Guangdong was selected as a pilot agricultural e-commerce this year.

Original title: Guangdong was selected as an agricultural e-commerce pilot project.

The first Guangdong Rural Electronic Commerce Expo opened in Pazhou, Guangzhou from December 24 to 26, 2015 (file photo)

A reporter from Guangzhou Daily learned today that the General Office of the Ministry of Agriculture recently issued a pilot program for agricultural e-commerce. The Ministry of Agriculture will launch pilot agricultural e-commerce in 10 provinces (autonomous regions and cities), including Beijing, Hebei, Jilin, Heilongjiang, Jiangsu, Hunan, Guangdong, Hainan, Chongqing and Ningxia in 2016.

However, according to the pilot program, the pilot content varies from place to place, with seven provinces (autonomous regions and cities), including Guangdong, Beijing, Hebei, Jilin, Hunan, Chongqing and Ningxia, focusing on e-commerce for fresh agricultural products. In Jilin, Heilongjiang, Jiangsu and Hunan provinces. We will focus on conducting pilot projects in the field of e-commerce for agricultural means of production. At the same time, Beijing and Hainan will also carry out pilot projects in leisure agriculture e-commerce.

The Ministry of Agriculture said that through the pilot project, the development paths of agricultural e-commerce for different types of agricultural products, such as agricultural products, agricultural means of production and leisure agriculture, have been gradually explored. The initial formation of agricultural products e-commerce standard system, the whole process of cold chain logistics and distribution system, agricultural products and agricultural materials quality and safety traceability and supervision system, leisure and sightseeing agricultural tourism product quality supervision system To provide popularized and replicable practices and experiences for promoting the rapid and healthy development of agricultural e-commerce.

The reporter found that agricultural e-commerce has become an important part of state support. In 2015, the State Council and other departments specially issued documents, such as the opinions of the State Council on vigorously developing e-commerce and speeding up the cultivation of a new driving force for the economy, the guidance of the General Office of the State Council on promoting the development of rural e-commerce, and the circular of the Ministry of Commerce of the National Development and Reform Commission of the Ministry of Agriculture on the issuance of the Action Plan for promoting the Development of Agricultural Electronic Commerce.

Some analysts believe that, as an important part of agricultural modernization, agricultural e-commerce is facing a broad space for development. A shares in agricultural products, Xindu Chemical, SUNING Cloud Shang, Stanley, Batian shares and other listed companies have related business related to agricultural e-commerce. (Guangzhou Daily reporter Zhang Zhongan)

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10 provinces and cities pilot to explore the development path of rural e-commerce

A reporter from the Economic Information Daily learned from the Ministry of Agriculture on the 19th that the General Office of the Ministry of Agriculture issued the pilot Program for Agricultural Electronic Commerce. The Ministry of Agriculture will launch pilot agricultural e-commerce in 10 provinces (autonomous regions and cities), including Beijing, Hebei, Jilin, Heilongjiang, Jiangsu, Hunan, Guangdong, Hainan, Chongqing and Ningxia in 2016.

According to the plan, seven provinces (autonomous regions and cities), including Beijing, Hebei, Jilin, Hunan, Guangdong, Chongqing and Ningxia, will focus on conducting pilot projects in the e-commerce of fresh agricultural products. Jilin, Heilongjiang, Jiangsu and Hunan provinces will focus on conducting pilot projects in agricultural means of production e-commerce, and Beijing and Hainan will carry out pilot projects in leisure agriculture e-commerce. Through the pilot project, we will gradually explore the development paths of different types of agricultural e-commerce, such as agricultural products, agricultural means of production, leisure agriculture and so on. The initial formation of agricultural products e-commerce standard system, whole-process cold chain logistics distribution system, agricultural products and agricultural materials quality and safety traceability and supervision system, leisure and sightseeing agricultural tourism product quality supervision system, "base + urban community" fresh agricultural products direct distribution model, a series of operation modes and institutional norms such as agricultural materials online sales model. Positive progress has been made in promoting entrepreneurship and innovation, developing the sharing economy, increasing farmers' income, lifting poor areas out of poverty, and achieving win-win results, so as to provide popularized and replicable practices and experiences for promoting the rapid and healthy development of agricultural e-commerce.

The plan shows that the development of agricultural e-commerce in China is still in the initial stage, and the problems existing in logistics and distribution, product standards, quality management, integrity system and profit model are still bottlenecks and obstacles restricting the development of agricultural e-commerce. With regard to the challenges faced by the development of agricultural e-commerce, Wang Xiaobing, deputy director of the Market and Economic Information Department of the Ministry of Agriculture, said: "at this stage, the most important thing is that farmers do not understand and cannot use it, and at the same time, most e-commerce enterprises are not familiar with agriculture. This is the biggest problem of agricultural e-commerce. " He also said that the low efficiency of the circulation of agricultural products, the low degree of standardization and the fact that a standard system has not yet been established all require the joint efforts of the government and enterprises. (source: economic Information Daily reporter Lin Yuan / reporting from Beijing)