E-commerce platform helps farmers in poor counties to start a business, "Beidahuang".

Hu Yanping, head of the e-commerce brand "Vegetarian Cat" for agricultural products in Tazi Town, Tailai County, displays the products (photo taken on January 10).

Local villagers pack millet grains in the processing workshop of the e-commerce brand "vegetarian cat" in Tazi Town, Tailai County, Heilongjiang Province (photo taken on January 10).

Lu Kexin, a youth in Tazi Town, Tailai County, does online sales promotion in the office of "Vegetarian Cat" (photo taken on January 10).

Lu Kexin, 25, who studied and worked in other places, returned to Tazi Town, Tailai County from Dalian, Liaoning Province in 2015 to join the vegetarian Cat as a sales and customer service commissioner.

A cat crouches in the grain warehouse of the e-commerce brand Vegetarian Cat in Tazi Town, Tailai County (photo taken on January 10).

Hu Yanping said that rats often appear in the granary, and in order to avoid possible contamination of food by rat poison, the company keeps six or seven cats as "guards."

Sun Ligang, a villager from Hexi Village, Tazi Town, Tailai County, shows off his harvested peanuts (photo taken on January 10).

Sun Ligang's family has more than 100 mu of land, of which more than 70 mu of land is purchased in advance with e-commerce enterprises and planted as required.

A participant watches local agricultural products in the product exhibition area of "Black Land Green Agriculture" 2016 and "Internet + Agriculture" Industry Forum in Qiqihar.

Tailai County, Qiqihar City, Heilongjiang Province is a national poverty county. Because of its remote location, few sales channels, low added value of products and other reasons, local farmers guard the fertile black land, but the grain grown can not sell at a good price. In early 2015, the Tailai county government organized a group of farmers from the county to visit the agricultural products e-commerce base. This trip inspired Hu Yanping, a villager in Tazi Town, Tailai County, who has been engaged in grain purchase and sale for more than 20 years: it turns out that agricultural products can still be sold in this way! After some preparation, vegetarian Cat, the first own-brand flagship store for agricultural products in Tazi Town, run by Hu Yanping, was launched in Tmall in May 2015, focusing on local rice and miscellaneous grains. "at the beginning, because of the lack of brand awareness and the high cost of promotion, I lost 600000 in the first four months." Hu Yanping said. However, after the initial difficulties, the advantages of the Internet gradually emerged-as of the beginning of this year, the agricultural products e-commerce company, which is rooted in the small town of Heilongjiang, had received about 100000 orders and sales of 4 million yuan in less than a year. "our store ranked 15th when it was the highest in Tmall's industry." Hu Yanping said proudly. Because of the good sales prospects, Hu Yanping and the big farmers in the town began to order agriculture: farmers planted grain according to the plan of the e-commerce company, which promised to buy it all at a higher price than the market. More than 40 villagers in the village become employees of the e-commerce company, and some young people who "can type and play Wechat" sit into the company's offices and become sales and customer service specialists. Hu Yanping's "vegetarian cat" is just one of the agricultural brands that have come out of the "northern wilderness" through e-commerce. At the beginning of 2015, Qiqihar put forward the development idea of green organic food industry, including agricultural Internet of things, brand leading enterprises, product quality testing system, modern storage facilities, electronic marketing platform and so on. On January 11, 2016, the "Northeast Black soil" agricultural products trading platform was launched in Qiqihar. As a traditional agricultural city, Qiqihar is trying to promote more "Northern Wild" agricultural products to the whole country through the Internet.