The city-breaking "Han boy" creates "five ones".

Zhang Xingshun is busy working out an employment assistance plan for the new year.

A convenience supermarket run by Zhang Xingshun.

Zhang Xingshun went to the village to guide farmers to plant science and technology.

Zhang Xingshun, 40, is a "popular figure" in Xiaobeiguan, Zhangjiawan Town, Tongzhou District. More than 20 years ago, this young man "ran away" from his hometown, went to the city, started by selling tea, and built his own business "empire" step by step. Today, he has become a "five-one" comprehensive entrepreneur with a tea house, a restaurant, a supermarket, a business company and a modern agricultural tourism park. While making achievements, Zhang Xingshun did not forget to give back to his hometown elders, opened the "Huimin Project claim" platform, and led the villagers in his hometown to become rich together.

fledgling

Build tea house from scratch

In the 1990s, Zhang Xingshun, who had just walked out of school, was "a newborn calf who was not afraid of tigers" and wanted to make a name for himself in the city. "when I was a child, the countryside was poor, so I always felt that farming was very difficult, so I wanted to go to the city and look for opportunities." Because he was unwilling to go back to the village to dump his family's one mu of land, coupled with the influence of the wave of reform and opening up, Zhang Xingshun joined the entrepreneurial army at this time.

Because he was born as a farmer and did not have many resources and connections, Zhang Xingshun chose to start as a "small" when he joined the profession. "at that time, I found that there was still a lot of room for the development of the tea industry, especially the rural people's demand for tea." Zhang Xingshun said that both red and white weddings in rural areas have to hold banquets, and tea is needed at the banquets, but limited by conditions, it is more difficult for rural people to buy decent tea, so he took this as an opportunity to embark on his own way of doing business. At that time, he worked as an apprentice and went south to Fujian and Zhejiang to go to the tea garden and do shopping. He worked very hard day and night. But relying on this "diligence", he has also been recognized by the people around him. "to be honest, it's thanks to my folks, who knew I was selling tea and took good care of my business." Zhang Xingshun said that because he is more practical, the villagers also trust him, and the word-of-mouth marketing has brought him a lot of customers.

After several years of touching, crawling and fighting, Zhang Xingshun continued to learn and accumulate experience. he felt that he needed to have his own enterprise if he wanted to have greater development, so in October 1995, he used all his savings to build "lucky luck" tea house. To run an enterprise, we must first understand the supply and demand of the market. In the previous market research, Zhang Xingshun found that tea house, the time-honored brand of "Zhang Yiyuan and Wu Yutai", was aimed at high-income people, which ordinary people could not afford. Ordinary people like to drink tea and drink good tea, but it is difficult to afford the high price of high-quality tea. In order to let more ordinary people drink good tea, but also to achieve the development and growth of the enterprise itself, he positioned "lucky luck" as "our people's own tea house". Because of honesty and being close to the people, Zhang Xingshun expanded his tea house store from 30 square meters to more than 100 square meters in only 4 years, and the business became more and more popular. Zhang Xingshun said: "Fu Yun Lai" tea house insists on being based on integrity, selling high-quality tea with high-quality service and low prices, really, young and old, and truly making ordinary people drink tea often and drink good tea. but also saved a large number of stable customers.

Keep an eye on the market

Seize business opportunities to expand scale

Operating tea house not only allowed Zhang Xingshun to accumulate experience, but also gave him the ability to understand the needs of the people and grasp the pulse of the market. "tea house, who has been in operation for several years, has won the trust of regular customers, and they also hope that I can sell something else." Zhang Xingshun said that the "voice" of his customers gave him a lot of confidence. He set up a trading company and began to sell vegetables, fruits, tea and other products related to people's daily life.

In 2004, the construction of Tongzhou New Town was accelerated, residential areas sprang up like bamboo shoots after a spring rain, and low and messy villages were replaced by bright and tidy residential buildings. However, the community has been built, the corresponding life supporting service facilities have been unable to keep up, Zhang Xingshun felt that he should do something about it. At that time, he learned that Tongzhou Liyuan Qunfangyuan community has been lack of a comprehensive supermarket, residents to buy some daily necessities to go to far away places, life is very inconvenient. In order to make them walk a little less, and to add strength to urban construction and development, Zhang Xingshun set up Beijing Xinfu Yunlai Trading Co., Ltd. in less than a year, he built a comprehensive supermarket in Qunfangyuan residential area. it is really convenient for the surrounding residents with good service and inexpensive goods.

In 2008, there were many regular customers and Zhang Xingshun around the Xishangyuan district where tea house is located, saying that there was a lack of a good place to eat around, and there happened to be a shop of more than 1000 square meters to rent, so Zhang Xingshun rented it out and built a "Xingfu House" restaurant. In 2009, Zhang Xingshun built a comprehensive supermarket No.2 store in the Banbidian district of Tongzhou, and the business was also very good, and the people also recognized it. "maybe all my business investments are based on the basic needs of the people, so they all have a good return." Zhang Xingshun said that he always remembered that behind the construction of these restaurants and supermarkets, he was serving the common people.If he only wanted to make money, inferior quality, and opportunism, it would be impossible to win the trust and support of the people, and without the support of the people, it would not be possible to open more restaurants and supermarkets. In June 2013, he timely merged Beijing Xinfu supermarket No. 2 of Banbidian with Yonghui supermarket, the largest listed supermarket in the country, and established Yonghui supermarket chain in Banbidian area. Through the merger, it not only improves the management level and grade of the own supermarket, but also injects new vitality into the development of the supermarket.

Return to hometown to start a business

Build an agricultural sightseeing park

With the increasing demand of citizens for the quality of vegetables and food in recent years, Zhang Xingshun extended his business philosophy to the field of agricultural industry in 2010. He felt that the safe production of agricultural products was the basic guarantee for the health of the people, so he came up with the idea of building an agricultural industrial park that could provide people with free vegetables. With the growth of age and the accumulation of experience, Zhang Xingshun's investment and management philosophy has become more and more stable. He chose his hometown Xiaobei Guancun. In the course of his inspection, he found that his hometown had not changed much after years of reform and opening up. There is almost no industry and commerce in the village, and the villagers' farming is still the rotation of wheat and corn 30 years ago, and the villagers' life is to "eat and drink every year." Zhang Xingshun felt that he should have done more useful things for the elders in his hometown. He discussed with village cadres and villagers' representatives to build an urban modern agricultural industrial park in his hometown that does not change the nature of land use. The land of the park is transferred from the villagers, and the park pays the land use fees of the villagers who transfer the land every year, and provides jobs for the villagers who intend to work in the park or Zhang Xingshun's company.