After the entrepreneurial fiasco dug two big pits

In 2009, he graduated from college and went to the countryside to start a business. he said he wanted to do something big, but he failed miserably one after another and dug two big holes. In 2012, with a debt of 1.7 million yuan, he will make a comeback. He sells strawberries for 80 yuan a kilogram and pears for 18 yuan, which is also very popular. Three years later, the annual sales of his enterprise exceeded 5 million yuan. What on earth does he have to do to start a business?

Although it was a foggy day, early in the morning, some tourists came to this garden in Yichuan County from downtown Luoyang. As soon as they entered the door, tourists were attracted by the lion dance performance, and some people even twisted along with it.

Reporter: "I think you dance very professionally. Please give me two more moves. I see if you have learned it." How do you dance? "

Employee: "can you give him a round of applause?"

Tourist: "are you the rescue sent by the monkey?"

Lion Dance has just entered the park to liven up the atmosphere. What really attracts tourists here is actually something planted in the greenhouse. He is the owner of the park-Wu Di.

Tourist: "give me one, sweet, give me one, delicious."

The first batch of strawberries in Wudi Park has just ripe and has not yet entered the full fruit period, and regular customers who get the news can't wait to taste it. The price of strawberries in other local gardens is 30 or 40 yuan per kilogram, while Wu Di's strawberries can be sold for 80 yuan a kilogram, which is still very popular. Last year, some customers didn't enjoy it, but this year they came to taste strawberries as soon as they were red.

Reporter: "have you been here in previous years?"

Tourist: "come and come."

Reporter: "I think it's just come down this year, right?" Have you been thinking about this? "

Tourist: "Yes, it tastes really good. After eating this, I will only miss his strawberries."

Reporter: "how much can you eat?" That's it. "

Tourist: "do you eat with an open belly?"

Reporter: "Yes."

Tourist: "then I'll contract this one."

There seems to be nothing special about these strawberries. Why is Wu Di selling so well? Wu Di told reporters that not only strawberries, but also other fruits in his park are also very popular. Watermelons can be sold for 20 yuan a kilogram and pears can be sold for 18 yuan, which makes the reporter very curious. What kind of pears can be sold at such a price?

Wu Di: "come on, let's take a look at the pear tree."

Reporter: "when is the peak season for pear picking?"

Wu Di: "the peak season of pears is in mid-October, around the time of the Mid-Autumn Festival, it has already been harvested and boxed up for sale."

No pears were found, only pear trees were seen. These pears are only 2 meters high and their branches are very thin. What does the pear look like to the bottom? why can it be sold for 18 yuan each? Seeing the reporter's doubts, Wu Di decided to take the reporter to the warehouse to have a look. The warehouse left a small part of the pears, which were specially stored for sale during the Spring Festival.

Reporter: is this our pear for 18 yuan each?

Wu Di: "Yes, yes, this is the pear."

Reporter: "from this appearance, there seems to be nothing special?"

Wu Di: "Yes, this pear looks like a normal pear to us."

A pear costs 18 yuan to sell ordinary fruit at an unusual price. Locals all say that Wu Di has a pair of hands turned from earth to gold, and whatever he grows is valuable. Colleagues often come to Wu Di's park to learn from him and want to know how he did it. Many media have also reported on Wu Di.

Lu Xinsong, director of the Rural work Newsletter, said: "how can the fruit be sold? why can it be sold at such a high price? why is it still in short supply in the market? why can't other enterprises? this is my real intention to interview him."

Guo Guoning, general manager of a fruit and vegetable planting enterprise in Luoyang: "it is not simple, the price includes his products, in Luoyang is still one of the best, it is also worth us to learn."

Others envied Wu Di, saying that he was a start-up genius, but in the interview, Wu Di told reporters that everyone did not understand his story. In fact, after starting a business in 2009, he failed one after another and still owed 1.7 million yuan in debt in 2012. in the most difficult time, he felt that he had no way to go. He once dug two 5-meter-deep pits on this piece of ground and said such a cruel word.

Wu Di: "I also want to dig a hole to bury myself."

Now we can laugh about the two big pits, but only Wu Di knows what the hardship was like at that time. Three years, from debt of 1.7 million yuan gorgeous turn, now the enterprise's annual sales of more than 5 million yuan, how on earth did Wu Di do it?

This is the ancient capital Luoyang, where Wu Di grew up.

Wu Di: "Mom and Dad, this is reporter Zhang from the agricultural program of CCTV."

Reporter: "Hello, aunt and uncle."

Wu Di's father Wu Yuqian: "Hello." Let me show you our photo album. "

Reporter: "good."

His parents are both civil servants. Wu Di is the only child in the family, and his growth is smooth. In 2005, Wu Di was admitted to a local student at the Air Force Command Academy, majoring in computer science. When he graduated from college in 2009, he didn't look for a job at all and was preoccupied with starting his own business.

Wu Di: "successful people have reached the pinnacle of their lives and think they are brilliant and dazzling. I wonder if I can become such a person one day." Be a boss, take care of some employees, go to work every day if you want to go to work, and don't go to work if you want to go to work. "

Wu Di, who just left school, was very high-spirited and wanted to be an excellent entrepreneur. at that time, in his view, starting a business was not a difficult task, and his family supported his choice. Wu Di began to look around for entrepreneurial projects. In June 2009, Wu Di ate a kind of watermelon in Mengjin County, Luoyang City, which inspired him to start a business.

Wu Di: "after eating it, it's too sweet, and eating it from the beginning to the end is a sweetness. Now we can see that the peel of this watermelon is so thick, while our watermelon is only 3 mm, and everyone is grabbing this watermelon." that kind of not on the line, agriculture is not difficult, it is to grow a watermelon, I think very relaxed. "

Having found a good variety of watermelon, Wu Di felt that as long as he sprinkled the seeds and waited for the money to be collected, it was great that the project would save time and make money. Wu Di told his best friend Zhang Yang about the idea of growing watermelons. Zhang Yang was working for a company in Beijing at that time. As soon as Wu Di encouraged him, he resigned and came back.