzhou entered Phoenix Valley late at night, but there was no empty bed. The tour group was willing to pay for a vacant lot to set up a tent. Shi Deyi said that the vacant lot could be provided, but no charge was charged. In the cultural square in front of the village stage, Steyer arranged for lights to be set up, a bed to be made available for the driver, and breakfast to be prepared for the tour group the next morning. Such kind and warm reception won the praise of tourists, and the number of tourists in Lanzhou increased continuously since then.

The courtyard of every household in Phoenix Valley is paved with blue bricks, one by one, without wall barriers. There was a small river in the village. The water was not big, but it was made into a stepped waterscape. The sound of babbling water could be clearly heard from afar. These environmental conditions and acquired carving make Phoenix Valley Village have unique advantages in developing rural tourism.

"As the secretary of the Party branch in the village, when I set up a tourism company, the first thing I thought of was getting rid of poverty and becoming rich for the poor." At present, Kang County Fenghuang Valley Rural Tourism Resort Co., Ltd., Shi Zuohong, the village branch secretary, serves as the chairman and Shi Deyi as the manager. Part of the company's funds are funded by the Organization Department of Longnan Municipal Party Committee and Chengguan Town Government of Kang County, and the rest of the funds are jointly raised by 17 villagers to develop summer vacation tourism in rural residential accommodation and drive everyone to become rich together. The company has integrated industrial chains such as farmhouse entertainment, farmhouse inn, local specialty online store and physical store.

In order to develop rural tourism, the village has built village history hall, farmhouse, etc., realizing wireless network coverage of the whole village.

The authentic farmhouse style, green mountains and green water attracted many tourists from other places and soon brought rich tourism income to Phoenix Valley people. On December 25,2015, Phoenix Valley Tourism Resort Company made its first dividend. Shi Zuohong said: "In the past, the per capita income of our village was less than 3000 yuan, but in 2015 it reached 8000 yuan."

Zuo Hualan, a poor household, received 3000 yuan of company dividends and 1000 yuan of precise poverty alleviation bonus. She told reporters that a few years ago, her family spent all their money because her father and husband were ill. She had to support two children alone. Life was very bitter. "This time, the dividends and rewards will bring my family's income to more than 20,000 yuan."

Fenghuang Valley Village is located 2.5km away from the county seat of Kang County. There are 235 households and more than 800 people in the village. Although it is close to the county seat, the basic conditions are backward, the production and living conditions of the masses are poor, and the villagers 'self-development consciousness is not strong. Most villagers live on traditional planting industry. In addition to solving the problem of food and clothing, the villagers have little money in their hands. By the end of 2011, the per capita net income of villagers in the village is only 2845 yuan.

Since the launch of the dual operation in 2012, with the help of the dual units, the village has started the construction of new countryside, demolished the dilapidated houses in the past and built the present small foreign-style buildings; treated the smelly ditches in the past, built new roads, built cultural squares and beautified the appearance of the village. The poor villages, backward villages and dirty villages in the past have become picturesque new villages.

Kang County Phoenix Valley Rural Tourism Resort Company was born under such conditions.

"At that time, not only the village collective and 13 villagers became shareholders, but also 19 poor households in the village were included in the company's shares, raising 350,000 yuan and promising to participate in dividends at the end of the year." Shi Zuohong, the village secretary, said that after less than a year of operation, so far, the company's total business volume has reached 1.14 million yuan, and the year-end profit has reached 460,000 yuan. The annual profit excludes next year's development reserve fund, and the rest is distributed according to 1:1 shares.

Shi Deyi is the general manager of Phoenix Valley Rural Tourism Resort Company, from which he receives a dividend of 15000 yuan. "Since the village set up a tourism and holiday company, my idle house has become an inn, the kitchen has become a company pastry room, and my wife has become an employee. Since then, the family that I supported alone has undergone tremendous changes. Our family's income this year has reached more than 60,000 yuan and we have become a well-off household in the village." Shi Deyi said excitedly with the bonus he received. "As the general manager of the company, I will do a good job in the management and operation of the company while getting rich myself in the future, so as to earn more money for the company and let everyone get rich together."

Shi Zuohong, chairman of the company and secretary of the village, is full of confidence in the future development of the village. "The per capita disposable income of our village has reached 8000 yuan this year, quadrupling compared with 2012. Now the common goal of the village is to build a well-off village by 2017." Shi Zuohong said that the successful operation of the tourism holiday company has driven 5 farmers to raise pigs and chickens, and more than a dozen farmers to plant vegetables. In 2016, every household will plant cherries and develop sightseeing cherry orchards.

Phoenix Valley Village this dividend expansion meeting, 18 shareholders and 19 poor households and more than 100 villagers who took shares in rural tourism holiday companies received dividends and rewards totaling more than 920,000 yuan, among which the village collective shares dividends 155000 yuan, 19 poor households respectively from the collective shares 3000 yuan. 42 households with per capita income exceeding 12000 yuan won the "First Well-off Award", 18 households won the "Precision Poverty Alleviation Award" and 88 households won the "Well-off Construction Award".

19 poor households in Phoenix Valley Village look forward to their "year-end award"_dividends from the village tourism and holiday company, which makes them "happy".

At present, the tourism holiday company has 18 shareholders, 38 management and service personnel, and has built 9 farmhouses, 3 farmhouses and agricultural products sales centers, and 280 mu agricultural sightseeing picking garden.

"Since the tourism and holiday company was put into operation, in eight months, the total business volume reached 1.2 million yuan, and the year-end profit was 464,800 yuan, of which 349,000 yuan of profits were distributed according to 1:1 shares." The Phoenix Valley Village Construction Engineering Team established in September this year realized a profit of 220,000 yuan, and all profits were distributed to the engineering team at one time." Shi Zuohong said.

Fenghuang Valley Village, formerly known as Shijiagou. The renaming of the village stems from the fact that in recent years, the village has undergone a transformation like phoenix nirvana. It has not only become a boutique village built in beautiful villages in the whole province, but also a famous rural tourist attraction that everyone in big cities yearn for. At present, Phoenix Valley Village has formed a rural tourism mode of entering beautiful villages, experiencing farm life and carrying out health care holidays, striving to create and develop rural leisure health tourism service brand.

"I thought it would be good to live in a new house, but I didn't expect good things to come one after another." Speaking of rural tourism, Shi Zuohong, the village secretary, lamented.

Phoenix Valley Village was also listed as a demonstration site in the establishment of the "Ten Villages, One Hundred Households and One Thousand Beds" Project. Through the implementation of this project, more "distant guests will stay".

Phoenix Valley Yunshi Inn, only a few standard rooms in the bed neat and clean, TV, toilet and other facilities. "This is all built according to the county's requirements." Shi Zuohong said that Phoenix Valley Village has built 8 farmhouses, 29 rooms and 74 beds, which can accommodate 200 people at one time. Phoenix Valley Village has achieved full WIFI coverage. It is more convenient to strengthen the foundation online, lay the foundation, and promote sales online in the process of developing rural tourism. "Now come here to travel, you can also make online reservations."

A sales center for agricultural and sideline products and an e-commerce Taobao online store have been set up, which can be purchased online or on-site. According to introduction,"New Year's Day" around, a lot of tourists a shopping up to several thousand yuan, on-site purchase good, merchants and then through express delivery back. Farmhouse entertainment, farmhouse inn, local tourism product development, local agricultural product shopping, agricultural industry sightseeing, farming rural cultural experience, leisure vacation... these are the scope of the company's business.

From the beginning, Shi Zuohong will also join the village 10 poor households into the company, each household shares 3000 yuan (double unit help 1000 yuan, town government help 1000 yuan, poor households self-raised 1000 yuan), to the end of the year to give dividends.

According to the subsidy standard for returning farmland to forest, the company transferred 120 mu of land from farmers to establish agricultural picking sightseeing garden, planting cherries, kiwi fruit and pollution-free vegetables.

"May Day""New Year's Day" small long holiday period, tourists full, every day there are about 500 people, mostly from Lanzhou, Tianshui, Baiyin, Lueyang. "After the beds in several inns were full, many tourists set up tents on the village square. It was very lively at night." Shi Zuohong's mobile phone still has photos taken at that time.

"Rural tourism brings the best benefits to farmers." Shi Zuohong said, May 1 tourism peak days, Feel the guests to all Kang County chicken will eat up. With the development of rural tourism, the agricultural and sideline products of the village have become the raw materials for catering of the company. Now 5 villagers have been driven to carry out order chicken breeding, and the planting of other local specialties is also gradually being driven.

Wang Xuemei, who works in the farmhouse, said she has a basic salary of 1500 yuan per month. In addition, the company has a set of incentives. She will get some bonuses every month, which is very exciting.

[746000 Longnan Municipal Party Committee Report Group Li Tingxian]